For Internet Marketers, a First-Rate Electronic Shopping Cart Is a Must

What comes to mind when you think of becoming an Internet marketer? Making lots of money? Selling your own products? Distributing your e-zine to thousands of subscribers? For each of these activities, a first-rate electronic shopping cart is a must and choosing one that makes it easy for your customer to do business with you is imperative.

What should you look for when choosing a shopping cart?
Think about what you want it to do. Here are some questions to get you started.

• Will it calculate tax and shipping costs?
• Can it handle both physical products and downloadable products?
• Will it alert you when your product inventory is getting low?
• Will it suggest related products to the shopper based on what they have already bought?

There is much more to evaluate when deciding which shopping cart to use. The subject of shopping carts  is covered in detail in IMTC's Internet Marketing 101 & 101-OL courses. To learn more, see http://imtcva.org/program/curriculum/

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