Buying Subscribers

WARNING: You have to be really careful with this one.

You will see ads all the time like this, “WE'LL SEND YOU EMAIL MESSAGE TO 2,000,000 OPT IN SUBSCRIBERS FOR ONLY $29.95” or “BUY 28,000,000 FRESH EMAIL ADDRESSES ON CD FOR $49.95”

Don't you dare try this!

You will get hate email and kicked off your ISP.

There are some legitimate ways to buy subscribers. This process of buying subscribers that signed up for your ezine at someone else’s website is called “co-registration.” The companies that do this will send you subscribers and you'll pay them anywhere from .10 to .35 for each subscriber.

There are various companies you can try and some may be able to send you up to several thousand subscribers per week. You have to test this idea carefully for yourself to see if the subscribers you get are worth something.

Just be careful and don't spend too much on this until you are sure that the subscribers you get eventually buy something. Also watch the subscribers very carefully at first to make sure you aren’t getting spam complaints. Some less than reputable companies aren’t too picky about how they get the subscribers they send to you. Your best subscribers will be people that signed up on their own at your website.

Your email list is where the money is. Learn to build it the right way…

You may already be swamped with email and this sounds like it's going to generate lots more. Electronic marketing will certainly generate more emails that you will turn into sales. But you don't really want to be driven crazy over this. So here's how you fix it.

One of the reasons you may be having trouble with too much email is that you are probably not using the email filters that are most likely already installed on your computer. If you have a Windows computer you already have Outlook Express installed and if you are using a version of Office you probably have the complete Outlook program.

We won't go into the “how to” details of setting up these filters because your help section of your program will do that. Search for “rules” or “organize” and read through the instructions. We just want to tell you what you can do to make your email program work for you so you don't end up in the psychiatric ward of Cyberville hospital.

Let's take junk email first.

Did you know you can set your program to recognize certain words or combinations of words so that when it sees them in an email, it automatically deletes the email before you even see it? This will save you from deleting literally thousands of pieces of email in the course of a year. Outlook starts you out with a bunch of words and symbols that it recognizes as spam or junk email. It also has an adult word file you can activate to eliminate pornography.

Now let's use the rules and organization features to put incoming email in specific folders automatically. Let's say you have an important client named John Lion. You make a folder for John and set up a rule that whenever an email comes in from John, the program automatically sends it to John's folder and the sound of a lion roars at the same time alerting you that John just sent you something.

Of course, you'll want to get to John's email immediately and see what he needs. Now let's make another rule for Jerry Jokester. Jerry sends you volumes of jokes, quips and quotes. You like Jerry so you don't want to offend him by asking to be removed from his list. It's just as simple to make Jerry a folder and make a rule so that when the program sees his name in the “from” line it sends his email directly into his folder in case he ever asks you about one of his emails. You could check the folder once in a while to see if Jerry sent you a real message OR you could use some advanced rules to separate the jokes that he sends out to everyone from personal emails he might send directly to you.

The Career of the future….

How to pick an autoresponder

• They must be automatic. The person sending an email to the autoresponder should not have to type anything specific into the subject or body of the email for it to work. Many people would misspell whatever they were supposed to type and the autoresponder would not work.
• You should be allowed an unlimited number of requests for your autoresponder.
• You should be able to make an unlimited number of changes to your return message and you should be able to do this yourself any time day or night.
• You should be able to capture the email address of the person requesting your autoresponder.

Smart Internet marketers make money coming and going . . . that is when their visitors are coming and going. Obviously when your visitor comes to your site you want them to buy. Not so obviously to the new marketer is the fact that an enormous amount of money can be had from people leaving your site if you know what to do. The beauty of many exit strategies is that the person has already decided NOT to buy and by using these techniques you get them to change their mind.

Here are some exit strategies:

Sell down technique: This technique can be used to offer a cheaper price when someone is leaving your sales page without purchasing. You can call the pop up box they get a “Pick Your Price” deal, but in actuality you can pre-select three cheaper price points for them to pick from. “Almost” everyone will pick the cheapest price, but some lovable souls choose from some of the higher priced options. The product they get is the same. This technique is best for digital download products like e-books because you don’t really have any cost of goods sold.

NOTE: You may not see the exit strategy if you have a really good series of pop up blockers. Exit pop ups are being blocked more frequently so this strategy will not work 100% of the time. It can still make lots of money, so don’t discount it’s use just because it’s not 100% anymore.

NOTE 2: Alternative software and scripts are being developed to simulate unblockable exit pop ups. Entry popups using dynamic HTML (dhtml) have been unblockable for a long time . . . exit pop ups have not. Programs like exit splash (very cool effect) http://powertips.exitsplash.hop.clickbank.net are a little bit harder than previous exit pop ups to put into play, but they can be extremely effective in catching people who are leaving your site and turning them into customers, or you also may like popover ads. It’s a little easier to implement than exit splash and gives you lots of options.

Pay Per Click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Google's pay per click program is called Adwords. Other PPC options are Yahoo Search Advertising, Amazon Product Ads, and Microsoft Ad Center. Facebook even has an option for ads.

This means that if you run a business and want to advertise your product, you can pay the search engines to place ads on the search engine results page (SERP). The search engine results page (SERP) is the page that comes up whenever somebody types in a word (or phrase) on a subject they are interested in.  

The SERP will show normal results (organic) in the middle of the page. The Pay Per Click ads will appear on the right. The more money a company or business is willing to pay per each click, the closer to the top of the page the ads are placed.

This is the main focus of businesses involved in online advertising.

How can your expertise in pay per click strengthen your career?