If you have been keeping up with the latest Internet trends you may have noticed that video marketing is huge. There are many different options available for creating and distributing videos on social media.
A video marketing strategy can spice up a businesses’ social media presence.
If creating video for small businesses and entrepreneurs interested you, you can use the Internet to grow. The classes at IMTCVA will walk you throughout the How- to’s and latest techniques so you can reach your goals.
Combining Internet marketing with a creative video approach can become a win – win situation. You will help entrepreneurs produce compelling and entertaining videos for their target market.
A lot of business owners would gladly pay to get video ideas and help for their business.
A successful video marketing strategy can help build consumer awareness and increase engagement. Video marketing can be used in many different industries.
You can offer to:
– Take the consumer behind the scenes of the businesses’ daily operations. Consumers love feeling connected to their favorite brands.
– Highlight an upcoming event. Answering the 5 W’s in a quick and entertaining video will help build excitement for the event. Consumers will often remember the event if there is a video associated with it.
– How to video for a product or service that the business offers
– Answer any FAQ’s
– Throw a contest and ask for consumers to post a video to win
These are just a few ideas you can offer to business owners for their video marketing strategy. It is important that you stay creative and use your imagination. Facebook, Intsagram. Vine, Google+ Hangouts, and YouTube are all platforms that allow you to share video.
Take a look at IMTCVA.org so you can start your education toward Internet marketing today!
Many disillusioned college graduates are asking the question these days: Is college really worth it?
With one of the latest studies claiming that more than 73% of college grads are forced to accept job positions well below their educational level and salary expectations, it’s becoming increasingly clear that college can no longer be legitimately touted as a guaranteed path to success.
The first thing I’d like to state is that I’m not against traditional education. I was valedictorian of my high school and got a good solid B average in college. What I am against is an unwarranted and relentless frenzy of misguided voices telling you how important it is to get a college education. Then they railroad you or your kids into crippling debt with little chance of it paying off with increased job prospects and salary increases.
Let’s take a more realistic look at what you can expect when going the traditional route towards higher education.
Benefits of Traditional Education
Well, there’s no question you’ll learn how to drink and socialize . . . no doubt about that. You’ll also earn an appreciation for beer economics, concert ticket scalping and class scheduling based on start times of noon or later and at most two sessions a week.
According to an article in “The Economic Collapse” “Most college courses are so easy they could be passed by the family dog…..A college education can be a wonderful thing, but right now we have got a system that is deeply, deeply broken.” Take a look at their article “20 Completely Ridiculous College Courses”
Now that may sound a little outrageous, and admittedly there are many schools that give high quality and required training for certain professions. The point I’m trying to make is that in this tough economy do you really want to pay a fortune and blow 4 to 10 years or more to come out with tons of debt you can’t get out of and few job prospects?
Advance Degrees are Not Exempt
I remember seeing a cartoon once that was set in an employment office. The caption read, “We have tons of BA’s, MBA’s, Ph.D.’s and JD’s. What we need is a good body and fender man.” This sentiment of having a skill that an employer actually wants, or a marketable service allowing you to start your own business couldn’t be more true today.
You better approach your advanced degree with an even bigger “degree” of skepticism. Class action suits are being filed all over the country by students who are claiming their institution purposely and fraudulently overhyped their job prospects when they graduate as well as inflated the success rates of past graduates.
You tell me if you think it’s ok if a law school boasts that “the overwhelming majority of its students — 90-95 percent — secure employment within nine months of graduation.” Seems OK to say such a thing doesn’t it?
According to a suit filed against New York Law School (NYLS), “The reality of the situation is that these seemingly robust numbers include any type of employment, including jobs that have absolutely nothing to do with the legal industry, do not require a JD degree or are temporary or part-time in nature.”
Now what do you think? Would you be willing to plunk down the $50,000.00 a year tuition if the above claim against the school was true?
Well NYLS dodged a bullet and got off with a dismissal and a little finger wagging from their brethren judges, http://abovethelaw.com/2012/12/breaking-dismissal-of-class-action-suit-against-new-york-law-school-is-affirmed/ but it’s pretty clear to me and some of the other judges involved in the case that this entire situation looks a little shaky.
Do you think all the other bloated colleges with rising tuitions and Tenured professors who couldn’t care less if you get a job or not, but need to get paid are above fudging the job prospect figures just a little? I certainly don’t and I’ve seen plenty of MBA’s working at Starbucks.
Student Debt Crisis
According to the U.S. Bureau of Labor Statistics the cost of a college education is increasing by two to three times the overall rate of inflation. College costs are rising even faster than the cost of medical care.
Estimates for college loan debt per student run all across the board. A 2012 study by The Institute for College Access & Success showed the average debt for undergrad school was $29,400.00. Another average for the top ten most expensive schools went as high as $49,400.00. BusinessWeek reported that “Median debt loads for graduate school borrowers increased to $57,600 in 2012”,….with law school grads hitting a whopping $140,616.00
Even considering the fact you have to die or leave the country to get out of paying off your student loans, defaults are high everywhere especially in the “for profit” sector where I’m located. I think there are several reasons for this. 1. High pressure sales tactics are used to enroll students that shouldn’t be enrolled in the first place, and 2. Poor quality training is common in the “for profit” sector so the student doesn’t really have marketable skills when they graduate.
I don’t think it is fair to claim that a higher percentage of defaults are to blame on the fact that the colleges are “for profit”. I think the playing field is balanced when you consider for the past 50 years parents and children have been brainwashed into thinking a college education is the end all/ be all for your career prospects. With this ingrained attitude people begrudgingly pay off their student loans from traditional institutions and blame themselves or the job market when they find themselves stocking shelves at Walmart.
The Argument for Skills Based Schools
It all boils down to money doesn’t it? In many cases a person could opt for a 4 year college, rack up significant family and personal debt, be exposed to useless classes that pretty much fritter away their time and get out with no better job prospects than the auto body mechanic mentioned in the cartoon above. AND if he does get employed doing anything, he sends a large chunk of his paycheck to pay off loans for years and years. . . . All in the name of the social experience of college. OR,
This person could take a practical approach by going to a skills based school in a profession that virtually guarantees employment. In this case debt is minimal or non-existent, additional housing and living costs are cut by 75% (by 100% if it’s a distance learning school), income is generated within six months to a year and the job prospects are known to be legitimately high.
Which situation would you rather be in? Let’s think about this in the context of the social experience and personality rounding you get at college which is frequently one of the benefits listed for attending. Let’s use Starbucks as an example. What will people think of you if you are 16 years old and working at Starbucks? . . . No one will really think twice about this will they? They’ll think, “Hey, that’s great!. You’re working and getting good tips. That’s awesome!” You’re young. You’ve got spending money. You feel great and on your way up with the entire world ahead of you.
Now let’s flip this. You’ve graduated college (or even worse grad school) and you’re working at Starbucks…Don’t get me wrong, any work is honorable, but how will people think of you now, or more importantly how will you think about yourself?
You’ll most likely be tight on cash because you’re paying off your student loans. You won’t have a cool and reliable car. You’ll be tight on time because between working shifts you’ll be trying to squeeze in interviews (if you haven’t given up yet). You’ll be embarrassed when applying at a big company with your MBA to tell them that you’re slinging coffee for a living, staying in your parent’s home and generally life will probably not be a bowl of cherries. The only good thing is that you can reminisce about all the fun you had in college and the wild drinking parties you had and how great it was to sleep in every day.
The Stepchild Gets the Spoils
CNBC did an article on Vocational Schools http://www.cnbc.com/id/40680866 “Call them vocational schools, trade schools or technical schools—it doesn’t much matter. Once considered the poor stepsister to traditional four-year, liberal arts institutions of higher education and a refuge for second-tier students, they’re now at the forefront of preparing students for a 21st century workforce.”
If you recall, Cinderella the “poor stepsister” is the one who got the spoils. She was not the most flashy or the most fun in the beginning, but she got the Prince and the keys to the kingdom.
Take a hard look at what a skills based school can do for you. With little or no debt upon graduation and good solid job prospects (not to mention prospects of opening your own business), you will be able to afford the things you want, feel great about yourself and have no trouble giving a nice tip to your MBA buddy at Starbucks.
If any of this resonates with you or one of your children 15 years of age or older call me. I’m the founder, Tom Antion, and I’ll be glad to discuss a great future for you or your child. Call my office at 757-431-1366. The Internet Marketing Training Center of Virginia http://www.IMTCVA.org is the only licensed and dedicated Distance Learning Internet marketing school in the country. (Licensed by State Council on Higher Education of Virginia SCHEV)
Good web copy should persuade an individual to take action or make decisions. If you have a slick way with words and a creative flair, a future in writing web copy may be a realistic goal.
If you are looking for ways to make a career out of writing consider using your words to help small businesses reach their target audience. People buy from brands they they know like and trust. The truth is, many business owners are hesitant when writing for their business.
They don’t know what to say, how to say it and they become uncomfortable with the whole process.
Imagine helping a struggling business owner re-write their web copy so that they feel confident in their website or sales letter. You can make a lucrative income by applying the art of copywriting to help a brand resonate with their target audience.
Good web copy is very important in online business. Marketers have a small window and a limited time frame to grab the consumers attention. In face to face interaction movement, voice inflection and facial expressions all work together to keep listening ears attentive. But online all you can rely on is your words and if they are boring and uninspiring the visitor will leave the site.
Writing web copy does not require perfect grammar skills. Copy is all about getting into the minds of the consumer so they will click, buy, share and love whatever product or service your are offering.
Humans react to stories because they make us feel an emotion. Stories give brands life and good web copy involves crafting a story around your brand and goals.
With some practice and research you can learn how to write from the heart of the target audience. Copywriting is considered an art because once you get the basic techniques down you will start to see your words pull emotional strings.
To discover how to reach your full writing potential check out IMTCVA. org. Our distance learning program provides students with easy to understand lessons that will help perfect your copywriting skills. A great copywriter must research the market and the target audience so you can place yourself in the consumers shoes and write the words that will encourage action. Jump start your Internet Marketing career today, visit us at IMTCVA.org.
Content marketing is the theme for 2013. There has been a shift in the way consumers purchase products and interact with brands or businesses. The popularity of social networking took the marketing world by storm. Social networking is the reason why the marketing industry has changed.
If you are pursing a career in Internet marketing, content marketing is a great focus. If you like to research you can help small business owners fill up their editorial calendar.
Content marketing has become a popular marketing technique because there is a lot of competition online and the consumer has the ability to easily access data that can quickly influence their buying decision. Business owners have to find ways to stand out in the crowd. Content marketing shows the consumer that a business is there to help them by releasing material that they need or content they can relate too.
If you want to be a content marketing specialist you have to understand the target market your trying to sell to. For example imagine one of your clients is a local flower company. As a content marketing specialist you can come up with a content marketing strategy. You have to research what their ideal customers enjoy so that you can form a connection and gain trust. Some content ideas would be, a blog post about different flowers and what makes them special or popular, ideas on incorporating the content into upcoming holidays, or video on how to prepare the flowers once the customer brings them home. The list goes on but that is the type of information you can offer your clients.
The popular forms of content are:
It seems like every Internet marketer is rushing to take advantage of Content Marketing but don’t get discouraged. You can become an expert at advising small businesses on what topics their target audience is interested in, with the training at IMTCVA you will learn keywords and how to find target markets.
Are you considering a career in Internet Marketing? I am so happy that you have decided to dedicate the time and self discipline needed to be successful in this business. I can’t and won’t sugarcoat it, it won’t be easy, but like anything that requires full commitment, it will be worth it.
Many of your friends and families may question your lifestyle choice.
“Why don’t you get a regular job?”
“Why would you want to sit on the computer all day?”
“Is that a scam?”
The list goes on and on, they don’t understand and that is Ok. Some people are perfectly happy in their comfort zone and have different goals for life. On the other hand you are a Dream Chaser, you feel driven to reach your fullest potential and want more than the typical 9 to 5. Dream Chasers live for the challenge of wanting more out of life.
Aside from the outsiders questioning you, you may be doubting yourself internally and have feelings of being scared, uncomfortable or just unsure about your decision to be a Dream Chaser. Stay positive and keep pushing past the negative thoughts because deep down you know you will never truly be happy pursuing the 9 to 5 or letting life pass you by.
Achieving anything worth bragging about requires long and short term goal setting. This is where your personal definition of success will play a major role in reaching your goal. It will define what or who you are striving to be and why. Make sure your reasons are true to your heart and passions because when times get tough those goals need to stay as the main focus and that will keep you going toward your long term goal. Motivation is the key so make sure you set short term goals also so you can recognize your progress along the way. Many successful people agree dream chasing is much more than reaching the end result and along the way you will grow, learn, and be a better you because you chased your dreams.
So go out there and get started, be a Dream Chaser and follow your heart! Visit IMTCVA.com to get started in Internet Marketing today.
Establishing an online presence is very important when you are working toward having a successful online business. An effective website can help your business attract the right consumer and convert them from a casual browser to a buying customer.
Websites are supposed to be easy to naviagte and understand. In this fast paced world you have a very small window of oppurtunity to keep the consumer interested in your products or services. If your website is not user friendly the consumer will not hesitate to move on to your competitors website. As a business owner your focus should be centered around building an online community of “fans,” these are the customers that trust you, like you, and are loyal to your products or services. These customers are your number one source for word of mouth advertising. You start building these important consumer relationships by having a website that showcases your products or services professionally and accurately.
To be successful your website must implement the following 5 steps:
1. Be well designed
2. Use keywords and speak in the language of your target audience
3. Establish you as an expert and build creditbility in your chosen field
4. Collecting an email list of consumers interested in your products or services
5. Have a way to generate revenue
The instructors at IMTC teach the most current strategies to get your buiness website up and running. Your consumer does not want to think, so don’t force them to by using tricky navigation, poor design, or difficult to understand copy. Make visiting your website an exciting experience and not a confusing journey. As a business owner, if you make a concious effort to always keep the consumer in mind and think how your target market thinks you will cover each of the 5 steps easily and your online business will be on the way to success.
A Social Media Consultant is a great option for a career online. Social Media may come easy you but it remains a mystery to many business owners. The education that we offer at the Internet Marketing Training Center will prepare you to assist business owners with their Social Media marketing. With so many popular social networking platforms Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn businesses in any industry can capitalize on social networking. Business owners are looking for an unique way to connect with their audience via social media. A social media consultants’ role is to understand the true value of social media and develop a marketing strategy for their client.
Social Media Set up
This is usually a combination of services that will get the client started on a social media platform. Includes setting up a social media strategy, profiles, and researching what platforms will have the best impact.
Social Media Content Creator
You will create original content for you client to post to their social media site. You can set it up as a one time package or an on-going service.
When you understand and successfully implement the strategies you learn at IMTC, there are many other business owners who want to know how you did it, and they will pay you to help them. Marketing online is completely different when compared to traditional retail marketing. Once you develop an understanding for social media and how to use it to grow a business, your expertise can help a struggling business become successful online.
There’s no shortage of businesses that need consultations for their online marketing. Just about every business, local or national, is looking to get more traffic to their website and more sales from the visitors that make it there. Having your own social media consulting business could be the most profitable career you’ve ever dreamed of. Start to imagine the future you want for yourself and check out the Internet Marketing Training Center of Virginia today, we would love to help you reach your career goals.
The job market is changing and the Internet is creating great opportunities for aspiring entrepreneurs. With the government shutdown affecting so many people do you think supplementing your income would be a wise move? Think about all the freedom you could have if you established and maintained an online business. Check out this infographic I found on Visual.ly
Social media has changed the way businesses handle their marketing and sales. If a business wants to increase their brand awareness, spy on their competition, or interact with consumers interested in their business; social media is the place to be. Here at The Internet Marketing Training Center of Va we give our students knowledge that will prepare them for the future.
If you develop a deep interest in social media there are a few different career paths you can pursue. A career in social media will give you flexibility in a field that is consistently growing.
3 Social Media Career Options
Writing quick and to the point content for different social platforms updates, blogs, or a marketing campaign is a skill that business owners will always need. If you have a way with words and want to start a career in social media we can help at IMTCVA. You can make a lucrative income by applying the art of copywriting to either your own business or for someone else’s.
A great copywriter will inspire consumers to take action with their words and there is a high demand for talented online writers. Good web copy is very important when you are growing a business online. You have a very limited and small time frame to grab the consumers’ attention and persuade them to take action online.
Social Media Strategist
Having a natural interest in people, their habits, and the things that motivate them to move can help you secure a successful career as a social media strategist. A good social media strategist will help business owners set up and run marketing campaigns. If you are a people person that likes connecting with people and understand the ins and outs of social media you can establish yourself as an expert.
Product Creation Manager
Most of the income generated from the Internet revolves around the sale of products: ebooks, Kindle books, MP3 recordings, podcasting subscriptions, and software downloads.While businesses are very busy looking for new customers and plans of action, someone needs to be responsible for developing new physical and digital products to sell. The person that comes up with new ideas, tests out the new ideas and creates the products in many different formats is called a product creation manager.
Many products are created for giveaways to attract and collect more sales leads. Whatever the reason, the way a business promotes and sells its products online takes a dedicated knowledge of publishing tools and ecommerce solutions. Not only does someone have to be able to create products in many formats, but also needs the skills to deliver the product via email, downloads and shopping carts.
This area of expertise is growing daily as new ways to deliver the product experience online grows. Far too many businesses still have a traditional marketing mindset that keeps them from growing like they should. The product creation manager is needed to keep up critical research in ecommerce and digital product delivery systems.
If you are the type of person looking for a career in a fast-paced and quickly growing field that never gets boring, creating products for online purchases could be for you. The Internet Marketing Training Center of Va has all of the tools and courses to become a high-paid product creation manager.
Are you thinking about a career in social media? Be sure to check out The Internet Marketing Training Center of Va so you can start establishing yourself as an expert.
The social media industry is still new and growing. There are many different social media platforms that business can use to increase awareness for their brand. Social media has increased the demand for social media managers.
Many businesses try to handle their own social media marketing and end up frustrated with no results. Some business owners actually view social media as something that is ‘easy’ and they jump in with out an effective plan or strategy.
There is actually a lot of detail involved in successfully managing the social media marketing for a business. This is where you can help since the industry is still growing there are a lot of people that claim to be social media managers but they have no experience or they don’t keep up with the latest changes.
Here at IMTCVA we teach you the latest strategies in Internet marketing and please believe social media marketing is at the top of the list. We understand that word of mouth has been replaced by a Facebook status update or a tweet. We understand that the consumers are on social media platforms so that is why we our instructors work hard everyday to ensure the course is up to date and relevant.
Businesses need somebody that has the education and experience to set up successful social media marketing plans. Mistakes are highly public on social media so once you start offering your services you must be confident that your are an expert in your chosen field. As a social media manager your main goal should be on helping businesses increase their customers, retain the customers they have and improve their bottom line.
Here are 5 Steps for Becoming a Social Media Manager
- Be honest with yourself are you passionate about social media?
- Get the knowledge and education.
- Get some experience, which may include offering your services for free.
- Make sure you personal social media profile represents your accurately as a professional social media manager.
- Network, network, and network some more.