Tag Archives: internet marketing

Internet Marketing Training Center – Career Options For High School Seniors

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My kid is turning 18 in about three months. He starts his senior year in high school next Tuesday. He still wonders about what he wants to do with his life, as most teens do. But he does know one thing: it has to involve computers.

Internet marketing is taking the world by storm. Nearly all of the businesses in this country are using the internet to promote their products and services or could be talked into it. Think about just how many Facebook pages alone are out there for every restaurant, bar, dry cleaners, supermarket, chiropractor, lawyer and dentist. Then think about all of the Youtube channels, blogs, QR codes, local search entries and mobile marketing. It's all held together with websites, social media, search engine optimization, shopping cart systems and email management.

Where do businesses find all of these people to run everything? Internet marketing careers are in high demand. It's fun and exciting because the internet is always changing — it's not your parent's old career choices. If you love computers and love social media, you may already have a ton of experience and know-how to be an Internet marketer. All you need is the training that wraps it all together.

Find out how easy it is to be a part of the future…. and make big money too!

Distance Education Is The Answer To Those On A Budget

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Not everyone lives in a big city. Not everyone can leave their hometown to live in the big city and go to school. For those who have worked and saved to go to the school of their choice, or were lucky enough to get expensive loans, college will open up fantastic opportunities for you. But what about the rest of us? Distance education or e-learning, gives everyone the same opportunity to learn a needed skill regardless of their ability to attend a major school.

Distance learning can be done from the privacy of your own home, at a pace that suits you. You could be a single parent, have a full-time job, taking care of elderly parents yourself or just need more freedom than attending a traditional college in person can give you. Do you live in a rural area? Does the idea of having to move from home or find housing on campus in a strange town bother you? Distance education is the answer to making your dreams of getting a quality education come true.

Most distance education programs are known for their affordability and payments plans. For schools offering e-learning programs, it is a convenient way to get additional revenue from students that ordinarily would not be able to attend at all. Everyone benefits from this easy-to-use situation, creating the freedom for anyone to attend the school of their choice and learn a new career. How could learning from home and keeping payments within your budget change the way you see your future?

Distance Education – Recession Proof Businesses

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Yes. It's been a tough last few years on the economy and in the job market. Many conventional careers took a major hit as companies try and find a bottom line that they can use to survive. Middle management, an important resource over the last two decades, became a cost -heavy burden on most businesses and many people lost their jobs. Businesses have turned to more cost-effective ways to advertise and broaden their global reach. For most, the Internet provided the key marketing and advertising strategies they were looking for to stay afloat.

Of course, resources ran low when the demand for skilled Internet workers ran high. There was a shortage of people that knew the fast-paced and ever-changing Internet world.

Jobs in Internet marketing are recession proof. Why? Because during tough times the Internet offered the solutions for many cost-cutting measures. Employees could work from home, saving a ton of money for companies on things such as office space, utilities and equipment. The return on investment for advertising on the web is greater than that of conventional PR: television and print media.

Internet marketing is an integral part of almost every company, large or small, and it's here to stay. The job market for skilled Internet marketers, bloggers, video media and writing for the web is constantly growing. How can you tap in to this rewarding and expanding market?

Blogging For a Career – Add Fun and Function to Your Blog with Tag Clouds

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The Internet has brought many new terms and practices to the business world. One of these is tag clouds. If you are a frequent Internet surfer, you may have used tag clouds. Tag clouds are trendy navigation tools that make it easy for site visitors to jump to the most popular links on your site. They also add some visual fun to the web page or blog, often appearing as a group of words stacked on top of each other, with some words much larger and bolder. The visual prominence of the words is determined by the popularity of the word.

What is a tag cloud? Basically, tags are related hyperlinks that allow the user to drill down into your site. The more frequently used tags are often represented in larger bolder fonts and stronger colors. Typical tag clouds have between 30 and 150 tags.

Types of tag clouds:  There are three primary types of tag cloud applications, characterized by their meaning rather than their appearance. The tags can appear in alphabetical order, in random order, sorted by weight, or in clustered according to the meaning of a word, phrase, sentence or text.

* A tag cloud for each item:  With this type, there is a tag cloud for each item. The size represents the number of times that tag has been applied to a single item.

* Global tag clouds:  This type, which is more commonly used, involves multiple tag clouds combining the frequencies of all items and users. The size represents the number of items to which a tag has been applied, indicating each tag's popularity.

* In the third type, tags are used to categorize content items. The larger tags represent the quantity of content items in that category.

If you would like to create tag clouds, WordPress has many plug-ins. For a list and description of available plugins, search the WordPress Plugin Directory at http://wordpress.org/extend/plugins/. Be sure to check out the WP Colorful Tag Cloud plugin. WP Colorful Tag Cloud allows you to display an attractive tag cloud using a variety of customizable colors. (Like the one you see on the right!) Colors depend on tags weights and sizes.

Here's how to install the WP Colorful Tag Cloud plugin.

1. Unzip and upload wp-colorful-tag-cloud directory to the /wp-content/plugins/ directory

2. Activate the plugin through the ‘Plugins' menu in WordPress.

3. Customize your settings using the menu item under Settings, Colorful tag Cloud.

4. Remember to save your settings.

Get the info you need to start a career as a blogger today!

Internet Marketing – What Makes IMTC Different?

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http://www.imtcva.org

Colin, an instructor at IMTC talks about the school. The Internet Marketing Training Center of Virginia is an Internet marketing school designed to teach you everything you would need to know about selling your products online. Not only can you sell your products and services, you can also get hired by companies looking for the same thing. Check out  http://www.imtcva.org  for more information

Internet Marketing Training Center – Blog Linking In Your Posts

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When posting to your blog, don't forget to put a clickable link towards the bottom of the post with a call to action. This call to action can be a text link saying for example:

* Change Your Life. Free Info!
* Get Your Free “Killer Website Designs” Ebook!
* Make $5000 Every Time You Speak!
* Learn The 7 Steps To Leadership Success!
* Find Love In 90 days Or Less!

or any call to action that relates to your business. The point is, your blog post is full of great content. Reward your reader with additional content such as a free white paper, report or special training that they will reward you back with by leaving their email or buying a product. You should at least get the visitors email to build your database, so that you can market to them throughout the year.

What happens if there is no call to action link? The reader may read a few of the posts, get reminded of something they read somewhere else and disappear. What about your opt-in box at the top of your blog? As they scroll down to read additional posts, that box disappears from their line of sight, and they may forget all about it. Those opt-in boxes at the top right corner of your blog are notoriously weak for sign ups. A link to a “freebie” or further training embedded in the post, while they are still engaged in the material they are reading, is far more effective.

Don't let the reader get away without giving you their email address. It takes alot of work to get them to your blog in the first place. The blog is not the “end point” of your marketing, your opt-in or sales letter is. The blog creates interest in your business or service, and quality posts can entice the reader to make a further decision or conversion. Not only that, the search engines love “anchor text” or clickable links made of keywords. Don't leave links that just have your URL or “click here.” Use a strong call to action and reward your reader with addtional quality info and they will give you something in return.

Start your life changing education right now! (See how we did that?!)

IMTC – Creating Product Launch Excitement With Facebook

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Facebook is a great way to promote specials and promotions for small businesses on the web. Using the power of the friends that you have spent time collecting and nurturing, businesses can get a interactive kick from comments, testimonials and post sharing with the ease that Facebook provides. In conjunction with Twitter and Youtube, businesses can plan out a promotional strategy that could put their offerings in front of the eyes of thousands of people.

A couple of weeks before any type of special promotion, the business will want to create small video productions that can be uploaded and shared on social media sites. Videos that are no longer than 2 – 3 minutes in length showing customers giving testimonials, using the products, having fun at past events… anything that creates fun and excitement. No matter what kind of business you have, there are ways to create an informative or commercial aspect to the video production.

These videos can be uploaded to Youtube and Facebook on the day before the big promotion and shared with your friends on their home news feeds. Contact your friends and followers a couple of days beforehand to solicit their comments on your wall in exchange for a special coupon or giveaway just for them. Every video you upload to Facebook or Youtube notifies all of your friends and subscribers to invite them to watch. Each of your friends that makes a comment on your Facebook Wall stating how much they like your business creates a notification to all of their friends. You have now started a domino effect that could put the promo video before the eyes of hundreds of thousands of people.

Your account administrator can leave “thank you” comments in response that will create a sense of interactivity and a personal touch. This kind of buzz is a powerful branding tool that keeps your logos and products on the top of your friends minds and makes them feel as if you care and are taking the time to connect with them.

Facebook's “Events” tool gives you the ability to invite your friends to a special event that involves a specific date and time such as a store opening or a three day only sale. The RSVP feature in the Event tool lets staff keep track of how many people may show up or just to see how effective the promotion is going. And of course, the Facebook email system can notify all of your friends about special events and promotions that can lead them to websites where menus, additional testimonials, driving directions and printable coupons are there for the taking. The videos you can upload to Facebook will create a visual powerhouse of excitement and education that gives your social media followers something to always look forward to from your business.

Learn what it takes to have a career using Facebook!

Database Building For Success: Why Have a “List”?

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Creating a database of potential fans is an easy way to have ready made customers for each and every book, CD, teleseminar or live event. Using an opt-in form software such as KickStartCart will give you the ability to collect names and emails in trade for something free from you such as a downloadable excerpt of your book, an MP3 of one of your teleclasses or a special report.

Each name you collect will be stored for marketing to later as the years go on. Sending your list a newsletter keeps your brand fresh in your prospects mind and gives them critical info about your business, qualifications and expertise. As your database grows, you can market all of your future products to the list. Your database is the number one key to sales. These are targeted people who already know you and are familiar with your work. A higher percentage of these people will buy from you than just random visitors to your website. That's why it is so important that when random visitors come to your website, you capture their information with a freebie.

Freebies should be digital products that are easily accessible and free for you to give away. E-books, MP3's and membership site content may have cost you your time when you were creating them, but are just files and electrons now. They have no cost of goods sold and no packing and shipping expenses. A speech from your seminar last year has now been turned into another product as an MP3 recording, ready to pass to the masses of website visitors you now have. As a part of your ever growing database, you have control over how you market and when you market your future products. Your database truly is gold….

Learn the latest techniques for a career in Internet Marketing!

Internet Marketing Training Center – Social Marketing Jobs

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As American companies look for traction in this slow-motion economic recovery, the market for marketers is back. And although these employers’ marketing needs are more diverse than ever, their marketing budgets are trim.

“So many companies are operating lean in marketing right now,” says Donna Farrugia, executive director of The Creative Group, a recruiter of interactive design and marketing professionals based in Menlo Park, California. “Professionals who have a depth and breadth to their experience — they rule right now.” Several marketing careers beckon in 2011, from social media marketing and event marketing to sports marketing jobs.

Social media is all the rage, and even if you’re seeking a traditional marketing job in a conventional industry, you’ve got to have some of the right digital stuff. “About 90 percent of marketing openings are still traditional, but the people competing for them have to understand how the emerging technologies merge with the traditional ones,” says Larry Chiagouris, a professor of marketing at Pace University in New York City.

Social Media Coordinator

“People in these marketing jobs look at Facebook and respond in the name of the company and of the brand,” Chiagouris says. But that’s just the beginning. Because this is the in-the-trenches job of the social media revolution, these go-getters are not just monitoring and measuring activity around the company brand, but also doing lots of posting themselves. They may even launch and manage social campaigns as they build bases of fans and Twitter followers. At larger companies, the social media coordinator may outsource the bulk of posting. Social media savvy, an intuitive understanding of metrics and an evangelistic attitude are the chief job requirements. Related marketing jobs: social media director, social media marketing manager.

Find out how IMTC can help you learn a skill like this!