Archive for small business

Video sales letters are quick and easy video slideshows that you can use to market your business. Recently, the Internet Marketing Training Center of Virginia has started implementing the use of video sales letters for marketing the school on Youtube. Why have they done this? For a couple of reasons:

• Ease – Making video sales letters is possibly the easiest video to create

• Speed – Video sales letters don’t take long at all to make. This means we can make a lot of them and get them uploaded fast

• Technicality – Video sales letters don’t require a lot of video knowledge, expensive software, or even a camera to make a successful video

Here is an example of one of the videos we made:

You too, can learn how to make video sales letters, as well as everything you’ve ever wanted to know about Internet marketing at IMTCVA.org.

Categories : video marketing
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Getting free traffic to your website is easier than you might think! There are so many avenues to traffic that it can feel like your standing in the middle of the highway… the information superhighway that is.

Let’s go over just a few of ways that you can get traffic to website without spending a dime.

* Social networking – we all have heard about this by now. Major sites such as MySpace, Facebook and Twitter provide profiles that are searchable all over the Internet and can contain a number of valuable links to your websites. Over half a billion people are now members of social networking sites and the potential traffic stream is endless.

* Article sites – writing articles not only builds you and your business as the expert, the links you leave in the author’s profile or resource box can help drive heavy traffic to your website from all over the Internet.

* Videos – free hosting sites such as YouTube and Revver not only let your searchers meet you face to face, leaving a link to your website in the profiles and even in the video itself as a watermark can help send valuable prospects your way.

* Leaving your URL in the comments boxes of other peoples blogs, social networking profiles and forums will let people easily click on your site to see what your business is all about.

* Discussion boards – There are hundreds of discussion boards on every subject under the sun all over the Internet. This is a great place not only to leave a link to your site, but also engage other readers and ask or answer questions about a subject that makes you the expert!

* Traffic exchanges – an exchange is a service that lets you click on a certain number of URLs in exchange for others clicking on yours. You can earn credits just by clicking on sites and trade them in for free ad space.

* Free classifieds – search for these free classifieds and you’ll find amazingly that there are quite a few you can utilize. A site like Craigslist is an example.

In the old days of the Internet, you had to rely on getting good search positioning to get any traffic at all. But using these short cuts to driving traffic to your site will accelerate visits and make big potential money.

Categories : search engines
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Local search has taken the search engines by storm. A huge amount of small businesses including pizza shops, dentists, nightclubs, dry cleaners and car dealerships are now using local search to create a presence on the web. This has taken the place of the Yellow Pages and for good reason. Local search gives you all the tools you need to make a decision about where to purchase, how to get there and even links to the establishment’s website.

Look at the power local search provides you, the customer:

  • Interactive maps and directions from your home.
  • Streetview – see the neighborhood your about to travel to.
  • Reviews of the business.
  • Links to menus, printable coupons and social networking.
  • Get the search results right on your phone.
  • And much more….

As small business grows it’s reach on the web, they will need people who know how to submit and manage their listings. The information has to be updated and fresh for customers to find them. These search engine techniques are not just for large companies anymore. Not having a updated presence on the web can mean lost business. Where will they find the right people to help them manage these tasks?

The Internet Marketing Training Center will help teach the skills that today’s savvy marketers will need to help small business stay ahead. This kind of technology will increase the demand for jobs in Internet marketing management. This is a whole new world opening up right in front of your eyes… are you ready to take it on?

Categories : search engines
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