Content Marketing: Pinterest And Infographics


Pinterest broke unique visit records last month with their fun and interactive image sharing site. Pinterest lets you “pin” photos and videos that you discover on the web to your virtual “board” so the rest of the world can see them. Other users can comment and share the images that you post and you can do the same for them. When you click on the image or video itself, it takes you directly to the website where the user found it. This is a great way to drive traffic to a website in a fun and unpresumptuous way.

Some photos seem to be more popular than others for sharing. On Pinterest, pictures of food and jewelry are the hottest shares, and people click on the photos to get the recipe or craft ideas. For the most part, these foodie blogs and Etsy stores are getting their fair share of business using Pinterest. While most marketers are still trying to figure out how to get traffic from Pinterest with information products, the idea of the “infographic” has caught on.

An infographic is a fun, clever and informative image with all sorts of facts and figures about a particular topic. It's far more engaging than just another written article, not because it has any more content than an article, but simply because it's different and easily shareable. With content marketing and syndication, easily shareable content is more important than the¬†details. If it's not shareable, the ‘syndication' part is stifled, leaving the content lonely on your website unread.

I've included a snapshot of an infographic here on this post. Obviously it's a lot larger than this, but you get the idea. You can create these in photoshop for your own business and post them on your blog and website, then share them on popular sites like Pinterest.


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Categories : search engines

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