Archive for search engine optimization


Social Media Revolution – Youtube Channels

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Youtube is the fastest growing video hosting site in the world. The channels that Youtube provides its users can be a powerful marketing tool to show off your brand and help sell your products and services. Channels can easily be customized with special background images of yourself or your logos. You can use the channel to store all of your videos in one place where everyone can see them, make friends, build subscribers and collect comments.

Youtube channels provide clickable links to websites to help drive traffic to your websites from the millions of Youtube visitors each and every day. Businesses large and small are taking advantage of the power of Youtube and of online video. Some brands, such as the floundering Old Spice brand, found new life in comedy skits produced just for Youtube. The videos were so unique and funny that they went “viral,” meaning that people spread them and shared them around like wildfire, resulting in re-vitalized sales and market share for the brand.

Now as a result, many businesses are re-thinking their social networking strategies. And they are looking for people like you. People who know how to make huge strides in online marketing without costing too much. Where do you learn to be a Youtube marketing expert? Right here at the Internet Marketing Training Center. We can teach you to master your dreams….

Categories : video marketing
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“Why” Internet Marketing?

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We’ve explained a little bit about what Internet Marketing is—search engine optimization, list building strategies, social media, etc.—but we never talk about WHY you do it.

For a lot of people, it’s “because they told me I should” or “to increase my Google Ranking”. It’s important to understand why you are doing something as much as what you are doing.

Simply, we Market on the Internet so that our clients can find us.  A lot of people think that we Market so that the search engines can find the site, but that doesn’t amount to a hill of beans if real people aren’t finding the website and converting.

The website should be easy to use, with—now here’s the important part—content that is relevant to the end-user. If you are trying to “work” the format just so that search engines “like” your site, you may end up failing the very people you are trying to reach. Information should be presented so that people can easily find information.

Let me back track for a second.  The whole point of a search engine is to find relevant information.  For instance, if you type in “Seafood Restaurants in Virginia Beach” you don’t want to find results for California.  That information isn’t relevant.  The same thing goes with your site.  You want it to be optimized and marketing to people who are looking specifically for what you are selling.  You want to be the authority on that subject.

And “search engine optimization” is not the only aspect of Internet Markeing.  The point of Internet Marketing is to get your product or service in front of people.  Go where the people are.  Right now that also includes YouTube, FaceBook, Twitter. This also includes forums and article directories. This also includes decent copywriting. Come check out all the wonderful tings about Internet Marketing you will learn over at the Internet Marketing Training Center.

If you take away anything, take away this: Internet Marketing is a whole system of promoting your business. Don’t focus so strongly on one thing that you fail to promote in other avenues.


Categories : entrepreneurship
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