Author Archives: Tom Antion

Online Marketing – Why Build a Database?

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Creating a database of potential fans is an easy way to have ready made customers for each and every book, CD, teleseminar or live event. Using an opt-in form software such as KickStartCart will give you the ability to collect names and emails in trade for something free from you such as a downloadable excerpt of your book, an MP3 of one of your teleclasses or a special report.

Each name you collect will be stored for marketing to later as the years go on. Sending your list a newsletter keeps your brand fresh in your prospects mind and gives them critical info about your business, qualifications and expertise. As your database grows, you can market all of your future products to the list. Your database is the number one key to sales. These are targeted people who already know you and are familiar with your work. A higher percentage of these people will buy from you than just random visitors to your website. That's why it is so important that when random visitors come to your website, you capture their information with a freebie.

Freebies should be digital products that are easily accessible and free for you to give away. E-books, MP3's and membership site content may have cost you your time when you were creating them, but are just files and electrons now. They have no cost of goods sold and no packing and shipping expenses. A speech from your seminar last year has now been turned into another product as an MP3 recording, ready to pass to the masses of website visitors you now have. As a part of your ever growing database, you have control over how you market and when you market your future products. Your database truly is gold….

Internet Marketing – What Makes IMTC Different?

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http://www.imtcva.org

Colin, an instructor at IMTC talks about the school. The Internet Marketing Training Center of Virginia is an Internet marketing school designed to teach you everything you would need to know about selling your products online. Not only can you sell your products and services, you can also get hired by companies looking for the same thing. Check out  http://www.imtcva.org  for more information

Internet Marketing Training Center – Blog Linking In Your Posts

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When posting to your blog, don't forget to put a clickable link towards the bottom of the post with a call to action. This call to action can be a text link saying for example:

* Change Your Life. Free Info!
* Get Your Free “Killer Website Designs” Ebook!
* Make $5000 Every Time You Speak!
* Learn The 7 Steps To Leadership Success!
* Find Love In 90 days Or Less!

or any call to action that relates to your business. The point is, your blog post is full of great content. Reward your reader with additional content such as a free white paper, report or special training that they will reward you back with by leaving their email or buying a product. You should at least get the visitors email to build your database, so that you can market to them throughout the year.

What happens if there is no call to action link? The reader may read a few of the posts, get reminded of something they read somewhere else and disappear. What about your opt-in box at the top of your blog? As they scroll down to read additional posts, that box disappears from their line of sight, and they may forget all about it. Those opt-in boxes at the top right corner of your blog are notoriously weak for sign ups. A link to a “freebie” or further training embedded in the post, while they are still engaged in the material they are reading, is far more effective.

Don't let the reader get away without giving you their email address. It takes alot of work to get them to your blog in the first place. The blog is not the “end point” of your marketing, your opt-in or sales letter is. The blog creates interest in your business or service, and quality posts can entice the reader to make a further decision or conversion. Not only that, the search engines love “anchor text” or clickable links made of keywords. Don't leave links that just have your URL or “click here.” Use a strong call to action and reward your reader with addtional quality info and they will give you something in return.

Start your life changing education right now! (See how we did that?!)

Internet Marketing Training Center – Home Based Careers

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The economy is recovering, but slowly. Many companies are looking for permanent solutions to cutting costs just to stay afloat and survive any other troubles in the future. Outsourcing is one solution that many are turning to, but the choices are limited. If companies could choose between outsourcing overseas or working with someone in their own backyard, what do you think they would prefer?  

Outsourcing labor is a great choice for today's businesses. It saves them a ton of money on equipment, electric bills, vacations and benefits. Expansion during the economic recovery time is easier when a company can add workers one at a time without a major outlay of cash to get set up.  That's where a career that can be performed at home is most valuable — to them and yourself.

Internet marketing is a growing career that's in demand more and more. As companies weigh the best possible return on their investments, web based advertising and mobile advertising rises to the top of the list. And internet marketing is one of the easiest jobs that you can perform at home.  Almost everyone has a computer and an internet connection. That's all you need to manage a company's website, social networking profiles, video marketing, blogs, articles, pay-per-click ads and much more.

Where can you learn everything you need to know about a career in internet marketing and working from home? At the Internet Marketing Training Center. Get a free career guide that will explain it all. Become the new, in-demand worker for the 21st century!

IMTC – Creating Product Launch Excitement With Facebook

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Facebook is a great way to promote specials and promotions for small businesses on the web. Using the power of the friends that you have spent time collecting and nurturing, businesses can get a interactive kick from comments, testimonials and post sharing with the ease that Facebook provides. In conjunction with Twitter and Youtube, businesses can plan out a promotional strategy that could put their offerings in front of the eyes of thousands of people.

A couple of weeks before any type of special promotion, the business will want to create small video productions that can be uploaded and shared on social media sites. Videos that are no longer than 2 – 3 minutes in length showing customers giving testimonials, using the products, having fun at past events… anything that creates fun and excitement. No matter what kind of business you have, there are ways to create an informative or commercial aspect to the video production.

These videos can be uploaded to Youtube and Facebook on the day before the big promotion and shared with your friends on their home news feeds. Contact your friends and followers a couple of days beforehand to solicit their comments on your wall in exchange for a special coupon or giveaway just for them. Every video you upload to Facebook or Youtube notifies all of your friends and subscribers to invite them to watch. Each of your friends that makes a comment on your Facebook Wall stating how much they like your business creates a notification to all of their friends. You have now started a domino effect that could put the promo video before the eyes of hundreds of thousands of people.

Your account administrator can leave “thank you” comments in response that will create a sense of interactivity and a personal touch. This kind of buzz is a powerful branding tool that keeps your logos and products on the top of your friends minds and makes them feel as if you care and are taking the time to connect with them.

Facebook's “Events” tool gives you the ability to invite your friends to a special event that involves a specific date and time such as a store opening or a three day only sale. The RSVP feature in the Event tool lets staff keep track of how many people may show up or just to see how effective the promotion is going. And of course, the Facebook email system can notify all of your friends about special events and promotions that can lead them to websites where menus, additional testimonials, driving directions and printable coupons are there for the taking. The videos you can upload to Facebook will create a visual powerhouse of excitement and education that gives your social media followers something to always look forward to from your business.

Learn what it takes to have a career using Facebook!

Database Building For Success: Why Have a “List”?

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Creating a database of potential fans is an easy way to have ready made customers for each and every book, CD, teleseminar or live event. Using an opt-in form software such as KickStartCart will give you the ability to collect names and emails in trade for something free from you such as a downloadable excerpt of your book, an MP3 of one of your teleclasses or a special report.

Each name you collect will be stored for marketing to later as the years go on. Sending your list a newsletter keeps your brand fresh in your prospects mind and gives them critical info about your business, qualifications and expertise. As your database grows, you can market all of your future products to the list. Your database is the number one key to sales. These are targeted people who already know you and are familiar with your work. A higher percentage of these people will buy from you than just random visitors to your website. That's why it is so important that when random visitors come to your website, you capture their information with a freebie.

Freebies should be digital products that are easily accessible and free for you to give away. E-books, MP3's and membership site content may have cost you your time when you were creating them, but are just files and electrons now. They have no cost of goods sold and no packing and shipping expenses. A speech from your seminar last year has now been turned into another product as an MP3 recording, ready to pass to the masses of website visitors you now have. As a part of your ever growing database, you have control over how you market and when you market your future products. Your database truly is gold….

Learn the latest techniques for a career in Internet Marketing!

Internet Marketing Training Center – Social Marketing Jobs

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As American companies look for traction in this slow-motion economic recovery, the market for marketers is back. And although these employers’ marketing needs are more diverse than ever, their marketing budgets are trim.

“So many companies are operating lean in marketing right now,” says Donna Farrugia, executive director of The Creative Group, a recruiter of interactive design and marketing professionals based in Menlo Park, California. “Professionals who have a depth and breadth to their experience — they rule right now.” Several marketing careers beckon in 2011, from social media marketing and event marketing to sports marketing jobs.

Social media is all the rage, and even if you’re seeking a traditional marketing job in a conventional industry, you’ve got to have some of the right digital stuff. “About 90 percent of marketing openings are still traditional, but the people competing for them have to understand how the emerging technologies merge with the traditional ones,” says Larry Chiagouris, a professor of marketing at Pace University in New York City.

Social Media Coordinator

“People in these marketing jobs look at Facebook and respond in the name of the company and of the brand,” Chiagouris says. But that’s just the beginning. Because this is the in-the-trenches job of the social media revolution, these go-getters are not just monitoring and measuring activity around the company brand, but also doing lots of posting themselves. They may even launch and manage social campaigns as they build bases of fans and Twitter followers. At larger companies, the social media coordinator may outsource the bulk of posting. Social media savvy, an intuitive understanding of metrics and an evangelistic attitude are the chief job requirements. Related marketing jobs: social media director, social media marketing manager.

Find out how IMTC can help you learn a skill like this!

IMTC – Increase in Online College Courses

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http://www.imtcva.org

Learn why there has been an increase in online college courses and what it means to your future. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months that can put you on the path of a new career. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for Virginia