Internet Marketing – Web Based Career Training
By · CommentsGetting an education online gives you the freedom to study at your own pace. Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.
A proud member of the State Council of Higher Education for Virginia.
Great Copy For The Web: Sub-Headlines
By · CommentsAs a person scans down a webpage, he/she quickly scans the subheadings along the way. If the subheadings aren’t quickly understandable and enticing, then it is doubtful that the person will decide to go back and read the entire page.
Subheadings can be interspersed throughout the copy to help keep the reader going down the page. There is usually a subheading just beneath the main headline to help add a bit more information to or to re-inforce the main point of the headline. They have a larger font than the rest of the main text, but not as large as the main headline. The font color should be different than the rest of the text above and below it, red or blue works well. A subheading should provide highlights of each section of the sales copy.
Keep your subheadings as short as possible, but still pack a psychological punch. They should be strong enough to almost stand on their own, and compel a scanner to stop and start reading the copy.
A great place to get the subheadings. . . . use all the headlines that didn’t make it as the main headline as subheadings.
Some examples of subheadings:
* How Much Would You Pay For Powerful Training Like This?
* The Times Have Changed and Now It’s True!
* Take a Good Look and See Fees That Would Be a Good Month’s Salary For Most People!
* Who Would Benefit From This System?
* This System Is a Professional Speaker’s Treasurehouse!
Learn how writing great copy can dramatically increase your sales.
Domain Name Selection
By · CommentsPicking the right domain name takes more than just finding a URL that nobody else has. You need to incorporate keywords, buy the domain, register, and switch DNS numbers. At IMTC, we teach you in the first semester about Domain Name Selection
Search Engines and Meta Tags – Common Misspellings
By · CommentsOne good trick is to put common misspellings in the META Keyword Tag. Many people are tired, in a hurry, or just can’t spell that well and end up misspelling words.
If you have the misspelling in your keyword META tag, there is a good chance your page will come up in the search. A common misspelling of the word “speech” is “s-p-e-a-c-h.”
You can use the tool at http://www.FreeKeyWords.WordTracker.com or one of the other keyword tools to help you find the most common misspellings of words.
There are even misspelled keyword generators all over the web that you can find just by searching in Google.
Here is one you can try http://www.selfseo.com/keyword_typo_generator.php
You probably don’t want to have these misspellings on the visible page, because people might think you are not too smart.
Unlike the “description” META Tags, the Keyword META Tags are totally behind the scenes. The public does not see them, but the search engine spiders do. This is the area where you place your appropriate keywords and their synonyms.
Earn a certificate in Internet Marketing in as little as 6 months…
Tips To Avoiding Google Penalties
By · CommentsWhen starting out in Internet marketing we have a tendency to get excited and carried away with all of the new found knowledge concerning search positioning.
We all want to be on that first page of search results as quickly as possible to see the money start rolling in. But using short sighted techniques to try and game the system can backfire.
You might not think up these bad strategies on your own, but there are numerous instances where innocent website owners were banned because they listened to behind-the-times pseudo experts who used old techniques on their website.
You don’t want to be temporarily in the highest results, you want to stay there as long as possible. This takes time, dedication and a willingness to avoid gray areas that promise big results but actually may hurt your results permanently.
Getting banned or penalized by Google could take months or more to correct (sometimes you can never fix the damage and have to throw away the domain name) so let’s take a look at what kinds of Google penalties there are and how to avoid them.
Why do sites get penalized?
Simply, …if Google doesn’t like what you are doing on your site, who your site is affiliated with, or how you are attracting traffic to your site, you run the risk of being penalized.
The Google Webmaster blog states that site builders are welcome to make their sites however they want, but Google reserves the right to protect the quality and relevance of their index. And this is true. Google is a business and they are in the business of providing a quality product (search results) to their customers (everyone doing online searches).
Search results are where the new business comes from on the web, so keeping in their good graces means money for you in the long term.
Information that can make you a valuable asset to employers…
Excellent Customer Service on the Web
By · Comments
Good customer service skills are required in almost every business, but especially so on the Internet. Good customer service maintains current customers and helps attract new ones, so it’s important that you develop and refine effective skills that will assist you in meeting the demands of customer service. While good customer service involves a wide array of skills and experience, there are several skills every person should have.
Product Knowledge:
The best customer service representatives are the ones who have a firm understanding of their company’s products and services. These representatives understand the processes and procedures and can easily explain them to others. Whether they have obtained this information through the company’s continuing education programs or hands-on company experience, they are able to assist customers quickly and efficiently.
A majority of Internet sales are made up of training systems and software. This presents a unique problem over brick-and-mortar, physical based products. Customers are often under-educated in basic conputer techniques such as opening PDF files, downloading .zip files and other ways to deliver electronic products. This makes it more crucial that the employees of any Internet company are well versed in how the product is sold and delivered, how to walk through its use, and the practical applications that it can be used for.
Communication and Listening Skills:
Strong communication and listening skills complement product knowledge and enable you to provide clear instruction and assistance. Your verbal communication should be clear and include proper word selection. Your tone should be pleasant and friendly. You must listen to the customer, ensure that you clearly understand the question or concern, and respond in an effective manner. On the Internet, a majority of customers will contact the company via telephone when they have problems. Exceptional telephone skills will be required to solve these problems effectively. This includes being able to pace your explanations, not talking to fast and not talking in ‘jargon’ or words that only insiders are aware of. This will confuse the customer quickly and turn into a bad customer service experience.
The Internet business world requires strong written communications as well. Your written language should be free of grammatical errors, include the proper punctuation and read in a clear and concise manner. This includes proper wording on email instructions, autoresponder messages and on webpages such as the Terms of Service. Writing in clear, concise wording will avoid costly mistakes and headaches later.
Customer service skills will make you more desirable as an employee. Learn the skills you need in the fastest amount of time.
Career Options
By · CommentsThere are thousands of career options available to you. The Internet is providing fun and exciting careers that you can learn from home! Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.
A proud member of the State Council of Higher Education for Virginia.
Making Money For School Tuition
By · CommentsTuition can be a hard thing to come up with when you’re just starting out. If you have gone the route of student loans or scholarships, good for you. With a distance education school such as the Internet Marketing Training Center, you can take advantage of our own in-house financing for as low as $200 a month. And with the knowledge you’ll get starting with our first semester lessons, you can create a home based business for yourself helping clients with:
WordPress websites – design, managing content, managing domain names and hosting.
Social media – creating and managing Facebook business pages, Twitter accounts, Youtube video uploading and Google Plus postings.
Ecommerce – shopping cart management, product uploading, newsletter creation and auto-responder creation.
Yes. These are just a few of the classes in the first semester of IMTC. There are businesses everywhere, local and national, that need help now with all or part of the above services. You can charge a monthly subscription fee to help manage a client’s web services and use the money to pay your monthly tuition. Where else could you do that? Most companies will not hire you before you graduate. This is an opportunity to start a business for yourself before fully finishing your IMTC program. And as you learn more high level concepts: copywriting, sales letters, product creation, affiliate marketing, video marketing and analytics, just to name a few, you can start raising your fees as you go along.
This is a fantastic solution for students of any age to start their own businesses and pay for their tuition as they go through the program. Let 2012 be the year where you set yourself free from the 9 – 5 daily grind.
University and College Online Courses
By · CommentsLooking for Internet Marketing online courses that you can use for a new career? At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months. Visit the site to download your free career guide.
A member of the State Council of Higher Education for Virginia.
