How Internet Marketing Will Change…
ByYes, the Internet is a fairly new thing. It did not turn out to be ‘just a fad' like many predicted. But changes on the Internet happen fast, especially in how the information is delivered. How then, can you enter a career field where things change so fast one can hardly keep up?
While technology goes through a thousand phases a minute it seems, the idea of ‘marketing' – how one influences others to see value and make purchases – is based on age old theories. Presenting benefits through branding, writing to capture customer emotions and offering your services to help others become better, varies little compared to how those messages are delivered. Internet marketing is just that: marketing that efficiently marries the needs of the people with businesses who can provide the solutions.
Internet marketing covers so much more than just the Internet. It has to keep up on the cutting edge of changing technology as its core duty. With mobile apps coming into the forefront of advertising (and only who-knows-what just around the corner), Internet marketers have the task of learning how to efficiently present their message in a very fertile environment. For those who love to learn, that world is as good as it gets.
Ad copy, still a dynamic and important part of the Internet, has survived 200+ years of changing technology. From the printing press to the iPhone, how you reach the psyche of a brand new generation of buyers has changed little at its core, but has grown beyond anyone's wildest dreams. So much about the Internet still rings of traditional methods. If anything, the web has become a more personal space, making real connections via an all electronic world. The challenge to take that further will drive a new frontier of young people truly making a difference in a rewarding atmosphere of constant change. Could you be one of those people?
