4 Awesome Resources to Help You Market Your Online Business

Posted on November 16, 2016 by Larry

imtc-blog-1 There are many kinds of opportunities out there on the Web to advertise and market your business—you just need to know where to look. At Internet Marketing Training Center, we use several different ways to market our content to entrepreneurs, authors, personal development coaches–anyone who wants to start an online business and/or learn about Internet marketing to help them grow their brand. Here’s a list of some of the resources we use.

Meet Edgar

Meet Edgar is a social media automation app that allows you to schedule posts to be shared on social media (with support currently for Twitter; Facebook profiles and pages; and LinkedIn profiles and company pages). Edgar, allows you to store all of your updates online in a category-based library, where they remain even after they’ve been posted once. Edgar also allows you to save as many updates as you’d like.

Audiense

Audiense is a social marketing platform with rich, actionable insight and marketing tools to engage audiences based on what they say, who they are, and how they think. This allows marketers to understand their audiences in unparalleled depth, identify strategic market opportunities and engage audiences intelligently. It eliminates assumption and guesswork about your audiences, helping you to identify and target new markets, and to nurture and grow existing ones.

Canva

Canva makes design simple for everyone. It allows you to create designs for web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and many other social media graphics.

DrumUp

DrumUp is a powerful content marketing, curation and social media management tool. Discover and curate trending content, and schedule posts on Twitter. Although you cannot market your business on there, you can find content to curate to bring an awareness to your brand and provide valuable content.

There are many more resources out there, but these are the ones we use consistently. Join us each month to get more.

Are You Ready for Change? Grow Your Business NOW

Posted on March 23, 2016 by Larry

The past few months, we’ve experienced a great influx of new students at our school. We’ve been offering an amazing opportunity that when students sign up for $1000, and upon successful completion of the school, we give them their money back! If you’d like to learn more about it, click HERE. It’s an exciting time to see so many people sign up from all different industries! Whether it’s at the very beginning stages of their business to an already established one making money, they are eager to take their business to the next level.

Of course, we are happy to assist them with their goals; however, as you know whenever changes happen, what we’ve learned over the past 10 years of running the school, you must be willing to adapt and go with the flow. And that’s just what we did! We brought on instructors to help us push forward. We are sharing this story because of a valuable lesson we want you to know. You’ve probably heard it before, but we want to reiterate: When times change, you have to change with the times!

If you’ve studied the fluctuations in technology over the past decade, you’ll see how things have drastically changed! What we’ve observed, is that the world is leaning more and more on the Internet for advice, recipes, workout routines, to find their next topic for their presentation, name for their baby, inspiration for their outfits, and much more! Do you see where we are going with this? If you had a business, blog or content with just the right answers, people would be coming to YOU (if you set yourself up properly) for these questions to be answered! As we continue to watch the fluctuations with technology, the changes the world undergoes, with more and more apps for your mobile devices popping up, it leads us to believe that this Internet thing is around to stay and won’t be drifting away anytime soon! So, as it continues to gain momentum, how will you respond? Will you jump in, learn more, and get your business going? Or, will you wait years down the road only to ask yourself, “Why didn’t I do that way back then?”

Hopefully, you won’t find yourself on the wrong side of the Internet spectrum, asking yourself, “Why didn't I start my business back then?”

If you’d like to learn more on how you can join our school and build your business in the next few years, click HERE for more details! See you soon.

Social Media Platforms: Which Ones Should I Be Using?

Posted on June 3, 2015 by Larry

Choose the BEST platform to increase your brand.

Where is your target audience?

“22% of Americans use social networking sites several times per day.”^*1 “23% of Facebook’s users check their account five or more times EVERY DAY!”^*2 The statistics are mind-blowing, but whether we like it or not, social media has become a way of life! For the smart business owners, the same is true.

Many business owners use platforms such as Facebook, Twitter, Instagram and LinkedIn to fuel their vehicle towards financial success. It's exciting to see them engaging, but the question remains, are they fueling their cars (businesses) with the proper fuel (social media platform) to get to where they need to go (generating sales)? The information below will give you insight, statistics and demographics to each social media platform. Use this information to help determine if you are efficiently answering the question, am I using the best platform to capture my audience? Even more, you should be asking why am I using these platforms? It's a question that only you can answer. Remember, at the end of the reporting period, it's not about “vanity metrics,” but the real money that's being generated. Your goal is to engage with your followers, build trust, get them over to your website where you can collect their emails. Choose wisely and carefully (especially if you do not have assistance with these platforms) on which will be best for you.

Quick Tips:

Vanity metrics—can be easily manipulated and often do not correlate to numbers that really matter: active users, engagement and revenues and profits!
Never put all of your energy into just one platform. You want to test at least two different ones to see which performs best and then focus on that one.
If you're the only person responsible for your social sites, make sure you secure your brand name across all platforms. Reserve them until the time is right and you have more people to assist in executing a solid tactical plan.

Facebook

1.01 billion users (as of March 2014)
75% of engagement on a post happens within the first 5 hours

YouTube

1 billion + users
Reaches more adults aged 18-34 than any single cable network.
Rated by millennials as the top place to watch content, ahead of digital and TV properties like Facebook and ESPN.
Used to generate traffic.

Instagram

Described as “most important among US teens.”
83% of U.S. teens in wealthy households.

Twitter

Leaning more towards male users.
22% of men use.
15% women.

Pinterest

40 million active users.
80% are women users.
23% use at least once per day.

LinkedIn

Ranked more popular than Twitter among adults.
Core demographic is aged 30 – 49 (they are in the prime of their career-rising years).
Skewed towards well-educated users.

Snapchat

30 million users.
70% are females.
More than six out of 10 Snapchat users are in the 18-to-24 age group, compared to 28% of Instagram users.

Blogs

6.7 + million people blog via blogging sites
Companies with a blog have 97% more inbound links than others
B2B marketers use to generate more leads

^*1&2Baer, Jay. (2014) 11 Shocking New Social Media Statistics in America. Retrieved from http://www.convinceandconvert.com/social-media-research/11-shocking-new-social-media-statistics-in-america/

Other resources for you to check out:

Sprout Social http://sproutsocial.com/insights/new-social-media-demographics/#all

Write to Inspire

Posted on December 4, 2013 by Tom Antion

Write to Inspire

Good web copy should persuade an individual to take action or make decisions. If you have a slick way with words and a creative flair, a future in writing web copy may be a realistic goal.

If you are looking for ways to make a career out of writing consider using your words to help small businesses reach their target audience. People buy from brands they they know like and trust. The truth is, many business owners are hesitant when writing for their business.

They don't know what to say, how to say it and they become uncomfortable with the whole process.

Imagine helping a struggling business owner re-write their web copy so that they feel confident in their website or sales letter. You can make a lucrative income by applying the art of copywriting to help a brand resonate with their target audience.

Good web copy is very important in online business. Marketers have a small window and a limited time frame to grab the consumers attention. In face to face interaction movement, voice inflection and facial expressions all work together to keep listening ears attentive. But online all you can rely on is your words and if they are boring and uninspiring the visitor will leave the site.

Writing web copy does not require perfect grammar skills. Copy is all about getting into the minds of the consumer so they will click, buy, share and love whatever product or service your are offering.

Humans react to stories because they make us feel an emotion. Stories give brands life and good web copy involves crafting a story around your brand and goals.

With some practice and research you can learn how to write from the heart of the target audience. Copywriting is considered an art because once you get the basic techniques down you will start to see your words pull emotional strings.

To discover how to reach your full writing potential check out IMTCVA. org. Our distance learning program provides students with easy to understand lessons that will help perfect your copywriting skills. A great copywriter must research the market and the target audience so you can place yourself in the consumers shoes and write the words that will encourage action. Jump start your Internet Marketing career today, visit us at IMTCVA.org.

IMTC’s Founder Tom Antion Talks about Home Based Businesses

Posted on March 25, 2013 by Tom Antion

Great Internet Marketing See Tom Antion discuss Internet marketing on the national talk show Leading Experts. Tom tells host Jeff Hockings about the many easy to implement revenue streams you can have because of low cost Internet tools and cheap websites.

Crowdfunding, How Can It Help Me?

Posted on March 13, 2013 by Tom Antion

Crowdfunding is raising funds to start a business idea by reaching out to your community and friends. Crowdfunding has become popular because of social networking. To date there have been thousands of business's that were funded by a crowdfunding project.

Everyday people push their business ideas to the back burner because they do not have the money to start working on their dream. This is where crowdfunding comes into play. There are multiple crowdfunding platforms:
KickStarter
Indiegogo
Fundable

It doesn't matter which platform you choose, they are each unique so do your research. In order to be successful with a crowdfundong project there are a few steps that you must follow and execute.

1. Promote, you have to reach out to all your friends, family, and social networks so they can help fund your project. In this case the more the merrier.

2. Engage your supporters by making it a competition by offering a reward for the highest bidder.

3. Communicate your goals and let your social network know your current progress and be passionate and personable.

4. Make sure you pick an realistic time goal to raise your money. If its too short your project will not have enough time to win the interest of your network. If it is too long you will annoy your network. A good idea is to let your community know your plans and create excitement before you post your crowdfunding project.

These are just a few tips to get you headed in the right direction when looking to fund your great business idea. Make sure you stay motivated and positive through the duration to get your supporters excited fpr your new business venture.

Internet Careers for Retirees

Posted on February 25, 2013 by Tom Antion

Most people look forward to retirement once they reach the golden years. With the struggling economy, some retirees may be forced to supplement their retirement incomes.

Going back to work has become increasingly popular for retirees and working from home is a great option. The many benefits of working from home include having a flexible schedule, ability to eliminate long commutes, and you still get to enjoy your family. Working from home is growing at an unstoppable rate, and no matter your age with the right guidance and help you can do it too.

A lot of the activities you currently enjoy can be profitable.
Do you enjoy writing?
Do you enjoy arts and crafts?
Do you enjoy travel?
Do you enjoy teaching?

Each one of those topics can be made profitable on the Internet.

Here at the IMTC we teach our students how to use their unique knowledge to start a career in Internet Marketing.

Take The Leap To Secure Your Future

Posted on February 10, 2013 by Tom Antion

Your Future Ahead

Do you dream of building an online business but have no idea where to begin?

The Internet can be one big sea of confusion if you are new. I understand your challenge and that is why I started the Internet Marketing School of Virginia. It is my passion to help anybody that wants to improve their current lifestyle. You do not have to be the next Mark Zuckerburg to establish yourself online. There are a lot of opportunities for entrepreneurs to get started online without a huge financial investment.

If you have made up your mind and are serious about your future you should set up a strategy to reach your goals. Internet marketing is the key to having a website seen by thousands . . . if not millions of people. Internet Marketing is what makes getting found on the Internet possible at all. Social Networking, Search Engine Optimization, Blogs….. Learn exactly what it all means and how best to use it for yourself or your company. Redefine the Internet Landscape so that your mountaintop is clearly visible to all.

The program at IMTCVA allows you to take advantage of your future .The skills taught in these courses focus on practical, real world and immediately applicable techniques to bring in money on the Internet. A lot of hard work goes into being a successful Internet marketer. Here are a few tips that will help you on your journey:

1. Stay true to your personality and traits that make you unique. There is a lot of competition and in order to survive you have to be aware of what makes you different and original.

2. Stay focused on your goals. Many people will think you are crazy for pursuing a career online. Don’t worry about the negativity because it will only throw you off the path to success. I recommend associating yourself with like minded people that encourage and support you.

3. Patience is a virtue. You are investing your time into learning the steps that will pay off in the long run. It takes time to build and establish yourself in the Internet marketing community.

4. Don’t try to recreate every step in the process. Learn from your mentors. Once you learn the basics then you will be in a position to determine when to follow and when to innovative.

Visit IMTCVA.org for more information on your future as an Internet marketer.

New Career Options For Seniors and Retired Persons

Posted on February 1, 2013 by Tom Antion

http://www.imtcva.org

Recently retired? How are you going to supplement your income? Learn how you can discover the best part-time employment opportunities available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a supplimental income. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for Virginia.

Careers in Internet Marketing: Be Your Own Consultant

Posted on November 20, 2012 by Tom Antion

Making money online is far easier with a good education like the one you'll get at the Internet Marketing Training Center of Virginia. You can sell your own products, books and services no matter what they are if you implement the proper marketing strategies. But there is an even more lucrative way to make money with this knowledge: being a consultant for others.

When you understand and successfully implement the strategies you learn at IMTC, there's a thousand other business owners who want to know how you did it, and they'll pay well for you to help them. Internet marketing can be a mysterious – it's a bit different than what most people are used to in terms of retail store marketing. Someone like you with specialized knowledge can become quickly sought after for your expertise.

There's no shortage of businesses that need consultations for their online marketing. just about every business, local or national, is looking to get more traffic to their website and more sales from the visitors that make it there. They need printable coupons, Facebook pages, Youtube videos, newsletters, search engine friendly text, ecommerce system help and much more. Having your own consulting business could be the most profitable career you've ever dreamed of.