Archive for social media
LAS VEGAS (FOX5) – Lou Ragg of MGM Resorts International says the Internet, including Facebook and Twitter, is the first place consumers go when deciding where they want to spend their money on the Las Vegas strip.
“Just a few years ago is when social media really started taking off for the company and the consumer, very powerful.” The company has a large team working for it’s internet department specifically for that reason.
“We currently have a team of 15 individuals that work on everything from search marketing to domestic display, international marketing, social media.” says Ragg who is the company’s vice president of Internet marketing. These jobs were unheard of just a few years ago but now a necessity to drive business.
“You go back five years ago and it was very important to have a AAA Five-Diamond award, and today it’s, ‘What’s my rating on trip advisor?'” Competing for donation dollars might be tougher than filling hotel rooms and Opportunity Village has to compete for attention online with a much smaller budget.
Jon Mackin is the charity’s digital marketing coordinator, staff of one. “A very good portion of my day is keeping up with Facebook and Twitter,” Mackin says. Social media is the new age word of mouth for one of the valley’s biggest charities. Not only does Mackin use it to help raise money, but it’s used to save the charity big dollars as well. “We have so many different lines of business so many different things going on at all times we’d be spending thousands and thousands of dollars if it weren’t for social media.”
If this is a job you think you can do because you’ve sent out a few thousand tweets, that may not be enough to be a part of Ragg’s team. You have to be able to monetize the traffic that you control and be adept at using analytics to see what’s working and what is not.
Facebook is a great way to promote specials and promotions for small businesses on the web. Using the power of the friends that you have spent time collecting and nurturing, businesses can get a interactive kick from comments, testimonials and post sharing with the ease that Facebook provides. In conjunction with Twitter and Youtube, businesses can plan out a promotional strategy that could put their offerings in front of the eyes of thousands of people.
A couple of weeks before any type of special promotion, the business will want to create small video productions that can be uploaded and shared on social media sites. Videos that are no longer than 2 – 3 minutes in length showing customers giving testimonials, using the products, having fun at past events… anything that creates fun and excitement. No matter what kind of business you have, there are ways to create an informative or commercial aspect to the video production.
These videos can be uploaded to Youtube and Facebook on the day before the big promotion and shared with your friends on their home news feeds. Contact your friends and followers a couple of days beforehand to solicit their comments on your wall in exchange for a special coupon or giveaway just for them. Every video you upload to Facebook or Youtube notifies all of your friends and subscribers to invite them to watch. Each of your friends that makes a comment on your Facebook Wall stating how much they like your business creates a notification to all of their friends. You have now started a domino effect that could put the promo video before the eyes of hundreds of thousands of people.
Your account administrator can leave “thank you” comments in response that will create a sense of interactivity and a personal touch. This kind of buzz is a powerful branding tool that keeps your logos and products on the top of your friends minds and makes them feel as if you care and are taking the time to connect with them.
Facebook’s “Events” tool gives you the ability to invite your friends to a special event that involves a specific date and time such as a store opening or a three day only sale. The RSVP feature in the Event tool lets staff keep track of how many people may show up or just to see how effective the promotion is going. And of course, the Facebook email system can notify all of your friends about special events and promotions that can lead them to websites where menus, additional testimonials, driving directions and printable coupons are there for the taking. The videos you can upload to Facebook will create a visual powerhouse of excitement and education that gives your social media followers something to always look forward to from your business.
Learn what it takes to have a career using Facebook!
As American companies look for traction in this slow-motion economic recovery, the market for marketers is back. And although these employers’ marketing needs are more diverse than ever, their marketing budgets are trim.
“So many companies are operating lean in marketing right now,” says Donna Farrugia, executive director of The Creative Group, a recruiter of interactive design and marketing professionals based in Menlo Park, California. “Professionals who have a depth and breadth to their experience — they rule right now.” Several marketing careers beckon in 2011, from social media marketing and event marketing to sports marketing jobs.
Social media is all the rage, and even if you’re seeking a traditional marketing job in a conventional industry, you’ve got to have some of the right digital stuff. “About 90 percent of marketing openings are still traditional, but the people competing for them have to understand how the emerging technologies merge with the traditional ones,” says Larry Chiagouris, a professor of marketing at Pace University in New York City.
Social Media Coordinator
“People in these marketing jobs look at Facebook and respond in the name of the company and of the brand,” Chiagouris says. But that’s just the beginning. Because this is the in-the-trenches job of the social media revolution, these go-getters are not just monitoring and measuring activity around the company brand, but also doing lots of posting themselves. They may even launch and manage social campaigns as they build bases of fans and Twitter followers. At larger companies, the social media coordinator may outsource the bulk of posting. Social media savvy, an intuitive understanding of metrics and an evangelistic attitude are the chief job requirements. Related marketing jobs: social media director, social media marketing manager.
Video marketing continues as the go-to technique for businesses large and small who want to make a quick and effective impact on their sales. In fact, a recent University of California study discovered:
– A small business can instantly increase their credibility over 50% in their customers and clients eyes by placing a video on their website.
– A video can give a small business a decisive marketing edge over their competition if their competitors have no videos.
– The marketing message can be communicated and visualized more easily from a video than from the written word.
– A client is more prone to believe video messages over a written one.
That’s because video will give people more opportunities to analyze body language, voice inflection and other physical factors the written word can never convey and as a result proves more convincing and credible. All these facts are not that surprising, why? Because a whole new generation has been raised with online videos. We now have a generation who not only accept video messages, but expect and even demand them. That’s why a business who ignores video marketing will be in danger of playing catch up with their competitors.
Many small, unknown companies have literally leap-frogged over larger, more established competitors because of the power of video marketing. In fact, this may be one of the last frontiers for the little guy to level the playing field with larger competitors. Stories continue to abound of tiny no-name businesses who catapult to fame and fortune because of a well placed marketing video. The good news is, this is only the tip of the iceberg. Video marketing is still in its infancy, that’s why those who can effectively use video messages will reap the largest rewards in the future.
Video marketing is a part of the formula companies who have the competitive edge enjoy now. That’s the quiet secret most companies who effectively use video marketing hope their competitors never find out. Get with the program! Choose Video Marketing for a great career!
If you’re a high school student looking for information on what to do after graduation, you’re at the right place. Like most of your friends, the Internet plays an important part in your everyday life. It’s where you get your news, how you study and how you stay in touch with your friends. But have you ever thought of taking all of those things and making a career out of it? At the Internet Marketing Training Center, we can teach you the skills that employers are looking for when it comes to selling their products and services online. Things you already are familiar with: blogging, social media, web design, ecommerce, MP3 products and more.
Businesses are looking for bright, young and energetic peopleto manage their ecommerce systems and stay on top of emerging trends. And they pay good money for it. Internet marketing is an exciting career for the young people of today. You’re already spending time on the web, why not make a great living doing it?
Now that the Super Bowl is over and the winning Packers are headed home, what are you going to do for the rest of the winter? There’s no more football and in most parts of the country it’s still really cold outside. Why don’t you take this time to start your new career in Internet Marketing? By the time the summer is over, you could have a certificate in Internet Marketing. With this certificate, you could start your own business online. You could also work for businesses and corporations that need people to do Internet Marketing for them. The demand for people with Internet Marketing experience is going to continue to grow. Get in on this new career early and you could write your own ticket to do whatever you want.
Youtube is the fastest growing video hosting site in the world. The channels that Youtube provides its users can be a powerful marketing tool to show off your brand and help sell your products and services. Channels can easily be customized with special background images of yourself or your logos. You can use the channel to store all of your videos in one place where everyone can see them, make friends, build subscribers and collect comments.
Youtube channels provide clickable links to websites to help drive traffic to your websites from the millions of Youtube visitors each and every day. Businesses large and small are taking advantage of the power of Youtube and of online video. Some brands, such as the floundering Old Spice brand, found new life in comedy skits produced just for Youtube. The videos were so unique and funny that they went “viral,” meaning that people spread them and shared them around like wildfire, resulting in re-vitalized sales and market share for the brand.
Now as a result, many businesses are re-thinking their social networking strategies. And they are looking for people like you. People who know how to make huge strides in online marketing without costing too much. Where do you learn to be a Youtube marketing expert? Right here at the Internet Marketing Training Center. We can teach you to master your dreams….
If you are thinking about a career change or if you’re just starting out and are looking for a field that is in demand right now, Internet marketing is for you. If you type into Google “Internet Marketing Jobs” you will find a lot of jobs available for SEO Managers, Internet Marketing Specialists, Social Media Managers and many other titles related to marketing online. I looked on one site and found over 60 jobs available right now around the world. But here’s the problem: businesses want trained professionals. Are you trained in all the skills it takes to market a business online? The majority of people would have to say ‘no’. If you are one of those people, don’t worry, that’s a good thing. Why would the fact that you don’t have the training to get one of these jobs be a good thing? Because nobody else has this training either. There aren’t any schools offering training on this subject, except for 1.
That school is the Internet Marketing Training Center. At IMTC, we are training people the skills it takes to market these businesses online. But not only that, we are also training people to market their own businesses as well. That’s another reason why it is a great time to start a new career in Internet marketing: because you can use it to sell your own products and services as well. Imagine being able to work for a company, or many different companies at the same time, as their Social Media Manager, and then be able to come home and make more money by selling your services and goods online at the same time. You would have money coming in from multiple places. That can allow you a lot of freedom.
o what are you waiting for? Get on over to the Internet Marketing Training Center and sign up for a free brochure. In less than a year, all of these companies could be fighting over each other to get you to come work for them. But you must make the first step, click here.
Running a small business can be challenging enough with the economic situation we face.How far could you grow your business if one of your staff members had the Internet marketing training to create a profitable presence on the web?
A staff member in your organization could skyrocket your business with the knowledge of blogging, article writing, web design, e-commerce, video marketing and online advertising. For a small investment in training, your small business could reach new heights of revenue by tapping into the ever growing marketing that the web provides.
Companies large and small are developing a vast web presence to reach their targeted customers, because that’s where the customers are. Whether they are on their phones, surfing the web at home, hanging out on Facebook or researching information, a business that has an effective web presence gets a larger share of the business than one that doesn’t.
Training a trusted staff member in Internet marketing is the best investment your company can make to insure that you have the tools necessary to compete in today’s high tech world. Find out now how the training of the future is just a phone call away.
Is working for someone else ungratifying?
The World of Work 2010 report from Randstad found that half of all employees feel their skills are underused and around 10% have been forced to take up work that did not make full use of their abilities. People are looking for work outside the job that may better utilize their talents, not just for the extra income but for the satisfaction.
Justin Myers, a freelance editor and consultant, was first pushed to self-employment through redundancy. After taking a few months off to “get his head together”, Justin started freelancing with some shifts at an online newsdesk. Now he’s working on two distinct projects and enjoys the lifestyle.
“Being your boss is a magical feeling; you feel really empowered and I love having responsibility for myself. Additionally, being a consultant, I’ve found that clients really value my opinion and input. I don’t think you get that perceived level of confidence when you’re in a staff job.”
Pursuing employment with online training, whether for yourself or getting a better job elsewhere, starts with a school you can trust. A school with a staff that have put into place the real world skills that it takes to make money. The Internet Marketing Training Center is the resource you need to make an impact on a tough job market. An impact that you can trust to make your life more fun and interesting….