Mar
06

Sales Letter Headlines: Stir Your Reader’s Curiosity

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The headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline needs to be well thought out and stir the emotions of the reader so they will dive in head first. What are some important elements to look for?

Does it relate to them?   – TO PEOPLE WHO WANT TO WRITE — BUT CAN’T GET STARTED

Do they imagine it could be them? THOUSANDS HAVE THIS PRICELESS GIFT — BUT NEVER DISCOVER IT!

Does it create a fear? LAST FRIDAY…WAS I SCARED!—MY BOSS ALMOST FIRED ME!

Does it create a sense of wanting to change? OFTEN A BRIDESMAID, NEVER A BRIDE

Does it ‘personalize’ and identify with someone else? IMAGINE SOMEONE LIKE ME…HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES

These are emotional ‘triggers’ that stir curiosity in the reader and will make them want to read further. It’s important to try and put a point across without sounding to salesy. You want them to focus more on the information: What’s in it for them? What benefits will they get? Rather than making it look like something’s for sale.

Writing ads will never go away. There are even more places on the Internet to compel people to buy: squeeze pages, videos, articles, banner ads, etc… and each one has a certain element that makes it stand out to your visitor. IMTC teaches the techniques of good web copy and profit pulling content. It’s something that will make you more valuable in the workplace. Be your own attention-grabbing headline and lure employers to you!

 

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Categories : article marketing

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