Mar
15

List Building – Pop Up Box Techniques

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Pop Up Boxes

These can be used to encourage visitors to sign up for your newsletter. Some people get annoyed at pop up boxes, but if used judiciously, they can be an effective way to increase your number of subscribers. Do you know why every major company and smart small company continue to use pop up boxes? Because they work.

The reason most people get annoyed with pop up boxes is that the pop up box keeps coming back and hitting them in the face. This would annoy anyone, but especially busy and savvy Internet surfers. To take advantage of pop up boxes and minimize the annoyance factor you can make the pop up box only show when someone visits for the first time. After that, it recognizes the visitor and does not display.

This method has its pros and cons too. Some people will object to the placing of a “cookie” on their computer (file used to recognize them when they return), or they have their browser set so it doesn’t allow cookies which will render your one time pop up box idea useless.

Unblockable Pop Up Boxes

New technology allows one type of pop up box that can’t be blocked by conventional pop up blockers and another type that gets blocked some of the time, but not all of the time. You can use both types.

The first is called a “Hover Ad”. This is a box that uses “dynamic HTML scripting language. This language makes a box appear on a page, but the box isn’t really a separate page. It is an appendage to the page it’s on so conventional pop up blockers don’t recognize it as a pop up box.

Hover ads can be quite interesting. Some of them can be programmed to drop in from the top of your web page and bounce several times. It really gets the attention of your visitors. In fact, it doubled the subscription rate the very same day the IMTC founder put it on one of his sites. You can see examples at: http://www.antion.com and http://www.Public-Speaking.org.

Hover ads can only be used on entry to a page. They can be delayed before they appear, but you can’t use them as an exit pop like you would use when someone leaves a page without buying. There are inexpensive generators that help you make these unblockable entry pop up boxes. Here’s a source for these kinds of pop ups:

http://www.instantpopover.com/?private-access=6112

 

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Categories : web design

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