Archive for website
Let’s dive into a little “theory” today.
I’m not talking about websites that sell. There are whole courses on that. I’m talking about the basic concepts you need on a website so that people aren’t going to think you’re a fly-by-night crook.
“Let’s See Some ID please…..”
I’m talking branding. When you do business with people, you don’t want to do business from the shadows, or from behind a mask, so put your “business face” forward. If you aren’t in the market for a logo, you should at the very least get a designed header on your website. This will be the main graphic at the top of each page as people navigate through your pages. Why? Well, first of all, it let’s them know “who” you are or what you are selling—or talking about. And having a header across all your pages allows them to be grouped together and identified as being together. This is important if you use a shopping cart “service”. A shopping cart that is “linked” to your pages but actually secured on a different site. (Kickstartcart.com, oneshoppingcart.com) You can customize these pages so that they have a similar look at feel—you don’t want anyone to bolt because the look of the site suddenly changed. They might feel like they have left your site, or something fishy happened. We definitely don’t want to scare off a sale.
“Can You Tell Me How to Get…….”
Navigation. People will be literally LOST on your website without an easily identifiable navigation area. Try not to re-invent the wheel here. A basic text menu is great for getting people around. Try to stick to one or two words. If you are trying to get a “phrase” up in the navigation menu, you really need to rethink what you are trying to do with the page. And make sure people can find the important stuff if it’s not ALL up in the navigation bar. It has become customary to find vital information down at the bottom of the site. Typically, on each page. Sometimes this is the main navigation bar with some additional navigation to disclaimer information, privacy policies, contact information, refund info, etc. We as a culture have grown to expect a “disclaim” near the bottom of the page. Think of any car ad. Furniture sales. Electronics. Special sales. All of them have it.
Your main navigation should consist of “Home”, “Contact”, “Products / Catalog”, “About”. This is really where you get to structure the site. Freebies? You want them at least near the navigation if not IN the navigation. (And it should stand apart…. you want people to notice this section.) Do you have articles? Members only login? These need to be accessible in the navigation portion of your site/page.
“Headlines and Subheads”
Make sure page is “skim” friendly. If you are breaking any sort of information down, it should be structured so that people know exactly when they are hitting a new block of information. Headlines should be large blocks of information subheads should be larger than the body copy and distinctly informative, short, and to the point. They really shouldn’t break on another line. You can use subheads to break a timeline or to change topics.
“Promotion and Standout Information”
Sidebars serve several functions. One is to break the ledge of the legible copy. If the copy were too wide, it would be difficult to focus on making reading difficult. It creates a logical break and some interest in the shape of the site.
It also provides a very strong area to callout information or promote and market your information and products, or someone ELSE’S information and products—ad space. Typically, you won’t be having revenue generating space until you have a decent amount of specific traffic, then you can start to solicit advertisers. But don’t let that stop YOU from using that space. It is prime real estate. You can use it to draw attention to specific information. You can change the information PER PAGE if you want. This sidebar—near the top—has been an important position for opt-in boxes and freebies. A perfect way to capture interest and build your potential customer database.
“Keep It Simple, Keep It Clean”
These aren’t difficult ideas to put in place. They will keep your site looking clean and easy to get around. Image goes a long way in business. Think about the places you shop. They are all organized (the mall has a directory), with products neatly and visibly on shelves. Information is king, but people have to be able to find it. Now…. to tackle my desk….
Don’t know how to build a website? Check out the Internet Marketing Training Center to start a career on the Internet. Build websites, market and promote products all over the Internet. Create your own products so that you can create your own income!
1.) Identify first what your business provides.
2.) Who does this business serve?
3.) What is your mission statement? Does it mention your business name, your services, your goals?
4.) Identify the words that describe your business
Then you are going to want to do your keyword search with the words you came up with. You need to choose the words that have a lot of hits. The important point in making your online business presence a success and in using keywords is that these ‘keywords’ are words that should be in the title of your domain name if at all possible, in your mission statement, in the copy of your website, in your description. By doing that The Search Engines will not have to search as hard and you could be one the first page. I hope you will find a perfect Domain Name for your business.
I’m looking forward to the school opening; it is what everyone is looking for. While we’re waiting for everything to come together which it is, very nicely. We have Marc (Video Editor) updating The Lessons w/ video and adding them to the site. Nick (Graphic Designer) is adding text to our school sites he is also working on the cover for the catalog, brochure, and the business cards.
Our writer Judy is making a different version of The Million Dollar Mouse; also she is doing guest speaker interviews with people that Tom has helped become famous with his knowledge of Internet Marketing. Colin (Social Media/Professor) is working on making the Camtasia video’s for the Internet Marketing Training Center’s Curriculum. That’s all I have for today come back for more updates. Thank you for visiting, your comments are important to us, we look forward to hearing from you.
– Corinne, Here from Inside the Internet Marketing Training Center