Category Archives: social networking

IMTC – Creating Product Launch Excitement With Facebook

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Facebook is a great way to promote specials and promotions for small businesses on the web. Using the power of the friends that you have spent time collecting and nurturing, businesses can get a interactive kick from comments, testimonials and post sharing with the ease that Facebook provides. In conjunction with Twitter and Youtube, businesses can plan out a promotional strategy that could put their offerings in front of the eyes of thousands of people.

A couple of weeks before any type of special promotion, the business will want to create small video productions that can be uploaded and shared on social media sites. Videos that are no longer than 2 – 3 minutes in length showing customers giving testimonials, using the products, having fun at past events… anything that creates fun and excitement. No matter what kind of business you have, there are ways to create an informative or commercial aspect to the video production.

These videos can be uploaded to Youtube and Facebook on the day before the big promotion and shared with your friends on their home news feeds. Contact your friends and followers a couple of days beforehand to solicit their comments on your wall in exchange for a special coupon or giveaway just for them. Every video you upload to Facebook or Youtube notifies all of your friends and subscribers to invite them to watch. Each of your friends that makes a comment on your Facebook Wall stating how much they like your business creates a notification to all of their friends. You have now started a domino effect that could put the promo video before the eyes of hundreds of thousands of people.

Your account administrator can leave “thank you” comments in response that will create a sense of interactivity and a personal touch. This kind of buzz is a powerful branding tool that keeps your logos and products on the top of your friends minds and makes them feel as if you care and are taking the time to connect with them.

Facebook's “Events” tool gives you the ability to invite your friends to a special event that involves a specific date and time such as a store opening or a three day only sale. The RSVP feature in the Event tool lets staff keep track of how many people may show up or just to see how effective the promotion is going. And of course, the Facebook email system can notify all of your friends about special events and promotions that can lead them to websites where menus, additional testimonials, driving directions and printable coupons are there for the taking. The videos you can upload to Facebook will create a visual powerhouse of excitement and education that gives your social media followers something to always look forward to from your business.

Learn what it takes to have a career using Facebook!

Successful Internet Marketing – Facebook Fan Page Secrets

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Everyone is familiar with Facebook and it's business pages.We are going “like crazy” for a few years now to benefit from freebies, information and networking opportunities. Making a Facebook fan or business page is not that hard. But getting people to “like” the page can be a challenge. And then what do you do with your fans once you have them?

Creating a custom page with places to get things for free just by signing up really helps. You can make custom tabs for your business page with the FBML applications, where you can publish an opt-in box, sell items or put sales letters, videos and more that reward visitors for liking the page or just simply networking.

Once you have a number of fans,interact with them regularly by sharing valuable resources with them, asking them for their advice and including them in creative contests or giveaways. Here is a small checklist of “Do's” to take advantage of your page:

  • Visit the profile of each new fan and welcome them personally.
  • Offer an additional freebie to an ebook, mp3 or newsletter in that personal welcome message.
  • Make sure your fans get first dibs on deals, specials and pre-launch sales.
  • Feature their testimonials, suggestions and input squarely on your page.
  • Encourage them to advertise their products and services on your page.
  • Always address them in a personal fashion, not just a “copy and paste” mentality.

These simple secrets to interacting with your business page fans will make your page stand out from the rest, make your fans feel special and important and keep them coming back again and again. Learn why keeping fans coming back will make your business money…

Social Networking – Buttons To Make Marketing Easier

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What kind of buttons? These are the buttons you see all the time on people's websites saying “Digg This”, “Follow me on Twitter” and “Join Me On Facebook.”

Where do people get these buttons? How can they help your online business?

On most social networks, social bookmarking sites and microblogging sites like Twitter, you can find a link that will say “Tools and widgets.” On these pages the website provides the codes that you simply copy and paste into your website or blog. They will give you a number of options on what kind of graphics or button styles to choose from. These are direct links to your particular accounts that your friends and followers can visit in one click.

A widget is even better. It will show your tweets, facebook friends and updates and even your published articles on Ezinearticles.com in real time. As your social sites are updated, they refresh automatically. And they are not complicated to install. It is simply a code to copy and paste that the site provides for you.

If you want to get really fancy, you can create a graphic in Photoshop with your company logo, and just embed a link to your profile in the image. This is a lot easier than it sounds and helps with branding, especially with Facebook Fan Pages.

How can this help your business? Easy.

These widgets and buttons help drive traffic to your accounts. Your visitors can stay updated on all of your tweets, articles and videos in one glance. The Digg.com button helps you get valuable “diggs” on submitted websites. Your friends may not even be aware that you have an account at a particular service and now they can network with you further by clicking straight out to your profile and becoming friends. You can build up Twitter followers with your “follow me” button without having to search and follow other people first. These buttons are meant to make your social networking easier. Time is valuable. Use these fun applications to network with others without being online all the time.

Click on these to see how they work!