Sep
30

The Concepts of Internet Marketing

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Marketing is not a new concept.  The Internet is no longer new, but it continues to evolve almost daily so that there are new opportunities and new ways for doing things.  I don’t think anyone could have predicted the rise of Facebook or Twitter, yet these are becoming business essentials.

One thing we all hate is junk mail.  We we started getting junk email someone, somewhere, (sadly, it wasn’t me) coined the term “spam” and now we can use it for quite a few things.  Basically, spam is unsolicited marketing. With the advent of social media like Facebook and Twitter, we can now “opt-in” or “subscribe” to the information we want.  We DO want to here about specials deals from our favorite stores.  We do want to hear what our favorite celebrities are doing without having to go buy a gossip rag—as well as getting the low down straight from the horses mouth.  We want to hear about when our favorite movies, video games, tech gadgets come out.  We want to be connected!  We just want to control that.

So, this is all great if you are a giant company.  You aren’t really marketing or promoting, your just kind of expanding your presence. What if you are the little guy?  The little business?  The entrepreneur? That’s where the marketing comes in.

You have to get out there and get in front of the traffic.  There are all sort of avenues for that on the Internet.  Not all of them may apply to your business.  Some will, and some will need to be tied into other more traditional forms of promotion.

For instance, our children are growing up with the Internet as entertainment.  There are all sorts of games, all sorts of forums, all sorts of ways to entertain themselves.  If they aren’t creating themselves, they can FIND people out there creating.  There are kids on YouTube, making a fortune being stupid.  There are adults making a fortune on the YouTube being ridiculous.  Unfortunately, “ridiculous” is often funny and if you can draw people in (we’re taking about word-or-mouth campaigns that takeoff) and when the people show up, businesses want to pay to sell them something.  If you have the attention of the public, there are businesses that want to stand right next to you and bask in the glow—showing off their latest product of course.

That’s what you want to do.  You want to get in front of the people show off what you have.  That’s what we teach over the Internet Marketing Training Center. We teach the concepts of marketing on the Internet and how best to apply those concepts.

Don’t believe me?  Check out some of the people who are getting rich off of applying the principals of Internet Marketing.

Ilya Pozin : Made his first million by the time he was 25.

Gloria Starr: Travels the World as an Image Consultant.  Grew her business on the Internet.

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Categories : web design

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