Introduction To Pay Per Click Advertising


Pay Per Click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Google's pay per click program is called Adwords. Other PPC options are Yahoo Search Advertising, Amazon Product Ads, and Microsoft Ad Center. Facebook even has an option for ads.

This means that if you run a business and want to advertise your product, you can pay the search engines to place ads on the search engine results page (SERP). The search engine results page (SERP) is the page that comes up whenever somebody types in a word (or phrase) on a subject they are interested in.  

The SERP will show normal results (organic) in the middle of the page. The Pay Per Click ads will appear on the right. The more money a company or business is willing to pay per each click, the closer to the top of the page the ads are placed.

This is the main focus of businesses involved in online advertising.

How can your expertise in pay per click strengthen your career? 




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