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How can you make the name of your navigation links stand out from other websites and why would you want to?

Since the beginning of the Internet, navigation link names have been boring and uncreative: About, Contact, Home and Store have pretty much ruled the web. You can name your navigation links anything that you want, so why aren’t website designers more creative?

Not only can naming your nav links something cool make your site more memorable and stand out from the rest, they can actually hide certain stealthy calls-to-action and subliminal marketing techniques. The founder of IMTC, Tom Antion, started long ago hiding the fact that something my be for sale on his site to discourage high-pressure tactics. Using the words “Store” or “Products” can create a sales resistance. Instead, he uses the phrase “Speaker Tools” to link to his popular public speaking CD’s. This gives the impression that the page has needed tools and information to help public speakers get more gigs and make more money. In fact, that’s exactly what his training CD’s do, without a bunch of hype. People click on that navigation tab much more than if they know ahead of time they are being pitched to.  

Another overlooked tab is “About.” Simply re-naming this tab “Meet Mary” (use your own name of course) can create a more friendly and personal feeling. The same goes with “Testimonials.” Why not use something more creative such as “Praise” or “Fans Say…”?

With just a few minutes of thinking outside of the box, you can come up with something witty, unique and fun for your site.

When will you start taking the reins of your future?


Categories : copywriting
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Great Internet Marketing See Tom Antion discuss Internet marketing on the national talk show Leading Experts. Tom tells host Jeff Hockings about the many easy to implement revenue streams you can have because of low cost Internet tools and cheap websites.

Categories : entrepreneurship
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Job Searching

Linkedin is growing more everyday. I’m starting to like it more than Facebook because of the quality of the users. The groups feature on Linkedin is divided into professional categories where like-minded people get together and share information that can lead to building a client base.

Linkedin groups are a great place to start discussions about topics where you can lend your expert opinion. Jumping into the discussion at any time can help build your credibility and status within the group and your industry. It’s a great place to let the other members know about upcoming retreats, webinars, seminar or teleclasses. In this way, you can attract sign ups and funnel interested parties into your services.

The Linkedin search function is a very powerful way to get ‘discovered’ by people needing your products and services. Be sure to optimize your profile with keywords in the title of your profile and to customize your URL with your name or brand. While the popularity of Facebook is growing among the general population, Linkedin is attracting more business people than ever before. If business people are what you seek, then you’re starting in the right place.

How can social networking grow your online business?

Categories : social networking
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follow me icons

Having easy to see and understand ‘follow me’ icons can greatly increase your social networking followers and help your visibility on the web. Many websites use them, but often they aren’t updated or in a place where they are easy to find. The example above is from a website where the icons are almost the first thing you see – placed correctly in the top right hand sidebar area just above the opt-in form.

The eyes naturally gravitate towards the top right corner of a website as we are reading the content, so it is a highly visible place for these icons. I’ve often seen them in the footer area as well, but this is an area seen very little by most visitors. Why are follow me icons so important? They give your visitors an opportunity to learn more about you and stay updated about your business without having to use their email to sign up for something. People are becoming more and more reluctant to sign up for newsletters because of the overwhelming amount of email they already get and, of course, the increasing amount of spam.

Social network following also gives people the chance to ask you questions without having to conduct it through email. Social networking gives you a ‘forum’ for all of your followers to get together and talk among themselves while you share important content with them. Building this kind of following is easier when your icons are visible and in good shape.

Use the free WordPress plug-ins “Sociable” and “Floating Social Icons” to increase your popularity online. There are many other plug-ins available so experiment and have fun! Learn more about how social media and social sharing can increase your online success.




Categories : social networking
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I read a lot of website content and I’m amazed by the words and topics that the website author uses to attract traffic. Often, it has little to do with who is really coming to the site, but rather what the website author assumes people want and need. Just because you are knowledgeable about a certain topic and are effective at writing about it doesn’t mean that it’s sitting well with your visitors.

Second-guessing your visitor is a common mistake with newbies to Internet marketing. Here are some warning signs that your content may be lacking:

  • a high ‘bounce’ rate – check your website stats and see how long people are staying on the site
  • no one sharing your posts
  • no one commenting on your posts
  • using keyword phrases that are ‘insider’ jargon
  • using keyword phrases with very low monthly search numbers 

 How do you know who is actually visiting the site? Why are they really there?

Checking your website stats for “keyword traffic sources” will give you critical information on what people were searching for that led them to your site. It may be phrases that you didn’t think anyone was searching for. You can also use a polling application on the site to ask people “Who are you?” and “What are you interested in learning?”  The visitors to your website may be there looking for information that is lacking in your content, and when they see it’s not there, they leave.

  • Are you selling “make money in real estate” info for consumers, but agents are coming there instead?
  • Are you writing about “retail jewelry trends” for crafters, but consumer jewelry buyers are visiting instead?
  • Are you writing posts about speakers (public speakers) and getting people looking for stereo speakers instead? (true story)

Before you waste any more time writing, find out who is really coming to your website. Then offer them exactly what they were looking for.





Categories : copywriting
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Many people dream of working from home and making money on the internet, Who can blame them?  There is a lot of money to be made on the internet and you are reading this because you want to learn how.

Many successful internet marketers encourage having multiple streams of income. Some of the most popular ways to create multiple streams of income are:

  • Mentoring or consulting
  • Selling products through affiliate links
  • Create a unique product
  • Build a membership site
  • Educational telesiminars
  • eBooks

Here at IMTC we stress the importance of creating multiple streams of income and creating products that you can get paid for over and over again. You want to always have money coming in even when you are not actively “working.”  Working from home can give you flexibility with your lifestyle, let’s say you decide to take a break and go on a vacation.  While you are relaxing you can always have money  coming in from different products or services. Diversifying your business will produce positive results because you will connect to each customer how ever they prefer.

If you are ready to take your career or business to the next level and discover the most up to date tips, visit the site


Categories : Career
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Posting on guest blogs is a great way to get new traffic to your website from people you have never heard of your business before. If your website is only getting a certain amount of visitors, the exposure of a guest post can help drive more customers to your site.

A lot goes into looking for the proper blogs to post to. An internet marketing manager needs to be able to search for the right blogs to contact: ones that have the right targeted consumers that would be interested in your product or service. After identifying the correct market, the manager has to be able to locate the best contact information and get in touch with the blog owner. Without the proper skills, getting a response to your inquiry can be difficult.


If you get an affirmative response, the manager will then have to put together the proper content that brands the business, educates the readers and properly leads the prospect to the website. This takes expertise in content marketing, copywriting, image management and basic HTML skills such as making an anchor text link.

What are blog owners looking for from guest posts? Good educational content, content that is complimentary to what their readers are already used to and content that is not too long or too short. By spreading around the content for your business or the business you’re working for, you can see drastic and immediate results in the amount of qualified traffic to your website and start making more money.

Do you have what it takes for being a content marketing manager?


Categories : blogging
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Adding a content filled video to your business website will increase the rank of your website in search engines, which means more visitors.

Video marketing has grown in importance over the last few years and it is not slowing down. It is estimated that by 2016 2/3 of the worlds mobile traffic will be from videos (Cisco).
Video will help your website stand out from the crowd, establish you as a leader and expert in your unique niche.

Businesses are paying top dollar for specialized knowledge in online video. With the ability to create, shoot, and edit videos you will be on your way to a profitable career.

Here at IMTC we stay ahead of he curve and have many lessons from beginner to advance for shooting great professional videos that will get you noticed.

Categories : Career
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Can you really earn an educational certificate from the comfort of your own home? At IMTC, we make it easy for people ready to make a change in their life to learn (and earn) from home. Through our distance education software, it’s easy to learn a new skill, participate in lessons and have them automatically graded all while online.

New mom? Taking care of elderly parents? Or maybe you don’t live anywhere near a college. You are the perfect candidate for distance education. We offer the opportunity to learn at your own pace, without having to attend classes at a set hour when you may not be able to make it.

These are the issues that affect many new students, but one we have overcome at IMTC. Find out how you can even make money before you have graduated with out free career brochure available at



Categories : Career
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Text messaging is all the rage. Businesses both larger and small, from Walmart to your local Mexican restaurant are using text messages to alert their customers to coupons and specials.

Companies love texting because unlike email, almost everyone opens their text messages when delivered to their mobile device. In addition, they can be sent out just before lunch (to offer discounts and coupons) and before major shopping events such as holidays. That increases the conversion for the text message higher than emails or even television ads, for a fraction of the cost.

Why would a business need to hire someone to help them with texting? Managing the text subscriptions, designing the QR codes and writing the best copy in a limited amount of characters takes some expertise.  Some text messages just send out notifications, while other may contain a clickable link to a website or special offer. This takes knowledge of websites and landing pages, plus ecommerce systems and databases.

IMTC helps students get ready for the future of advertising with up-to-date training in every aspect of electronic marketing for small businesses. Don’t let expensive companies or inefficient outsourcing take your business from you. This is a specialty career that is growing by leaps and bounds. This is your time…



Categories : Email Strategies
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