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Sales Letter Headlines: Stir Your Reader’s Curiosity
Posted by: | CommentsThe headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline needs to be well thought out and stir the emotions of the reader so they will dive in head first. What are some important elements to look for?
Does it relate to them? - TO PEOPLE WHO WANT TO WRITE — BUT CAN’T GET STARTED
Do they imagine it could be them? – THOUSANDS HAVE THIS PRICELESS GIFT — BUT NEVER DISCOVER IT!
Does it create a fear? – LAST FRIDAY…WAS I SCARED!—MY BOSS ALMOST FIRED ME!
Does it create a sense of wanting to change? – OFTEN A BRIDESMAID, NEVER A BRIDE
Does it ‘personalize’ and identify with someone else? – IMAGINE SOMEONE LIKE ME…HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES
These are emotional ‘triggers’ that stir curiosity in the reader and will make them want to read further. It’s important to try and put a point across without sounding to salesy. You want them to focus more on the information: What’s in it for them? What benefits will they get? Rather than making it look like something’s for sale.
Writing ads will never go away. There are even more places on the Internet to compel people to buy: squeeze pages, videos, articles, banner ads, etc… and each one has a certain element that makes it stand out to your visitor. IMTC teaches the techniques of good web copy and profit pulling content. It’s something that will make you more valuable in the workplace. Be your own attention-grabbing headline and lure employers to you!
Choosing a Niche Market Wisely
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Choosing a Niche Market
Choosing a niche market can be rather challenging for new Internet marketers. One of the biggest and worst mistakes anyone can possibly make is picking a niche without data to support potential profitability, then spending weeks or months building up their websites content hoping the traffic will follow. Sorry, but it doesn’t work that way.
Before you put any eggs into your online marketing basket you need to make sure you have all your ducks in a row first; before proceeding with your website building phase. Here’s a few things to keep in mind whenever selecting a niche market for your Internet marketing business.
Niche Potential Profitability
You should always choose a niche that has a large enough audience that are ready and willing to purchase products or services in that specific niche. Yet, you also want to make certain that the competition level isn’t overly saturated, which makes it extremely difficult to make money. Having some competition in your niche is a good indicator of profitability, and by performing the proper keyword research can help you match those profitable keywords and phrases to highly sort after products or services.
Finding Niches of Interest
Although there’s nothing wrong with finding profitable niches in markets that don’t really interest you, you should consider markets that you enjoy, or have an extreme interest in. The reason for this is simple; people tend to have more longevity when doing something they really enjoy versus something they have little interest in. So to stay focused and motivated you should choose a niche that you absolutely enjoy.
You should try to come up with at least five things you really enjoy, and begin researching these niches. More than likely you will find one that’s not only interesting to you, but profitable as well.
Niche Lifespan and Scalability
You should select a niche market that has an indefinite lifespan and the potential to grow. For instance, I would stay away from niches such as Halloween costumes simply because it’s a seasonal niche. Once Halloween ends your paychecks disappears until next season!
Whenever searching for a niche market to dive into, make certain that it has the potential to grow on a long term basis. Many niches have the potential to sustain long term growth, and have related products and services to add to your niche market.
These are a just few key things to remember when choosing profitable niche markets. To learn more about choosing niche markets come on over to The Internet Marketing Training Center of Virgina, and don’t forget to download your FREE brochure.
The Power of the Internet
Posted by: | CommentsThe Internet has grown quickly. It’s hard for most of us to imagine a world without the Internet. Christmas shopping, raising money, staying in touch.
Communication
There may be 50 Ways To Leave Your Lover, but there are thousands of ways to communicate on the Internet. We have Email and forums, which are traditionally a slower to “chat” that allows you to sent short typed messages back and forth. There are also audio “chats” through a variety of services as well as video chatting and conferencing. Games come built in with audio or text chats, you can leave comments on blogs/websites that encourage discussion. You can Tweet, you can “+1″, you can Post on Facebook, you can “share” across all sorts of platforms. There are so many ways to communicate and share information back and forth on the Internet.
Recreation
Video games and casual games have taken on in recent years on the Internet. The Internet has fallen in love with social gaming as well, playing games with friends, against friends. Several games give special in game awards for having your friends interact with you (or you with them). We spend time reading online—blogs, ebooks (and ereaders) and news have all taken their place on the Internet. We stay connect on Facebook, Google+ and an endless amount of other little “connection” sites and organizations. We’re meeting friends, we’re meeting mates, we’re staying in touch with family.
Shopping
Online retail has taken off as well. Some people do all their Christmas shopping online. Shipping no longer takes “4-6 weeks”—in some instances we can get things in 2-days without paying anything extra. You can sell your own “junk” on ebay.com or craigslist.com. You can build your own website and sell things you make yourself! You can buy things you would never be able to find in a local store.
Politics
The Internet can spread information incredibly fast. When SmartPhones became the majority of phones, people can receive information instantly. Text messages to notifications of news they find interesting to important political actions. People can organize and make their voices heard. Nothing is more indicative of this than the recent SOPA/PIPA action. Congress shelved the vote on this bill indefinitely after action was organized on the Internet and thousands of people let’s their representatives know they did not support these bills.
Another indication of how the Internet can mobilize and influence “politics” can be seen in Verizon’s attempt to charge a fee for paying your bill online. When this became news the Internet reacted and Verizon also decided against the fee.
Education
Online learning has become very popular. It allows people to learn at their own pace while still getting benefits of having a teacher available for help and guidance. Many things that are available in a traditional setting, like lectures, textbooks and teacher feedback are still available. It’s really become an amazing opportunity in some instances that afford people a change to change their lives in ways they would not have been able to otherwise.
It’s easy to see that the Internet has changed our daily lives. Why not let it continue to enrich your life by learning how to make it work for you? Check out the Internet Marketing Training Center to see how you can harness the power of the Internet and start making money.
Outsourcing Your Internet Marketing Task
Posted by: | Comments5 Quick Tips When Outsourcing Your Internet Marketing Task
Outsourcing Your Internet Marketing Task
At some point in every Internet marketers career you may have to make a decision regarding outsourcing. One of the biggest reasons for outsourcing your tasks is to give you the ability to work more efficiently, free oneself from a heavy workload, or you simply lack the expertise in some areas. Whatever the case may be, I will give you five tips to help you select the right person for the job.
First, let me point out a few tasks many Internet marketers tend to outsource frequently.
- Web Design
- Graphic Design
- Article Writing
- Link Building
- Video Editing
- Programming
Now, your probably wondering where could you find such experienced service providers without breaking the piggy bank. Well, below is a small list of well known websites that have tons of freelance service providers for all aspects of Internet marketing, at very low rates.
- Fiverr.com
- Freelancer.com
- Elance.com
- Odesk.com
- Guru.com
Tip #1 – Escrow Service
All of the above websites with the exception of Fiverr.com, offers an escrow service to safeguard your funds until the job is completed to your satisfaction. In case an individual you outsourced the work to fails to meet you job description you have the right to withhold the funds until the service provider makes any corrections. This is extremely important, especially when you hire someone that’s hundreds or even thousands of miles away.
Tip #2 – Post Detailed Job Descriptions
When ever you post jobs to any freelance website make certain to explain in FULL details about the assignment. By doing so, puts you and the provider on the exact same page leaving less room for errors . If you fail to cover all details you risk wasting your time and money.
Tip #3 – Check Providers Feedback
It’s good practice to check each and every providers feedback before assigning your jobs. Make sure to choose only providers with positive ratings on past projects with an excellent completion rate.
Tip #4 – Providers Job History
It’s very important that the provider you hire for a job has experience in your particular job description. For example, if you looking for a content writer you need to check his or her feedback for past content writing assignments. This will tell if they’re experienced and cut out for job.
Tip #5 – Handling Large Projects
If you plan to assign large projects that extends over a period of weeks or months it’s likely that you’ll have to release some funds from escrow. By setting your milestones, your funds will be released in increments as each phase of your project is completed.
By using the tips above will help minimize your assignments turn around times, and avoid disagreements with service providers with regards to your projects.
To learn more about outsourcing visit The Internet Marketing Training Center of Virgina, and don’t forget to download your FREE brochure.
The Strategy Of Article Marketing is Changing
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Earlier this year, one the largest and most popular article directories, Ezinearticles.com, took a hit from Google. Ezine enjoyed a positive relationship with Google for years, rewarded with good search placement for its authors. After some time however, far too many articles slipped through the cracks that were low-content or led to low-content websites. Google made a change to its algorithm that ‘slapped’ content farms, or plainly said, reduced search rank for sites that published articles not based on quality content, but written to just to get the backlinks that Ezine provided. A review of the articles in the Ezine database revealed that nearly 30% were quickly written, low-content drivel published en masse for linking strategies. This caused Ezine to lose 71% of its search power for hundreds of keyword phrases.
This shouldn’t be a concern for anyone, however. Content creation is still the key ingredient for getting high search engine placement. It works well with articles published on your website, or ones published on other major websites. To have a guest article, blog post or editorial published on a website with heavy traffic and high page rank could be one of the most powerful promotional linking strategies you can do for yourself. Google still searches out quality content to deliver to its customers. Whether it’s a post, article, video or podcast, if you are writing for your customers and not solely for the search engines, your content will work wonders for you.
Smart marketers never published articles on Ezine just for the backlinks anyway. They did it to promote themselves, build their status in their industry, make themselves the experts and have people click on the links to drive traffic to their websites. Article directories are still a great place for all of this to happen. Ezine may attach ‘no-follow’ tags to the links in their articles to amend the situation and get back into the good graces of Google. This is actually a good idea: writers who published crud just to get the backlinks will now have no incentive to abuse the system, and it will leave serious writers to benefit from the traffic.
Content is King on the Internet. It’s the only way you can advertise and promote your business properly to your target market. Learn the correct ways to promote yourself online.
7 Quick Tips For Choosing the Right Web Hosting Company
Posted by: | CommentsChoosing the Right Web Hosting Company
7 Quick Tips For Choosing the Right Web Hosting Company
Choosing the perfect website hosting service can be a bit overwhelming for many new website owners, especially nowadays because there are literally hundreds of web hosting companies offering many different hosting packages. Below I will point out some of the must have features of a good hosting plan you should look for before signing up for any hosting service.
Web Hosting Cost
Whether you plan to build just one website or many the hosting cost should fall somewhere between $5 – $12 per month. Typically you can save more money if you select to pay the full year in advance. To receive additional discounts you may also have the option to prepay for the service for two or more years. The longer the hosting service duration, the lower the overall monthly cost.
Web Hosting Control Panel (cPanel)
Most popular web hosting providers include cPanel as their web hosting control panel. cPanel helps users to manage their domains through an online interface. It gives users the ability to configure and manage their websites, set up multiple email accounts, create and edit databases, set up and manage sub-domain names, ftp access and more. cPanel normally comes with a commercial script library called Fantastico. With Fantastico you have access to numerous scripts for installation such as WordPress, support desk, forums and shopping carts to name a few. Cpanel is also the most popular and widely used control panel throughout the hosting industry.
Ability to Host Multiple Domains
If you plan on hosting more than one domain name on your account then you must make certain that the hosting company allows multiple domain hosting. Most popular hosting providers offer unlimited domain hosting which allows you to host as many websites as you like with just one hosting account.
Monthly Bandwidth
Your monthly bandwidth is added up each time a visitor accesses data from your website. Being that bandwidth is the biggest culprit of hosting costs, you want to check the limits placed on each hosting plan to see if it fits your websites criteria. Many hosting companies offer unlimited bandwidth with some of their plans.
Disk Space
In order to store your website files such as pages, graphics and videos you must make certain to obtain adequate disk space for your hosting service. These days you can find numerous hosting companies offering unlimited disk space at reasonable costs.
Hosting Service Reliability
There are many hosting companies that guarantee 99-100% up-time. What this basically means is your website is guaranteed to be live at all times with no interruptions. Typically hosting companies that boast this guarantee normally have backup servers in case of technical issues.
Customer Support
If you should run into any technical issues with your website, having access to 24 hour customer support is essential to your online business. Be sure to choose a hosting provider that offers 24 hour tech support by phone or live chat.
These are a few important features you should look for when purchasing your hosting service.
To get more tips about web host selection, and other valuable online marketing techniques, please visit the Internet Marketing Training Center of Virginia – http://imtcva.org , and remember to download your FREE online career brochure!
The Importance of Being Updated
Posted by: | CommentsSoftware technologies are moving fast these days. Especially internet softwares. Browsers are updated regularly, as is any software that gets a ton of usage. Wordpress is one of those softwares.
Security
Microsoft has always had software that updates frequently. People find bugs or vulnerabilities and the software people jump into action to plug the hole. Wordpress is no different. It has it’s own bugs and vulnerabilities and it gets “plugged” pretty quick. This is important. Wordpress is a software that by default includes version information in output code. Code that is visible to anyone. This can be changed but by default it’s out there. For hackers, this version information is almost like putting a sign on your front door that says, “The key is under the mat, and I’m not home.”
This is why it’s important to stay on top of those updates to the operating system, browsers, and WordPress. You want to limit the opportunity for the villains to get to you.
Fixing Flaws
You also want to update to “fix” any of the broken pieces of the software. One of the biggest issues we and our students have had lately is a “feature” of WordPress can “break” videos or iframe embedded content. We had the problem locally and then began to notice that students were having the exact same problem. This was corrected in a future update.
New Features
A third reason to be consistently updating, is that certain versions will bring new or revised features. For example, when the iPhone was released it didn’t have the App Store. The only apps on the iPhone were the ones that SHIPPED from Apple. There were no Angry Birds. The iPhone was a fancy iPod, video player, email and web browsing device. It was announced January 2007, and there was no App Store until mid-2008. Through software upgrades, the original iPhone has become closer to what the later generations iPhones could do, limited only by the hardware. While the original iPhone is not on par with later iPhones, software upgrades allowed it to do a lot more things than it could do at launch.
The point here is that if you can upgrade you probably should. Some software technologies or features may be phased out, but will probably be making the way for something more secure that works better, with additional features.
The Importance of Opt-Ins and Free Gifts
Posted by: | CommentsCreating Opt-Ins and Free Gifts
Creating Opt-Ins and Free Gifts
Giving away awesome free gifts in exchange for an email address is an effective way to increase your email list.
So why is it that no one is returning to your website, or worst, why are they opting out after they receive your free gift?
Could it be your free offer?
Below I will discuss two things to consider that will help increase your opt-in rate, and keep your subscribers.
Offer Free Gifts That Has Value!
Think about it, what good is a free gift if it has no value whatsoever?
Your free offer is basically more crucial than anything else you may have. It’s your job to AWE your subscribers with your free product or information, similar to a first impression. By presenting your visitors with free valuable offers you are actually showing them that everything you present has value, even the free stuff!
By offering free gifts that has value can also reduce your subscribers opt-out rate. Most people will remain subscribers as long as they see some value in what your offering.
Making Use Of An Autoresponder
It’s important to use an autoresponder to help manage your email list. An autoresponder will help you schedule a sequence of emails to be sent to your list automatically according to your preset schedule. I must advise NOT to use a free autoresponder due to poor quality and lack of options. Free autoresponders lacks professionalism especially if your not able to use your primary email address. Besides that, there’s absolutely no assurance that your emails will be delivered on time, if at all.
It’s been said that 95% of online businesses do NOT automate their marketing strategies. By simply using an autoresponder will increase your online sales and will make your marketing efforts a breeze to manage.
To learn more about autoresponders and the proper ways to use them, please visit the Internet Marketing Training Center of Virginia – http://imtcva.org , and remember to download your FREE career brochure!
Internet Marketing – Ingredients For Success
Posted by: | CommentsInternet Marketing – Ingredients For Success
Internet Marketing - Ingredients For Success
Becoming a full time Internet marketer is a growing trend nowadays, but too many individuals fail to implement the key ingredients that make up successful Internet marketing. Below I will point out a few important tips when beginning an online business.
- Find Yourself a Mentor – Just like any business not having the proper training in place is detrimental to its success. By finding yourself a quality Mentoring program that provides online marketing training will greatly increase your chances at running a successful Internet marketing business. Not only will a Mentor guide your business in the right direction, they will also save you from the common pitfalls that many new marketers face on a daily basis. They say learning from experience is the best teacher, but in this case learning from an experienced Internet marketer is the better teacher.
- Functional & User Friendly Website – Whether selling products or services your website must be fully functional, user friendly and easy to navigate throughout the entire site. Your website should also be attractive to the eye, drawing visitors to explore more of your content. Also, you should always have your products or sales page just a few clicks away, this makes your visitors buying decision easier and convenient, plus it improves your conversion rate.
- On-Page Optimization – Your website should consist of multiple keyword optimized pages. This is one of the most important tips when attempting to rank well in the search engines. These keyword driven optimized pages will be the gateway to your website via the major search engines. By doing thorough initial keyword analysis and applying the proper on-page optimization will result in higher visibility, and in turn will drive more traffic to your website.
- Off-Page Optimization – Off-page search engine optimization works similar to on-page optimization, but it uses other high page rank sources such as blogs and article directories to help with search engine rankings. Not only will your off-page content rank fairly well in the search engines, they will also provide you with relevant backlinks to your main website.
Here are a few off-page optimization resources:
- Web 2.0
- Blogs
- Social Media
- Article Directories
- Social Bookmarking Services
- Directory Submissions
- Press Releases
- Forums
- RSS Submissions
- Video Submissions
These are just 4 important tips out of many when beginning an Internet marketing business. If you would like to learn more regarding the proper techniques, tricks, and strategies I encourage you to visit the Internet Marketing Training Center of Virginia – http://imtcva.org , and don’t forget to download your FREE career brochure!
3 Great List Building Tips For Increased Targeted Visitors
Posted by: | Comments3 Great List Building Tips
3 List Building Tips
The key factor in online marketing is building up your list and should be the number one priority for any marketing campaign. Simply by building up a list of subscribers helps you to create a solid platform for now and into the future. Lets talk about 3 list building techniques that’s simple to setup and and proven to bring results.
Tip #1: Offer Something For Free
This may sound easy, that’s because it really is. You would want to offer something that has value to your visitors, in exchange for their email and name. The free gift can actually be anything that is downloadable as long as you have the rights to distribute it. One of the most effective ways for list building and driving traffic to your free offering is by creating a “squeeze page”. Joining in JV Giveaways is another excellent way to get your free offering out to hundreds or maybe thousands of possible prospects at no cost. You should also join several forums in your niche and make a profile signature in which you’d be able to link back to the squeeze page you created. By doing so, every time you make a contribution to a specific forum by posting a thread or comment your signature will be added, normally below your post.
Tip #2: Go Viral by Distributing eBooks
You can find an abundant amount of free content across the Internet that you can utilize for your list building campaign. Another good way to find content for your campaign is by using Private Label Rights. After you’ve gathered enough content you can now reuse the material to create your very own unique eBooks. Within your eBooks you can insert links that point back to your sales letter or squeeze page and take advantage of the viral behavior of eBooks that’s in rotation and downloaded every day throughout the Internet. In order to create an eBook you simply need to create a word doc and then save it as a pdf file. You can upload your eBooks to eBooks directories, as well as article directories on the Internet, which will be distributed through these websites to drive major free traffic to your sales letter or squeeze pages.
Tip #3: Making Use of Pop Overs & Exit Pops
By using pop overs and exit pops enables you to acquire the specifics of potential prospects who attempts to leave your website without opting in for your particular offer. Exit pops may be more preferable because they are only activated whenever someone attempts to leave the website. Many find this far less pushy and annoying. Pop overs and exit pops are scripts that enables a new window to open whenever someone that has been searching your website for a specific time frame or when they decide to leave the website all together. By using these pop scripts you should see a substantial improvement in your conversions. By using WordPress as your website platform, you should be able to find several plugins with these pop features.
To get more information visit the Internet Marketing Training Center of Virginia – http://imtcva.org , and don’t forget to download your FREE career brochure!
