Category Archives: entrepreneurship

Internet Marketing: The Business Owner’s Secret Weapon

Posted on by

If you own your own business or if you plan to launch a new business, Internet marketing is a tool you can’t ignore. While some of you may be thinking of entering the field of Internet marketing as your primary career, entrepreneurs can also benefit from learning how to market their products online. Whether a company sells cars, manufactures computers or provides image consulting services, Internet marketing can help target customers and generate sales.

Take a look at these successful business owners who applied the Internet marketing principles and methods they learned from Tom Antion to their own unique business:

Craig Duswalt teaches people how to market themselves using the out-of-the-box techniques he learned while touring with Air Supply and Guns ‘N Roses.

Denise Wakeman, an expert in blogging, writes about blogging and teaches others to blog.

Gloria Starr has achieved worldwide recognition as an image consultant, traveling the globe and training foreign princesses and the daughters of American presidents.

Janet Hall wrote an e-book and created a professional organizer system to help people simplify their lives.

Jeff Herring specializes in article marketing and teaches Internet marketers, authors, speakers and self-employed professionals to write and market their articles.

Joan Stewart teaches people about publicity and co-authored a book, How to be a Kick-Butt Publicity Hound, with Tom.

Ilya Pozin, a 27-year old entrepreneur, owns a web design company that is recognized as one of the top 500 fastest growing companies by INC, ranking #161 with 1,732% growth rate between 2006 and 2009.

Read their success stories at http://imtcva.org/alumni/success-stories.

“Why” Internet Marketing?

Posted on by

We've explained a little bit about what Internet Marketing is—search engine optimization, list building strategies, social media, etc.—but we never talk about WHY you do it.

For a lot of people, it's “because they told me I should” or “to increase my Google Ranking”. It's important to understand why you are doing something as much as what you are doing.

Simply, we Market on the Internet so that our clients can find us.  A lot of people think that we Market so that the search engines can find the site, but that doesn't amount to a hill of beans if real people aren't finding the website and converting.

The website should be easy to use, with—now here's the important part—content that is relevant to the end-user. If you are trying to “work” the format just so that search engines “like” your site, you may end up failing the very people you are trying to reach. Information should be presented so that people can easily find information.

Let me back track for a second.  The whole point of a search engine is to find relevant information.  For instance, if you type in “Seafood Restaurants in Virginia Beach” you don't want to find results for California.  That information isn't relevant.  The same thing goes with your site.  You want it to be optimized and marketing to people who are looking specifically for what you are selling.  You want to be the authority on that subject.

And “search engine optimization” is not the only aspect of Internet Markeing.  The point of Internet Marketing is to get your product or service in front of people.  Go where the people are.  Right now that also includes YouTube, FaceBook, Twitter. This also includes forums and article directories. This also includes decent copywriting. Come check out all the wonderful tings about Internet Marketing you will learn over at the Internet Marketing Training Center.

If you take away anything, take away this: Internet Marketing is a whole system of promoting your business. Don't focus so strongly on one thing that you fail to promote in other avenues.

Nick

Internet Marketing Job Forecast: High Growth… Low Offshoring Risk

Posted on by

One of the best parts of being a writer is learning as I look for information to include in articles and marketing pieces. This week, for instance, I learned that wage-and-salary employment in Internet marketing is expected to grow 38 percent by the year 2016, compared with only 11 percent growth projected for the entire economy. In addition, Internet marketing will add more than 489,000 jobs over the decade, placing it among the 10 industries with the largest job growth.

Not only are job growth projections high, those who choose jobs in Internet marketing do not have to be in fear that their jobs will be sent overseas, according to the Bureau of Labor Statistics. While programmers and computer support specialists are at risk of offshore outsourcing, other tasks, such as integrating and designing web based marketing systems (the skills we teach at the Internet Marketing Training Center) will be insulated from the effects of offshoring.

With so much gloom and doom in the unemployment figures these days, it’s nice to know that Internet marketing offers a brighter outlook. To see if  Internet marketing is in your future, visit http://imtcva.org/