Feb
06

Wake ’em Up “about me” Pages

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About Me pages on your website (or better known as Bio pages) shouldn’t be as effective as a sleeping pill.

This is the perfect place to tell the world about who you are and what your company does. Website visitors will get a good idea from these pages about whether they will want to do business with you. It’s this page that typically makes the decision over any other page on the site including the Home page (which often people think is the most important).

That being said, how does your About me page hold up? Is it full of facts, figures and hype that no one cares about? Does it include words that help connect yourself to your visitor or are you just talking about you?

The easiest way to connect with your prospect without being a professional writer is to tell a simple story. The stories you have are unique to you. They tell a tale of how you started in your business in a personal way. Stories also have a way to connect with your visitor – they may have had a similar situation happen to them. This builds sympathy and trust between the two of you that’s important in making a sale. The more of a connection you make with your reader, the more powerful your website becomes for them. Your About Me page is often the low-key content place where you can make that happen.

Also remember to talk in first person to keep from disconnecting from your visitor, talk in your own voice and share the funny / sad moments that you know your visitor can relate to.

How can other your other website pages benefit from a personal connection? 

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Categories : copywriting

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