What is Link Building

Link Building

Link Building is the process of building incoming links to your website from external web pages on the internet. In other words your looking to point to your website, by way of links, from other existing website on the internet. The reason for doing so is simple, search engines in a sense tallies up these links as substantial “votes” for your website. The more “votes” your website receives from external sites, the higher you website moves up in search positioning. This is by far the most critical part in your SEO strategies when trying to reach the first page of the search engines.

Link Building Using Anchor Text

Getting a back link is just part of the equation of getting good“link juice” from external sources. The most powerful back link you can obtain is called an “anchor text”, not just your website address. An anchor text is actually targeting keywords pertaining to your websites content. For example, if you have a website about dog products and your promoting blue dog collars as one of your items for sale, you would use “blue dog collars” as your anchor text. But be aware that you should use alternative anchor text so that your links seem natural. For example, you may want to use “dog collars”, or maybe, “dog collars in blue” to change your anchor text pattern. To take it a step further you may also want to use “click here”, or “visit site” which is very common and natural to the search engines although they're not keyword driven.

Where to Get Back Links For Link Building

There are literally millions of web pages on the Internet you can get link juice from. Here we will talk about a few good sources to help you get started.

1. Web 2.0 Sites – there are many web 2.0 sites on the internet that can benefit your business online when it comes to back links. The most popular ones are always a good source because they are ranked high in the search engines, have good page rank, and are visited by the search engines many times daily. Just to name a few you have WordPress, Blogger, Hubpages, and Squidoo amongst a list too long to mention. Websites like these receive lots of search engine “love”, which can help your site to receive not only good back links, but traffic as well.
2. Article Directories – very popular and widely used by readers and authors alike. These sites enable you to create articles regarding your product or services, and in turn you can add links pointing to your website. Ezine Articles, Article Dashboard and Article City are among many.
3. Social Networks – many social networks allow you to leave links such as Twitter and Facebook. Such popular websites can also draw attention of other users who may also link to your website.
4. Social Bookmarking – using bookmarking services for links is another good avenue to help build back links to your website. Although they're found to be, not as strong as they once were, it's still good practice and can help your website with traffic as well. Digg, Reddit and Delicious and just three among many.
5. Press Releases – not only are press releases great for back links, they are also excellent for generating traffic to your website. There a many press release website on the Internet and many of them are free to submit your content. To name a few you have, PRWeb, NPR.org and PRLog.

Creating back links is an ongoing chore if you want to position yourself in the search engines. You should write good content, create keyword rich anchor text, and only submit to websites that are relevant to your websites content.

Internet Marketing Training Center of Virginia

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