Archive for tom antion
Managing email is incredibly important for any business. When it comes to online businesses, you may have multiple email addresses for many uses. And, when it comes to email applications, you have many free and paid versions. But, not all applications are created equal. There are a few features that any email application should be able to provide you.
1.) Access – Being able to access all of your email addresses in one place can speed up production exponentially. If you have an email application that can sync all of your email addresses into one easy to reach place, you will find the speed and ease of use make it difficult to ever go back to the ‘good old days’ of checking a million email accounts.
2.) Storage – Being able to store past emails that may or may not contain attachments is paramount to successful email management. If you have a mailbox that constantly gets full, requiring you to delete emails and shuffle around those you want to keep, it may be time to find another option.
3.) Ease of use – Email applications that provide simple interfaces with easily accessible features will save you a lot of time and hassle with large and small tasks alike.
Changing email applications can seem daunting, but it’s actually simpler than you think. You may just need to force yourself to change. But if you have any gripes about your current email, it’s a necessary evil. If you still need incentive to change your email, take it from web guru Tom Antion:
If the big guys are doing it, so should you!
Let’s look at an analogy that might help you understand what HTML coding is. Have you ever been to the theatre? What you see on stage is the actors, the furniture, the scenery, etc.
Behind the stage is all the rigging that makes the play work.What you see on stage is analogous to your webpage. What you see behind the stage is analogous to the HTML code. Your browser (most likely Internet Explorer, Safari or Firefox) interprets all the crazy looking HTML code from “back stage” and makes it look like a webpage.
So, now that you know what HTML is, let’s look back stage and see how META Tags apply to your site.META Tags are being used less and less, and you certainly shouldn’t depend on them to get high rankings, but you still should have them because they help you control what the search engines results list says about your site when someone does a search for your topic.
If you want to see some samples of META Tags, open a browser (Internet Explorer) and click on “view.” Then click on “source”. A new window will pop up and you can look at all the behind-the-scenes HTML programming of just about any webpage.
Here’s an example of what the META Tags look like:
Sample META Tags
Note: The <TITLE> Tag should be the first thing after the <HEAD> Area of the page and then comes the “description” META Tag and then the “keyword” META Tag.
Making web pages is pretty easy to do now and you generally don’t have to know much about HTML. However, you do have to go a little bit behind the scenes to learn about META Tags, But you don’t have to go too far because the new web authoring programs help you make the Meta Tags. Also, WordPress has plugins that make META Tags for you.
Looking for Internet Marketing online courses that you can use for a new career? At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months. Visit the site to download your free career guide.
Certified to operate by the State Council of Higher Education for Virginia
If you’re looking for information on career choices for stay at home moms, you’ve come to the right place. This tough economy is forcing us to make difficult decisions about our careers and our families. Some us have to choose between leaving our children at expensive day care or joining the workforce to help pay the bills. But there is another choice: one offered by the Internet Marketing Training Center of Virginia.
Have you heard of Internet Marketing?It’s specialized training in blogging, ecommerce, social networking, website maintenance, writing for the web and more. Businesses large and small need competent marketers to help manage their website operations. It’s easy to learn and you can work from home and make a good living doing it.
In as little as six months, you could be on your way to a new career where you don’t have to make the hard choices of where to put your children. They could stay home with you while you help build wealth for a company or yourself. Visit: IMTCVA.org and download our free career guide that will explain just how easy it is to work from home.
While studying Tom Antion’s book, Click, The Ultimate Guide to Electronic Marketing for Speakers, and his three-prong approach to Internet marketing, I came across a section on Google penalties and how to avoid them. The book describes five common penalties, the causes and what you can do to make sure your website isn’t penalized. Whether you are having a web designer create a new website for you or you have an existing website, arming yourself with this knowledge can prevent a lot of grief in the long run. It’s definitely a case of what you don’t know can hurt you.
The book cautions against the practices listed below:
- Linking to sites that are banned or penalized.
- Having dozens and dozens of new links coming to the exact same page over again with the same anchor text.
- Adding links to your site too fast.
- Running more than one site off a single IP address, and heavily cross linking those sites.
- Stuffing keywords into your website
- Piling up excessive reciprocal links, directory submissions, backlinks from unrelated or low-quality sites.
- Using too many links from sites that do not match your theme or industry niche.
- Using stagnant linking strategies, obvious over-optimization and just general neglect.
- Buying your way into the search results with paid links or link farm.
- Being heavy on AdSense but light in content.
- Using over optimization, poor or irrelevant link schemes and poor content.
To learn more about these common practices and the how to avoid the penalties Google imposes for using them, see http://www.antion.com/click.htm. If you would like to know more about designing your website using acceptable webmaster principles, visit http://imtcva.org/program/curriculum/.
Video has become so easy and so inexpensive to produce for the web, small companies now have the advantage that used to only belong to large corporations in terms of exposure to the public. Not long ago, before the web, you only saw video media on television. Television advertising is so expensive that only the big companies had the money to make commercials. That left out millions of small businesses that could have made an impact of the public if only they had the budget. A great commercial or promotional campaign could have been the turning point for many of these small businesses in growth and profitability. It was a game they could not afford to play….
But no longer.The Internet has opened up the possibilities and access to the public like never before. Online video is the key to small business success on the Internet. In fact, online video is reaching more people than even television due to mobile devices… people can watch their favorite shows, commercials and all, while they are doing other things. A small pizza shop now has just as much access to the general public as a major company. In this regard, small businesses are looking for staff that can manage their online video needs.
At the Internet Marketing Training Center, you can learn everything you need to know about online video, hosting, sharing, web page design and social networking skills to take any company to the next level of business, whether it’s your company or someone else’s. Find out how easy it can be to get started!