Archive for video marketing

Video marketing continues as the go-to technique for businesses large and small who want to make a quick and effective impact on their sales. In fact, a recent University of California study discovered:

– A small business can instantly increase their credibility over 50% in their customers and clients eyes by placing a video on their website.
– A video can give a small business a decisive marketing edge over their competition if their competitors have no videos.
– The marketing message can be communicated and visualized more easily from a video than from the written word.
– A client is more prone to believe video messages over a written one.

That’s because video will give people more opportunities to analyze body language, voice inflection and other physical factors the written word can never convey and as a result proves more convincing and credible. All these facts are not that surprising, why? Because a whole new generation has been raised with online videos. We now have a generation who not only accept video messages, but expect and even demand them. That’s why a business who ignores video marketing will be in danger of playing catch up with their competitors.

Many small, unknown companies have literally leap-frogged over larger, more established competitors because of the power of video marketing. In fact, this may be one of the last frontiers for the little guy to level the playing field with larger competitors. Stories continue to abound of tiny no-name businesses who catapult to fame and fortune because of a well placed marketing video. The good news is, this is only the tip of the iceberg. Video marketing is still in its infancy, that’s why those who can effectively use video messages will reap the largest rewards in the future.

Video marketing is a part of the formula companies who have the competitive edge enjoy now. That’s the quiet secret most companies who effectively use video marketing hope their competitors never find out. Get with the program! Choose Video Marketing for a great career!

Categories : video marketing
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Video sales letters are quick and easy video slideshows that you can use to market your business. Recently, the Internet Marketing Training Center of Virginia has started implementing the use of video sales letters for marketing the school on Youtube. Why have they done this? For a couple of reasons:

• Ease – Making video sales letters is possibly the easiest video to create

• Speed – Video sales letters don’t take long at all to make. This means we can make a lot of them and get them uploaded fast

• Technicality – Video sales letters don’t require a lot of video knowledge, expensive software, or even a camera to make a successful video

Here is an example of one of the videos we made:

You too, can learn how to make video sales letters, as well as everything you’ve ever wanted to know about Internet marketing at IMTCVA.org.

Categories : video marketing
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[flowplayer src=’http://imtcblog.com/wp-content/uploads/2011/01/SchoolBlog2.mp4′ width=600 height=360]

Categories : Career
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What kind of buttons? These are the buttons you see all the time on people’s websites saying “Digg This”, “Follow me on Twitter” and “Join Me On Facebook.”

Where do people get these buttons? How can they help your online business?

On most social networks, social bookmarking sites and microblogging sites like Twitter, you can find a link that will say “Tools and widgets.” On these pages the website provides the codes that you simply copy and paste into your website or blog. They will give you a number of options on what kind of graphics or button styles to choose from. These are direct links to your particular accounts that your friends and followers can visit in one click.

A widget is even better. It will show your tweets, facebook friends and updates and even your published articles on Ezinearticles.com in real time. As your social sites are updated, they refresh automatically. And they are not complicated to install. It is simply a code to copy and paste that the site provides for you.

If you want to get really fancy, you can create a graphic in Photoshop with your company logo, and just embed a link to your profile in the image. This is a lot easier than it sounds and helps with branding, especially with Facebook Fan Pages.

How can this help your business? Easy.

These widgets and buttons help drive traffic to your accounts. Your visitors can stay updated on all of your tweets, articles and videos in one glance. The Digg.com button helps you get valuable “diggs” on submitted websites. Your friends may not even be aware that you have an account at a particular service and now they can network with you further by clicking straight out to your profile and becoming friends. You can build up Twitter followers with your “follow me” button without having to search and follow other people first. These buttons are meant to make your social networking easier. Time is valuable. Use these fun applications to network with others without being online all the time.

Click on these to see how they work!

Categories : social networking
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Video has become so easy and so inexpensive to produce for the web, small companies now have the advantage that used to only belong to large corporations in terms of exposure to the public. Not long ago, before the web, you only saw video media on television. Television advertising is so expensive that only the big companies had the money to make commercials. That left out millions of small businesses that could have made an impact of the public if only they had the budget. A great commercial or promotional campaign could have been the turning point for many of these small businesses in growth and profitability. It was a game they could not afford to play….

But no longer.The Internet has opened up the possibilities and access to the public like never before. Online video is the key to small business success on the Internet. In fact, online video is reaching more people than even television due to mobile devices… people can watch their favorite shows, commercials and all, while they are doing other things. A small pizza shop now has just as much access to the general public as a major company. In this regard, small businesses are looking for staff that can manage their online video needs.

At the Internet Marketing Training Center, you can learn everything you need to know about online video, hosting, sharing, web page design and social networking skills to take any company to the next level of business, whether it’s your company or someone else’s. Find out how easy it can be to get started!

Categories : video marketing
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Getting free traffic to your website is easier than you might think! There are so many avenues to traffic that it can feel like your standing in the middle of the highway… the information superhighway that is.

Let’s go over just a few of ways that you can get traffic to website without spending a dime.

* Social networking – we all have heard about this by now. Major sites such as MySpace, Facebook and Twitter provide profiles that are searchable all over the Internet and can contain a number of valuable links to your websites. Over half a billion people are now members of social networking sites and the potential traffic stream is endless.

* Article sites – writing articles not only builds you and your business as the expert, the links you leave in the author’s profile or resource box can help drive heavy traffic to your website from all over the Internet.

* Videos – free hosting sites such as YouTube and Revver not only let your searchers meet you face to face, leaving a link to your website in the profiles and even in the video itself as a watermark can help send valuable prospects your way.

* Leaving your URL in the comments boxes of other peoples blogs, social networking profiles and forums will let people easily click on your site to see what your business is all about.

* Discussion boards – There are hundreds of discussion boards on every subject under the sun all over the Internet. This is a great place not only to leave a link to your site, but also engage other readers and ask or answer questions about a subject that makes you the expert!

* Traffic exchanges – an exchange is a service that lets you click on a certain number of URLs in exchange for others clicking on yours. You can earn credits just by clicking on sites and trade them in for free ad space.

* Free classifieds – search for these free classifieds and you’ll find amazingly that there are quite a few you can utilize. A site like Craigslist is an example.

In the old days of the Internet, you had to rely on getting good search positioning to get any traffic at all. But using these short cuts to driving traffic to your site will accelerate visits and make big potential money.

Categories : search engines
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Nov
08

Youtube – Use Channels to Get Viewers

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If you have an account (and everybody should, it’s free) on Youtube, you’ve probably watch a video or 2…hundred. Have you ever noticed that some videos are on the standard white Youtube background and some videos are on a nice looking, color coordinated background? The color coordinated pages are Youtube channels. Channels are pages that users have created. They can contain any video the user chooses, along with color and background. Other viewers that like the videos you have on your channel can subscribe. If they subscribe, they will get notices of other videos you put online. This keeps people coming back to your channel, thereby increasing the views. The nice thing about channels is that you can use it to your advantage. You can create your own custom background that contains any type of information you want. This is a great way to advertise other sites, products, or services and most importantly, viewers don’t see this on a regular Youtube page; only on your channel. So, you really need to be getting people to subscribe to your Youtube channel. If you would like to know MORE ways to use your channel or to get video marketing training, check out the Internet Marketing Training Center of Virginia Beach.

Categories : video marketing
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One way to increase your rankings in Google is to use short videos on your website. You may be surprised to discover that you can create short videos even if you don’t have a video camera. Using Camtasia, a screen capture video capture software, you can record anything you can put on your screen and can narrate over top of it from a microphone or from your speakers.

After you capture your presentation, you can revise it by cutting and/or pasting in various segments. In addition, you can overlay your voice, as well as sound effects or music, onto the presentation. Camtasia allows you to record audio while screen-capturing a demonstration so you can narrate the presentation while it is in progress. However, many presenters prefer to wait until they have completed the screen capture, and then record the voice-over from a script as they play back the screen capture.

Camtasia also allows the video stream to be exported to common video formats such as MPEG-2 or MPEG-4 which can be read by most computers, even if the Camtasia software is not installed.

To see the Camtasia video demonstration below, go to http://www.HowToUseAShoppingCart.com

This Camtasia video tells how Tom Antion has made over $750,000 just referring a product.

Categories : video marketing
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Oct
02

Video Marketing – What is it?

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Video marketing consists of posting your videos to sites so people can watch and comment on them. Sites like Facebook, Youtube, Metacafe, Myspace, and many others accept videos. Videos get people to comment and share with their friends, just like they do with comments to posts. All of this sharing and commenting can build connections that in turn will get you customers. Video is a powerhouse when it comes to media marketing.

It contains all the other elements listed above: text, audio, images, and graphics. That makes it very powerful. Also, a lot of people don’t have the skills to create video on their own. This means that there aren’t as many videos on a subject compared to an article on the same subject.

That gives video more value. However, videos are harder to make search engine friendly. Articles are still the easiest for Google to find. But there’s good indication that video may or may not over take articles in the eyes of Google and other search engines in the near future, so getting on the video bandwagon now could be a huge benefit to your career.

With a little training, you could increase your value to a company and increase what you earn. It’s time you took your career to the next level of professionalism. If you are ready to do that, here is the place to start.

Categories : video marketing
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Local search has taken the search engines by storm. A huge amount of small businesses including pizza shops, dentists, nightclubs, dry cleaners and car dealerships are now using local search to create a presence on the web. This has taken the place of the Yellow Pages and for good reason. Local search gives you all the tools you need to make a decision about where to purchase, how to get there and even links to the establishment’s website.

Look at the power local search provides you, the customer:

  • Interactive maps and directions from your home.
  • Streetview – see the neighborhood your about to travel to.
  • Reviews of the business.
  • Links to menus, printable coupons and social networking.
  • Get the search results right on your phone.
  • And much more….

As small business grows it’s reach on the web, they will need people who know how to submit and manage their listings. The information has to be updated and fresh for customers to find them. These search engine techniques are not just for large companies anymore. Not having a updated presence on the web can mean lost business. Where will they find the right people to help them manage these tasks?

The Internet Marketing Training Center will help teach the skills that today’s savvy marketers will need to help small business stay ahead. This kind of technology will increase the demand for jobs in Internet marketing management. This is a whole new world opening up right in front of your eyes… are you ready to take it on?

Categories : search engines
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