Category Archives: copywriting

Good Website Copy Techniques: Creating Urgency

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The big money from what you write comes in immediately. Yes, some money will come in from people who don't respond to your offer right away, but the number of people who do that is virtually insignificant compared to the ones who respond immediately. It's your job to get them to act now! If you let them put your email aside with the best intentions of returning to it later the chances are they won't. They probably won't even remember where they put it and it's most likely they won't even remember having read your offer.

You must create urgency in their minds so that they pull out their wallet and buy it now. What are they buying?……well they're buying whatever you are pushing. You may just want them to pick up the phone and call. Or you may want them to buy something at your website. Whatever you want them to do you must get them to do it now!

URGENCY TECHNIQUES

Quantities are limited : “Our company seminars sell out fast and the space is limited.”  This tells the people that they better register now if they want get in.

You can do the same thing with consulting or just about anything that truly has a limited quantity– You can use phrases like this:

“Only three days left on my calendar.” 

“This product is discontinued and there are only 20 left.”

“I can only handle three more clients this year.”

Discounts and Penalties:  Here's an example of how you can use discounts to encourage people to sign up for your event sooner than later: 

“Register by 3/14 for the early bird price of only $295.  3/15 to 3/27 $350.00, and at the door $395.00”   i.e., you get penalized for waiting.

Deadlines:  A variation of the discount and penalty deal above is the deadline.

“This offer only good until 3/14.” 

“We will not accept any registrations after 3/14.”

Bonus:  You are rewarding the person for quick action:

“Respond by 3/14 and get two free backrubs.”

Multiple Bonuses:  “Respond by 3/14 and get three free bonuses” (list the bonuses)

 Want to know more about how to write compelling copy?

Blogging Tips – Be Yourself

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Blogging is the hottest trend to hit the Internet in years. Nearly 65% of people who read or get information online use blogs to get the information. Why? Because blogs are fun, personal and always fresh. If you look at ESPN for example, they link to many reporter blog posts that talk candidly about the week's sports news. If you visit Mashable.com to read the latest tech news, it's usually in the form of a blog post. Blogging is filled with variety and interaction. Often, the comments readers leave are more informative and entertaining than the original post itself. This only adds more fun and excitement to the post, making blogging more popular than ever.

If you are a business owner or are helping someone with their blogging duties, it can be a chore to think of something to say everyday. Here is a hint to better blogging: Be yourself and be personal. Being candid creates a rapport with your reader and makes it easier to think of things to write about. Even if no real news has come out about your industry lately, there are still opinions and thoughts to put on paper, so to speak. Whether those thoughts and opinions are your own or someone else's, it's often not too difficult to stir up the pot a little and get a conversation going. Reading an ongoing dialogue between a number of ‘experts' is what brings your readers back to the blog over and over again. Repeat visitors is what the search engines love.

I see far too many blogs that are very ‘clinical' in nature: they are just spouting boring facts or re-hashing the news of the day. That's not what people want to read. There are millions of blogs to compete with – you can't be boring and expect results. The more personalized the post and the more candid your writing becomes, the more interactive and fun the blog becomes for your readers. Fun blogs make money.

Use your blog as a daily diary.That's what they were originally intended for anyway, but it seems that most bloggers have lost their way. Learn to ‘lighten' up your writing by being yourself… and watch the results roll in!

Do you have what it takes to be a professional blogger?

Creating Your Own Product

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Creating and Marketing Your Own Digital Product

Creating Your Own Digital Products

Creating Your Own Digital Products

These days a great number of individual are getting involved in Internet marketing and creating their own products. Though Internet marketing offers the opportunity for virtually anyone to involve themselves in this explosive market, only a few individuals who are independent minded and self motivated is probably to most suited for this business. Having the ability to overcome the learning curve, as well as gaining the fundamental skills required, does discourage many people from pursing an Internet marketing career.

The Importance of Copywriting

One of the most important aspects of creating and promoting your own product involves copywriting skills. When marketing online it takes an appealing manner to promote products to make your visitors believe, want, and sense the value of what your presenting. So a good copywriter should possess a bit of flair, creativity, and comprehensive knowledge of the particular subject at hand. It's also critical to present yourself in a natural manner which can also appeal to the reader.

The significance of good writing skills isn't articulated enough as an important factor when it comes to Internet marketing. Many fail to realize that marketing is based on conveying words to promote a product or service in an entrancing manner.

Types of Digital Products

When creating a product based on your own particular knowledge, especially regarding a popular subject, can be extremely lucrative, yet produced economically. For example, an eBook can be create at low cost and constructed alluringly with little effort with just a modest amount of time engaged in the content.

Other ideas of digital products can be audio or video. Audio products are fairly easy to create by simply recording your voice and speaking about your subject matter. Although audio is a simple method of product creation, it may not be suitable for all product ideas. For instance, if your teaching how to play an instrument it's obvious you will need visuals, and that's where digital video comes in to play. In fact, you can incorporate all digital aspects into one by creating an eBook, audio and video files for your product. So before determining which digital product to create, make certain you identify the purpose of your material.

Internet Marketing Training Center of Virginia – http://imtcva.org

Internet Marketing Careers – Writing Press Releases for Companies

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Press releases are a fast and effective way to tell the world about a company's products and services. The idea of issuing a press release goes back many years – traditionally newspapers were the vehicle of choice for businesses releasing information about promotions, new hires, new locations, grand openings, employee advancement and new products. Trade magazines as well were a great place to issue important company news, and they still are. But the Internet has become the outlet of choice along with those others due to its popularity, ease of use and quickness to market.

That brings up another important technique of marketing that is relatively new: writing good copy for the web.  Online press releases are by their very nature, a different kind of promotional tool. They are dynamic, immediate and consist of many types of media and links. Unlike traditional press releases, they have images, clickable links to websites and resources, videos and widgets. This gives the reader an opportunity to be directed to a website or watch an interactive video presentation right from the press release.  

Marketers who know how to write effective copy for the web, know how to create anchor text for that copy and embed video files into the press release are already ahead of the game. These are the things that you will learn at the Internet Marketing Training Center of Virginia. There are free press release services for the web, and paid services that have a multitude of features that as an Internet marketer, you have to know about. It's trickier than it looks, but easy when you have the training. As a student of IMTC, you will have the skills to create effective press releases fast and easy, plus the mastery of many other important online techniques that employers are looking for.

Make yourself a valuable asset to the workforce with the proper training in Internet Marketing.

Copywriting and Writing For The Web

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Writing for websites, online articles and sales copy is far different than writing for magazines and newspapers.The web is a place where people surf fast for information and make decisions quicker than when they leisurely read print. Web copy is a visual medium, consisting of various colors and font sizes. The nature of computer screens and how our eyes adjust to them have dictated how we write words for websites. Over the course of the short life of the Internet, marketers, designers and writers have experimented with how to make web copy more “readable.” And what they have come up with is a science unto itself.

Along with readability, what we are also doing with web writing is trying to get readers to “click” out on links. The best web copy is usually trying to compel readers to visit another website or get them to buy something. Marketers have experimented with this as well. Web copy should be written to persuade your reader to take action through a psychological process. All of these things can be learned effectively and practiced to perfection.

Who do you trust to teach you this knowledge? The Internet Marketing Training Center has the expert staff that have been writing copy for years. Now they are bringing that knowledge to you. This is the kind of high level training that businesses are looking for or that you can use yourself to write for your own web business.