E-courses can make great training products. No matter what your area of expertise, you will have prospects, clients and customers that need to learn about the knowledge you have.
In every industry, there is specialized training that people will pay for. You can charge for that training up front or give it away to promote your other services. Either way, promoting your ecourse can quickly build a database list of prospects. After they have either signed up for free lessons or purchased the course from you, you can continue to market to them year after year.
You will want to promote your ecourse every way you can. Here are some examples:
– Advertising it to your current database list
– Joint venturing with another business person to promote the ecourse to their list (for a commission)
– Mention it on your blog posts
– Submit guest posts to other people's blog and mention it there
– Social networking
* Facebook – post links to the ecourse on your wall or the walls of others, mention it in comments, start a dedicated page or group about it, purchase sponsored advertising.
* Twitter – send out regular tweets with links to the ecourse, post tweets with links to videos about your ecourse, get others to reply or tweet about your ecourse for you, tweet tips and techniques about what is in the ecourse as teasers.
* Youtube – make plenty of videos about what's in the ecourse, how it can help the client make money or improve their life and even show clips of what is in the ecourse using screen capture software.
– Include the link to the ecourse in handouts, business cards and brochures.
– Mention it at promotions and events.
– Link to it from all of your other websites.
– Purchase ads in trade magazines and periodicals.
– Use pay-per-click advertising with major search engines
Ecourses are very powerful training products that people will pay good money for. They should be treated just like any product in the way that you advertise and promote.
We teach the mechanics of building, promoting and profiting from e-courses and other products. Are you ready to learn more?