Nov
11

Tracking Website Statistics

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Keeping Track of Website Statistics

Tracking Website Statistics

Tracking Website Statistics

Just like any business, one of the most important aspects of success is following the statistics. Even though there are various kinds on online businesses on the internet, the facts and figures are never one size fits all.

Obviously there are many statistics to follow; the ones that apply to your business niche and those that apply to the type of business as a whole. The truth is you need to be able to combine this data to configure an effective strategy for the success of your business.

By having a website, you must pay very close attention and keep track of the number of visitors and page views that your receiving. You may also want to create some form of an email campaign which can help you determine how your targeted visitors are responding to your emails and marketing messages.

Whenever conducting a new marketing campaign you would want to keep a watchful eye on your online statistics. Be sure to analyze the page views each page is receiving, how many times a link you created was clicked, as well as the Click Through Rate (CTR) and the percentage of conversion for each link.

Search Engine Optimization (SEO) should also be analyzed regularly for effectiveness. Be sure to keep track of your keywords that attract and drive search engine traffic, and the results they produce.

By tracking all of your statistics will give you insight of what’s working and what’s not.

To get more information visit the Internet Marketing Training Center of Virginiahttp://imtcva.org , and don’t forget to download your FREE career brochure!

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  1. Shinichi says:

    One of the toughest maknrtieg assignments is to write a maknrtieg plan that is ambitious yet still attainable. By following the guide and using the template below, anyone will be able to write a top rate maknrtieg plan. Before starting on your written plan, you should answer the following questions: 1. What is the product or service you are selling? 2. Who is your market that will buy the product or service? 3. What need does the above market have for your product or service? 4. What is the basic message that you would like to send to this market in regards to your product? 5. What is the best way of getting in contact with your projected market? (i.e.- T.V, Radio, Print, Online) After answering the above questions you will ready to start on your maknrtieg plan. When answering question five keep in mind your budget limitations as you do not want to set yourself up for committing too much money to advertising.Follow the template below using your answers to the above questions to guide you through.Executive Summary The Executive Summary can be taken straight from the business plan or it can be newly written for the maknrtieg plan. Below is a suggested list of things to be included.Description of the CompanyThe description of the company should include a brief summary of the company including when it was founded and some general details about your company. It should not be more than about 10 lines and should not go into too much detail about the companies mission or products and services as this comes later in the Executive Summary.Mission StatementThis should not be anything new and should be taken directly from the Business Plan. Most companies have mission statements from day one and this should be included on all maknrtieg plans. Products and ServicesThe information in this category could vary depending on the purpose of the plan. If this is a company wide maknrtieg plan then all products and services should be listed briefly giving a good description of what each of them can provide. If this maknrtieg plan were specific to a product, then a description in more detail would better suit the maknrtieg plan. Financial FeasibilityThis section should also come straight from the business plan and give a brief description of the financial outlook of the company and what effects may arise if the maknrtieg is not successful. You should not discuss financial plans for the maknrtieg program in this section of the document. Strategic Focus and Plan Mission/ Vision Not to be confused with the Company Mission, this statement is what you would like to get out of the maknrtieg plan. If this is a maknrtieg plan for a single product, then this statement should state what your company expects out of the product and they plan to achieve this. Objectives The objectives of the maknrtieg for the particular product, service or company should be outlined in this section. If one of the objectives is to make 50,000 people aware of your new product then this is something that should be included in your objectives. You can also include company objectives in this section if they are directly affected by your maknrtieg. For instance, if your goal is to make one million dollars in sales the first year, then this is an objective that comes in direct contact with the maknrtieg program. Competitive Environment Here is where you need to outline the competitive environment of your market. This would include any competitors whether they are in direct or indirect competition. Situation Analysis There are two effective maknrtieg tools that can be used in a situation analysis purpose. The SWOT analysis and the BCG Dot Matrix. (Please refer to article on Effective maknrtieg tools for beginners if you are unsure about these two tools). For an in-depth analysis include both the SWOT Analysis and the BCG Dot Matrix in the Situation analysis. These diagrams can compare your products to your competitors and help you to determine the best approach for winning your section of the market. Competitive Analysis This section differs from the competitive environment as it describes more in-depth how you plan to effectively market against the competition. This section should outline direct competition’s weaknesses and how you plan to capitalize on these weaknesses to grab the market share..Market Product Focus Marketing Objectives These objectives can work in two different ways depending on what type of maknrtieg plan you are writing. If you are writing a company wide maknrtieg plan, then this section would outline all of the objectives you wish to attain through your maknrtieg program. They should be listed in a number format along with a detailed description of how you wish to accomplish these objectives. If the plan were being created on an individual product/service basis then the maknrtieg objectives would be what the company expects to gain from this product/service. Once again, objectives should be listed in a number format with a detailed description of how this products/services maknrtieg will tie in with the maknrtieg of the program and how this will be accomplished. Target Markets This section will define in detail the market in which you will be maknrtieg your product. It should be described in detail, and should outline how you come to the conclusion that this is the right market for your product/service. You should also state why this market is going to use your product and show what research has been conducted to come to this conclusion. Marketing Program Product Strategy The product strategy should give a detailed description of what your product(s) are and how they are going to benefit your company. You describe which products you think will be most popular and describe which ones you want to be the most popular (The BCG Dot Matrix is very good in helping you determine this). If you are doing an individual product maknrtieg plan, then this section would describe in detail what your product is and what strategies you have to make it beat out your competitors. Price Strategy The price strategy is where you will describe your key pricing issues. It is a good idea to state whether you are taking the high cost-low turnover method or the low cost/high turnover method. If you think your key selling point is going to be the price, then explain that here. If you are taking the low cost/high turnover approach then explain how your company will succeed with the low profit-margin on each product. Be sure to include rough estimates of profit-margins, manufacturing costs and end consumer prices. Promotion Strategy The promotion strategy is one of the most important sections of the maknrtieg plan. This is where it can make or break a maknrtieg program. This section should include advertising strategies you plan to engage in, any maknrtieg strategies for your products such as attending trade shows, conferences etc. Also you should explain what message you want to promote in all of the items mentioned above. You should send the same message through all channels of communication. Just Do It Now that you have your plan, go out and make it real. There is no use spending months in analysis paralysis trying to write a perfect plan. Rather, have a bias towards action and go get started NOW.Hope this helps.

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