Search Engine Optimization (SEO) consists of using keywords to show Google you are a worthy site when it comes to whatever subject your content is about. The goal with SEO is that you are trying to get people to find your site. In order to do this, they need to be able find your site when they search Google. As you probably know, most people that search on Google, usually click the first couple of links when their search results show up. SEO helps you move your site to the first page and closer to the top of the list, thereby getting more clicks and customers.
And that’s about it. Of course, there are a lot of different ways to optimize your site. Some are easy to do, some are a little trickier. The instructors at the school know all of these techniques and can help you optimize your site.