Archive for facebook

Jan
03

Blogging Tips – Be Yourself

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Blogging is the hottest trend to hit the Internet in years. Nearly 65% of people who read or get information online use blogs to get the information. Why? Because blogs are fun, personal and always fresh. If you look at ESPN for example, they link to many reporter blog posts that talk candidly about the week’s sports news. If you visit Mashable.com to read the latest tech news, it’s usually in the form of a blog post. Blogging is filled with variety and interaction. Often, the comments readers leave are more informative and entertaining than the original post itself. This only adds more fun and excitement to the post, making blogging more popular than ever.

If you are a business owner or are helping someone with their blogging duties, it can be a chore to think of something to say everyday. Here is a hint to better blogging: Be yourself and be personal. Being candid creates a rapport with your reader and makes it easier to think of things to write about. Even if no real news has come out about your industry lately, there are still opinions and thoughts to put on paper, so to speak. Whether those thoughts and opinions are your own or someone else’s, it’s often not too difficult to stir up the pot a little and get a conversation going. Reading an ongoing dialogue between a number of ‘experts’ is what brings your readers back to the blog over and over again. Repeat visitors is what the search engines love.

I see far too many blogs that are very ‘clinical’ in nature: they are just spouting boring facts or re-hashing the news of the day. That’s not what people want to read. There are millions of blogs to compete with – you can’t be boring and expect results. The more personalized the post and the more candid your writing becomes, the more interactive and fun the blog becomes for your readers. Fun blogs make money.

Use your blog as a daily diary.That’s what they were originally intended for anyway, but it seems that most bloggers have lost their way. Learn to ‘lighten’ up your writing by being yourself… and watch the results roll in!

Do you have what it takes to be a professional blogger?

Categories : copywriting
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Facebook is a great way to promote specials and promotions for small businesses on the web. Using the power of the friends that you have spent time collecting and nurturing, businesses can get a interactive kick from comments, testimonials and post sharing with the ease that Facebook provides. In conjunction with Twitter and Youtube, businesses can plan out a promotional strategy that could put their offerings in front of the eyes of thousands of people.

A couple of weeks before any type of special promotion, the business will want to create small video productions that can be uploaded and shared on social media sites. Videos that are no longer than 2 – 3 minutes in length showing customers giving testimonials, using the products, having fun at past events… anything that creates fun and excitement. No matter what kind of business you have, there are ways to create an informative or commercial aspect to the video production.

These videos can be uploaded to Youtube and Facebook on the day before the big promotion and shared with your friends on their home news feeds. Contact your friends and followers a couple of days beforehand to solicit their comments on your wall in exchange for a special coupon or giveaway just for them. Every video you upload to Facebook or Youtube notifies all of your friends and subscribers to invite them to watch. Each of your friends that makes a comment on your Facebook Wall stating how much they like your business creates a notification to all of their friends. You have now started a domino effect that could put the promo video before the eyes of hundreds of thousands of people.

Your account administrator can leave “thank you” comments in response that will create a sense of interactivity and a personal touch. This kind of buzz is a powerful branding tool that keeps your logos and products on the top of your friends minds and makes them feel as if you care and are taking the time to connect with them.

Facebook’s “Events” tool gives you the ability to invite your friends to a special event that involves a specific date and time such as a store opening or a three day only sale. The RSVP feature in the Event tool lets staff keep track of how many people may show up or just to see how effective the promotion is going. And of course, the Facebook email system can notify all of your friends about special events and promotions that can lead them to websites where menus, additional testimonials, driving directions and printable coupons are there for the taking. The videos you can upload to Facebook will create a visual powerhouse of excitement and education that gives your social media followers something to always look forward to from your business.

Learn what it takes to have a career using Facebook!

Categories : social networking
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As American companies look for traction in this slow-motion economic recovery, the market for marketers is back. And although these employers’ marketing needs are more diverse than ever, their marketing budgets are trim.

“So many companies are operating lean in marketing right now,” says Donna Farrugia, executive director of The Creative Group, a recruiter of interactive design and marketing professionals based in Menlo Park, California. “Professionals who have a depth and breadth to their experience — they rule right now.” Several marketing careers beckon in 2011, from social media marketing and event marketing to sports marketing jobs.

Social media is all the rage, and even if you’re seeking a traditional marketing job in a conventional industry, you’ve got to have some of the right digital stuff. “About 90 percent of marketing openings are still traditional, but the people competing for them have to understand how the emerging technologies merge with the traditional ones,” says Larry Chiagouris, a professor of marketing at Pace University in New York City.

Social Media Coordinator

“People in these marketing jobs look at Facebook and respond in the name of the company and of the brand,” Chiagouris says. But that’s just the beginning. Because this is the in-the-trenches job of the social media revolution, these go-getters are not just monitoring and measuring activity around the company brand, but also doing lots of posting themselves. They may even launch and manage social campaigns as they build bases of fans and Twitter followers. At larger companies, the social media coordinator may outsource the bulk of posting. Social media savvy, an intuitive understanding of metrics and an evangelistic attitude are the chief job requirements. Related marketing jobs: social media director, social media marketing manager.

Find out how IMTC can help you learn a skill like this!

Categories : Career
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What is ecommerce? It’s the new economy, the way we purchase online and the fastest growing sector of
marketing. It includes online shopping cart systems, website design, customer service applications,
copywriting and more. If you’re here looking for information on a career in ecommerce, you’re at the right
place.

At the Internet Marketing Training Center of Virginia,we teach the up-to-date ecommerce skills that
employers are looking for right now. You can even use the training we teach to start your own business
online. Either way, ecommerce is the business wave of the future and you want to be apart of it. At IMTC,
you can get a certificate in Internet marketing in as little as six months. You could even start making
money on the Internet long before that.

What kinds of things will you learn at IMTC? How about blogging, social media, website creation, merchant
accounts, search engine optimization and a lot more. IMTC is dedicated strictly to Internet Marketing, so
you’ll get the latest information on ecommerce and how to implement it into a business. Companies large
and small need skilled workers right now to manage their website operations. This IS the career for you.
Visit IMTCVA.org to download our free career guide and read the success stories of people just like you
that are now making a full time living with ecommerce.

Categories : e-commerce
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If you’re a high school student looking for information on what to do after graduation, you’re at the right place. Like most of your friends, the Internet plays an important part in your everyday life. It’s where you get your news, how you study and how you stay in touch with your friends. But have you ever thought of taking all of those things and making a career out of it? At the Internet Marketing Training Center, we can teach you the skills that employers are looking for when it comes to selling their products and services online. Things you already are familiar with: blogging, social media, web design, ecommerce, MP3 products and more.
Businesses are looking for bright, young and energetic peopleto manage their ecommerce systems and stay on top of emerging trends. And they pay good money for it. Internet marketing is an exciting career for the young people of today. You’re already spending time on the web, why not make a great living doing it?

Visit: IMTCVA.org to download a free career guide that can show you plenty of exciting ways that young people are making money on the Internet.

Categories : online school
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What kind of buttons? These are the buttons you see all the time on people’s websites saying “Digg This”, “Follow me on Twitter” and “Join Me On Facebook.”

Where do people get these buttons? How can they help your online business?

On most social networks, social bookmarking sites and microblogging sites like Twitter, you can find a link that will say “Tools and widgets.” On these pages the website provides the codes that you simply copy and paste into your website or blog. They will give you a number of options on what kind of graphics or button styles to choose from. These are direct links to your particular accounts that your friends and followers can visit in one click.

A widget is even better. It will show your tweets, facebook friends and updates and even your published articles on Ezinearticles.com in real time. As your social sites are updated, they refresh automatically. And they are not complicated to install. It is simply a code to copy and paste that the site provides for you.

If you want to get really fancy, you can create a graphic in Photoshop with your company logo, and just embed a link to your profile in the image. This is a lot easier than it sounds and helps with branding, especially with Facebook Fan Pages.

How can this help your business? Easy.

These widgets and buttons help drive traffic to your accounts. Your visitors can stay updated on all of your tweets, articles and videos in one glance. The Digg.com button helps you get valuable “diggs” on submitted websites. Your friends may not even be aware that you have an account at a particular service and now they can network with you further by clicking straight out to your profile and becoming friends. You can build up Twitter followers with your “follow me” button without having to search and follow other people first. These buttons are meant to make your social networking easier. Time is valuable. Use these fun applications to network with others without being online all the time.

Click on these to see how they work!

Categories : social networking
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Youtube is the fastest growing video hosting site in the world. The channels that Youtube provides its users can be a powerful marketing tool to show off your brand and help sell your products and services. Channels can easily be customized with special background images of yourself or your logos. You can use the channel to store all of your videos in one place where everyone can see them, make friends, build subscribers and collect comments.

Youtube channels provide clickable links to websites to help drive traffic to your websites from the millions of Youtube visitors each and every day. Businesses large and small are taking advantage of the power of Youtube and of online video. Some brands, such as the floundering Old Spice brand, found new life in comedy skits produced just for Youtube. The videos were so unique and funny that they went “viral,” meaning that people spread them and shared them around like wildfire, resulting in re-vitalized sales and market share for the brand.

Now as a result, many businesses are re-thinking their social networking strategies. And they are looking for people like you. People who know how to make huge strides in online marketing without costing too much. Where do you learn to be a Youtube marketing expert? Right here at the Internet Marketing Training Center. We can teach you to master your dreams….

Categories : video marketing
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Video has become so easy and so inexpensive to produce for the web, small companies now have the advantage that used to only belong to large corporations in terms of exposure to the public. Not long ago, before the web, you only saw video media on television. Television advertising is so expensive that only the big companies had the money to make commercials. That left out millions of small businesses that could have made an impact of the public if only they had the budget. A great commercial or promotional campaign could have been the turning point for many of these small businesses in growth and profitability. It was a game they could not afford to play….

But no longer.The Internet has opened up the possibilities and access to the public like never before. Online video is the key to small business success on the Internet. In fact, online video is reaching more people than even television due to mobile devices… people can watch their favorite shows, commercials and all, while they are doing other things. A small pizza shop now has just as much access to the general public as a major company. In this regard, small businesses are looking for staff that can manage their online video needs.

At the Internet Marketing Training Center, you can learn everything you need to know about online video, hosting, sharing, web page design and social networking skills to take any company to the next level of business, whether it’s your company or someone else’s. Find out how easy it can be to get started!

Categories : video marketing
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Getting free traffic to your website is easier than you might think! There are so many avenues to traffic that it can feel like your standing in the middle of the highway… the information superhighway that is.

Let’s go over just a few of ways that you can get traffic to website without spending a dime.

* Social networking – we all have heard about this by now. Major sites such as MySpace, Facebook and Twitter provide profiles that are searchable all over the Internet and can contain a number of valuable links to your websites. Over half a billion people are now members of social networking sites and the potential traffic stream is endless.

* Article sites – writing articles not only builds you and your business as the expert, the links you leave in the author’s profile or resource box can help drive heavy traffic to your website from all over the Internet.

* Videos – free hosting sites such as YouTube and Revver not only let your searchers meet you face to face, leaving a link to your website in the profiles and even in the video itself as a watermark can help send valuable prospects your way.

* Leaving your URL in the comments boxes of other peoples blogs, social networking profiles and forums will let people easily click on your site to see what your business is all about.

* Discussion boards – There are hundreds of discussion boards on every subject under the sun all over the Internet. This is a great place not only to leave a link to your site, but also engage other readers and ask or answer questions about a subject that makes you the expert!

* Traffic exchanges – an exchange is a service that lets you click on a certain number of URLs in exchange for others clicking on yours. You can earn credits just by clicking on sites and trade them in for free ad space.

* Free classifieds – search for these free classifieds and you’ll find amazingly that there are quite a few you can utilize. A site like Craigslist is an example.

In the old days of the Internet, you had to rely on getting good search positioning to get any traffic at all. But using these short cuts to driving traffic to your site will accelerate visits and make big potential money.

Categories : search engines
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Running a small business can be challenging enough with the economic situation we face.How far could you grow your business if one of your staff members had the Internet marketing training to create a profitable presence on the web?

A staff member in your organization could skyrocket your business with the knowledge of blogging, article writing, web design, e-commerce, video marketing and online advertising. For a small investment in training, your small business could reach new heights of revenue by tapping into the ever growing marketing that the web provides.

Companies large and small are developing a vast web presence to reach their targeted customers, because that’s where the customers are. Whether they are on their phones, surfing the web at home, hanging out on Facebook or researching information, a business that has an effective web presence gets a larger share of the business than one that doesn’t.

Training a trusted staff member in Internet marketing is the best investment your company can make to insure that you have the tools necessary to compete in today’s high tech world. Find out now how the training of the future is just a phone call away.

Categories : Career
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