What is Social Bookmarking and How Can it Help Your Business?


Social bookmarking is the practice of saving bookmarks to a public Web site and “tagging” them with keywords. Bookmarking, on the other hand, is the practice of saving the address of a Web site you wish to visit in the future on your computer. To create a collection of social bookmarks, you register with a social bookmarking site, which lets you store bookmarks, add tags of your choice, and designate individual bookmarks as public or private. Visitors to social bookmarking sites can search for resources by keyword, person, or popularity and see the public bookmarks, tags, and classifications that registered users have created and saved.

The most popular social bookmarking sites are Digg, Reddit, StumbleUpon and Delicious. They are all free to join and can create powerful backlinks to your own sites as well as sharing your resources with millions of other people.

Activities like social bookmarking give users the opportunity to express differing perspectives on information and resources through informal organizational structures. This process allows like-minded individuals to find one another and create new communities of users that continue to influence the ongoing evolution of folksonomies and common tags for resources.

If you are looking for information about sailing, for example, you might find that other users saw a connection between sailing and boat repair, taking you in new andvaluable directions.

These kinds of tools also encourage users to keep coming back because the collections of resources are constantly changing. This fresh and constantly updated content is good for search engine results as well.

People search for information every second – information that involves what you are writing or teaching about. Social bookmarking gives you yet another connection to potential customers and media through increased search results and networking opportunities.


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