I’ve been involved in advertising and copywriting for more years than I care to remember! And this bit of software has impressed me more than anything else that I have seen before!

This tool can give you the help you need with writing ad copy, and especially with the most important part (the part that pro copywriters spend 80% of their time on) – the headline!

Today, money is “created” by the words you say, how effectively you say them and how quickly you get them in front of your readers.

Hard Truth #1: If your sales letter doesn’t hit all the right, hot buttons your reader is off to the next great thing.

There’s a lot of pressure in knowing that the very first 10-20 words on your sales letter are the most important for you… and possibly your family. It’s like having to earn a Perfect 10.0 in the Olympics to win Gold yet you’ve never done better than 3.7 all season long. Will you Win the Gold and stand atop the podium of success or stare at your competition, stuck on the bench with nothing to show for your efforts?

Hard Truth #2: Your sales copy’s ultimate success or ultimate failure hinges on how persuasive your headline is.

You scramble desperately for the answers but they just won’t appear. You spend every exhausting night and day dusting off every book you have in your possession just to try to find one small glimmer of hope. The most exciting headline you come across is just slightly more exciting than watching grass grow.

Hard Truth #3: If you aren’t a skilled master copywriter you won’t find the answers in your head, which means you must find help from someone or something.

Your next “Great Idea” is to hop online and find a copywriter Quick. You check out the latest prices. BOOM! — Like a punch right between the eyes they charge more per hour — OUCH! — than you make in a week. I don’t know about you, but I don’t want to mortgage my house in hopes of getting winning headlines.

Here is my solution: Headline Creator Pro

A fun and interesting way to get your Facebook fans to pipe in with comments is to ask them a question in the form of a fill-in-the-blank.

Getting comments is important for two reasons besides creating engagement: Facebook’s feature called EdgeRank determines whether your posts will show to all of your fans (the more shares and comments you have, the higher your post visibility will be) and discovering what is important to your fans (called data mining, it’s a way to make future products based on the opinions of your fans).

Here’s an example of a highly engaging post we did for a client:

I love writing books and have some new ones in the works. What books have you been working on or recently finished? “The name of my new book is called ________.”       

The fans loved this exchange and were excited to share their book titles with everyone on Facebook. They even went so far as to share a link where people could buy the book on Amazon or their website. We actually encouraged this to add an extra feature of value to the post. Needless to say, it was ‘liked’ and ‘shared’ more than we expected and raised the client’s Facebook popularity immensely.

What can you ask your Facebook fans that will get them excted to leave comments? What could you learn about your fans that would help you make new products and services? Use Facebook and other social networking for what it does best – connecting with and caring about your fans!

How can you make the name of your navigation links stand out from other websites and why would you want to?

Since the beginning of the Internet, navigation link names have been boring and uncreative: About, Contact, Home and Store have pretty much ruled the web. You can name your navigation links anything that you want, so why aren’t website designers more creative?

Not only can naming your nav links something cool make your site more memorable and stand out from the rest, they can actually hide certain stealthy calls-to-action and subliminal marketing techniques. The founder of IMTC, Tom Antion, started long ago hiding the fact that something my be for sale on his site to discourage high-pressure tactics. Using the words “Store” or “Products” can create a sales resistance. Instead, he uses the phrase “Speaker Tools” to link to his popular public speaking CD’s. This gives the impression that the page has needed tools and information to help public speakers get more gigs and make more money. In fact, that’s exactly what his training CD’s do, without a bunch of hype. People click on that navigation tab much more than if they know ahead of time they are being pitched to.  

Another overlooked tab is “About.” Simply re-naming this tab “Meet Mary” (use your own name of course) can create a more friendly and personal feeling. The same goes with “Testimonials.” Why not use something more creative such as “Praise” or “Fans Say…”?

With just a few minutes of thinking outside of the box, you can come up with something witty, unique and fun for your site.

When will you start taking the reins of your future?