Implementing a “Points” System for your Database


Many businesses and marketers have a hard time connecting with their database of prospects and customers. Low email open rates and low attendance to teleclasses and webinars have online business people scratching their heads as to how to increase involvement with their list.

A ‘points' system could be the answer you're looking for. Whether it's simply opening up an email and clicking on a link, or being re-directed to a page during a live webinar, a points system can reward customer behavior with an ever-growing bounty of points that the customer can redeem for free services.

Maybe 1000 points could be redeemed for a photoshopped website banner or an ebook cover. Maybe 5000 points could be redeemed for a video editing job or 30 minute consultation. The only way the customer can collect points is for a specific action taken via a webpage or social media  conversion.

Using a program such as ContestBurner, posting a tweet or Facebook comment, uploading a video to Youtube or publishing an article about your business can reward the visitor with points that they can redeem for services. Everything the visitor does to earn the points can help promote your business. To have access to the information, the visitor would have to open an email or attend a live webinar, both increasing your brand awareness to your list.

What other ideas can you think of that would increase participation in your online activities?

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Categories : e-commerce

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