The “New Collar” worker is the common sense wave of the future.

I know for many decades parents have obsessed on doing whatever it takes to get their children a college education. The questions are, “Is that the best route for most young adults?”, or “Is it a colossal waste of money and a disservice to your child?”

Changing Times

Many parents even before the birth of their little bundle of joy have started college funds. Many didn’t and then panicked when their child was in high school so they started looking at refinancing their homes to come up with the money. Grandparents frequently got involved wanting to help out.

According to an article by educator Chase Mielke, “How Our National Obsession with College Is Destroying Education”, Mielke says, “We are so fixated on just getting kids to college, we don’t often ask why and for what purpose.”

Mielke couldn’t be more right. Times change. You can count by the tens of thousands young adults racking up massive debt for themselves and their parents. Some overcome their disillusionment and actually graduate. Then, if they’re lucky, they can work at Starbucks.

Sure, there are dubious statistics that say that a college degree will mean more income in a person’s lifetime. Why do I say “dubious”? Just Google the various lawsuits waged against law schools for falsifying their post-graduation employment stats. 90 plus percent employment of graduates sounds pretty good, doesn’t it? Not if you have $300,000.00 in debt while working at a job that doesn’t even require a bachelor’s degree.

Easy Loan Money is Easy to Squander

I just heard an entire segment on a TV Business network this weekend. It talked about how easy-to-get student loans provided tons of money to students so regular colleges and universities could inflate their already outrageous tuition and fees while forcing useless classes on the students. . . . Don’t even get me started on the fact that teachers are giving extra credit for protesting rather than attending class. I guess these kids could get jobs as professional dissidents. I’ll check to see how many openings there are for that.

Times have surely changed and it didn’t happen recently. Somehow Mielke’s fixation comment is evidence that bloated higher education systems that raise tuition and lower standards have blinded conscientious parents, educators and students. They’ve been putting out the self-promotional message for years that their way is the only way. They say, “Go to college no matter what”. I wouldn’t be surprised if booze and pizza companies were behind this propaganda too.

The irony here according to IBM CEO Ginni Rometty is that, “Employers can’t find the skilled workers they need even though job openings are at near record highs.” Why is that? I recall a cartoon I saw years ago in New Yorker Magazine. It was a Ph.D person at an employment office. The counselor said, “We have tons of BA’s, MBA’s and Ph.D.’s. What we need is a good body and fender man (sic person).”

Today’s record high “body and fender” work is now electronic, computer and Internet related. True body and fender work is considered “Blue Collar”. Professional work like accounting, finance, executive banking, etc. is considered “White Collar.” Rometty is credited with coining the term “New Collar” work and that’s what this article is about.

Put on Your New Collar

New Collar jobs are ones that don’t require a college degree. Health care, manufacturing, and service businesses of many types utilize pretty much zero of the curricula forced down the throats of hapless, indoctrinated families and students.

You’d be better off burning your money rather than wasting 4 years or more of your child’s life and burying them with debt.

Add to that the craziness the electives you’re paying for that will certainly impress when interviewing for a job. I’m sure “Zombies in Popular Media” (Columbia College), “The Strategy of Starcraft” (U.C. Berkeley), and “The Textual Appeal of Tupac Shakur” (University of Washington) will have companies bidding against each other for your grad’s services. Oh, and don’t forget “Underwater Basket weaving” (I’m not kidding) at Reed College.

Many people have been credited with the quote, “Common sense is not so common”, but Holy Wasted Tuition Batman! Stop and think about this. You just may be risking your child’s future and your own financial future because you have been made to feel guilty into thinking college is a must.

CNBC said, “Vocational Schools
are the forefront of
preparing students for
the 21st century workforce.”

Now before you fly off the handle saying, “My kid is too smart to work with his hands as a laborer”, let me tell you a quick story. Then I promise I’ll show you that “vocational” doesn’t always mean bricklaying, welding and plumbing (which, I might add, are all very lucrative vocations).

I saw an interview with a high school graduate female that was in an apprenticeship to be an electrician. Her friends who were all going to college were pretty much making fun of her. This young lady had a great head on her shoulders. She told the interviewer that she’s already making good money as an apprentice. She’s learning like crazy. And she’s gaining a skill that’s in super high demand.

(Sidebar here: If you think I’m kidding about being in demand, I referred the electrician I use at my house to my new neighbor. He was told it would be 2 to 3 months before my guy could get to him. Every day across our fence he’s been telling me he’s checked about 10 other places and none can get to his job for a couple months…now that’s being in demand!)

Back to our young lady. . . . She told the interviewer she was making her own way. She’s going to finish the apprenticeship program with money in the bank and no debt in less than a year. She said her friends are all a financial burden to their parents and are taking a bunch of worthless classes and partying way too much.

Vocational” Does Not Mean “Backbreaking”

OK, so maybe you can’t picture your little girl pulling wire all day, but just because it’s called a “vocation” doesn’t mean it’s manual labor where you have to wear a hard hat.

Here are a few vocations that favor brains over brawn: (and they don’t require a 4-year degree)

  • Advertising
  • Bookkeeping
  • Chef
  • Computer Programmer
  • Concierge
  • Cost Estimator
  • Data Entry
  • Dental Assistant
  • Desktop Publisher
  • Hairstylist
  • Electronic Repair
  • Flight Attendant
  • Food Service Manager
  • Interpreter
  • All types of sales
  • Nursing
  • Limo Driver
  • Loan Officer
  • Marketing
  • Medical Assistant
  • Police
  • Social Media
  • Tour Guide
  • Truck Driver
  • Vet Assistant
  • Website Design

This is obviously just a smattering of the thousands of different types of lucrative non-degree, non-backbreaking jobs available all over the country and abroad.

Many also lend themselves to starting a small business either part time of full time. For instance, your child could start a bookkeeping service and could freelance evenings and weekends as a limo driver. (I know from hiring tons of limos the tip alone is a good day’s pay for many people.) You could even purchase a used limo for way less than tuition, fees, and lodging for one semester at most universities.

To be totally transparent here, I run a vocational Internet marketing school. But far beyond my self-interest in writing this article I see young people all around drowning in debt and coming to me so overqualified for the jobs I offer, I almost feel bad hiring them. It’s a sad state of affairs when I’d rather hire a computer geek high school kid who rides his bike to work, than someone with a Master’s degree in some obscure topic who is desperate for any kind of work.

So, it may be time for some soul searching and maybe a good sit down talk with your young adult to see if it makes sense to ship them off for 4 years, incur a great amount of debt and cross your fingers they’ll get a job upon graduation. Or, it just might make more sense to get them an in-demand skill where they can go to work quickly, incur little or no debt and then decide later if they’d like to go for a degree.

We at the Internet Marketing Training Center would love to discuss with you how your youngster could have a lucrative and totally sought after skill that will allow him / her to get a job, start a legitimate online business, or both. Please call and we can lay out a plan to make this happen in about 6 months, with no lodging expense as we’re a distance learning school, . . . AND for way less than the cost of that limo.

Call me Tom Antion at my office at 757-431-1366, or mobile at 301-346-7403 and I’ll be happy to answer all your questions.

Related Articles:
Is College Really Worth It?

The Future of Universities

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imtc-blog-1There are many kinds of opportunities out there on the Web to advertise and market your business—you just need to know where to look. At Internet Marketing Training Center, we use several different ways to market our content to entrepreneurs, authors, personal development coaches–anyone who wants to start an online business and/or learn about Internet marketing to help them grow their brand. Here’s a list of some of the resources we use.

Meet Edgar

Meet Edgar is a social media automation app that allows you to schedule posts to be shared on social media (with support currently for Twitter; Facebook profiles and pages; and LinkedIn profiles and company pages). Edgar, allows you to store all of your updates online in a category-based library, where they remain even after they’ve been posted once. Edgar also allows you to save as many updates as you’d like.  


Audiense is a social marketing platform with rich, actionable insight and marketing tools to engage audiences based on what they say, who they are, and how they think. This allows marketers to understand their audiences in unparalleled depth, identify strategic market opportunities and engage audiences intelligently. It eliminates assumption and guesswork about your audiences, helping you to identify and target new markets, and to nurture and grow existing ones.


Canva makes design simple for everyone. It allows you to create designs for web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and many other social media graphics.


DrumUp is a powerful content marketing, curation and social media management tool. Discover and curate trending content, and schedule posts on Twitter. Although you cannot market your business on there, you can find content to curate to bring an awareness to your brand and provide valuable content.

There are many more resources out there, but these are the ones we use consistently. Join us each month to get more.

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The past few months, we’ve experienced a great influx of new students at our school.  We’ve been offering an amazing opportunity that when students sign up for $1000, and upon successful completion of the school, we give them their money back! If you’d like to learn more about it, click HERE.  It’s an exciting time to see so many people sign up from all different industries! Whether it’s at the very beginning stages of their business to2 products pinterest (1) an already established one making money,  they are eager to take their business to the next level.

Of course, we are happy to assist them with their goals; however, as you know whenever changes happen, what we’ve learned over the past 10 years of running the school, you must be willing to adapt and go with the flow. And that’s just what we did!  We brought on instructors to help us push forward. We are sharing this story because of a valuable lesson we want you to know. You’ve probably heard it before, but we want to reiterate: When times change, you have to change with the times!

If you’ve studied the fluctuations in technology over the past decade, you’ll see how things have drastically changed! What we’ve observed, is that the world is leaning more and more on the Internet for advice, recipes, workout routines, to find their next topic for their presentation, name for their baby, inspiration for their outfits, and much more! Do you see where we are going with this?  If you had a business, blog or content with just the right answers, people would be coming to YOU (if you set yourself up properly) for these questions to be answered! As we continue to watch the fluctuations with technology, the changes the world undergoes, with more and more apps for your mobile devices popping up, it leads us to believe that this Internet thing is around to stay and won’t be drifting away anytime soon! So, as it continues to gain momentum, how will you respond? Will you jump in, learn more, and get your business going?  Or, will you wait years down the road only to ask yourself, “Why didn’t I do that way back then?”

Hopefully, you won’t find yourself on the wrong side of the Internet spectrum, asking yourself, “Why didn’t I start my business back then?”

If you’d like to learn more on how you can join our school and build your business in the next few years, click HERE for more details! See you soon.

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Every month, we check in on our students to make sure they are doing well in the coursework.  We give them a call after reviewing their progress on our backend. Of course, we somewhat have some insight as to how they’re doing (we can see how many courses they are completing) but really, it’s their chance to ask questions or give any feedback about the material.  During this month, though, we were quite excited to receive back-to-back comments from students who had similar experiences.

One student said he use2 products pinterestd some of the tips and tricks provided in the coursework to tweak his website, and a few days later he noticed that his overall ranking on his site improve in the search engines. (Pretty cool, huh?) Another student shared with us how grateful she was for the course because she was learning so much. She said that she was implementing one of the productivity we recommended, and landed a highly qualified intern to assist her business!

With each conversation we had with our students, we were able to take away some key points. Points that help you understand exactly what the modern day entrepreneur, Internet marketer, social media marketer, or business owner are looking for. Ok, here goes…

  1. They need credible information from people who have been there done that.  We are working with real life entrepreneurs or aspiring entrepreneurs that want to take their businesses to the next level.  They do not want (nor have the time) to fiddle with what “may or may not work” for their businesses.  That’s why we compiled content that caters to the real-world entrepreneur that wants maximum impact from the exact way the found made his multi-million dollar empire. From building their WordPress site to lead magnet ideas to sales and conversions, we give them what they need now!  
  1. They want to see results.  It’s often a difficult place for entrepreneurs (because we know that results often take time) but they want to see them and they want to see them now!  For that reason, we don’t play around at IMTCVA.  We ensure that our student’s lessons and coursework push them to learn AND build their companies along the way. It’s a process that happens simultaneous.
  1. They want updated information that changes with the industry times. Technology is always changing. The way things are being done online is changing too. What was done a decade ago may not be what’s most popular now. Heck, social media wasn’t even in the picture years ago; however, it’s one of the top ways Internet marketers and business owners are tapping into their target market to generate cash flow. Luckily, we know that and stay abreast of what’s coming out.  We are always deleting obsolete concepts, researching and adding the best content for our students.

Overall, we are elated that our students are doing well in the course and progressing towards graduation. If you’re fami Looking at some online graduation rates (the not so good ones) it’s an honor to have our students trucking through. I hope you gained some valuable insight from the information we provided.

Also, if you saw yourself in any of the three points we mentioned, we would love to hear from you!  We would love to help you take your business (or aspiring business) to the next level. Whatever you need, we’ve got it!  For information on how you can join the school please go to to inquire.

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business couple on a laptop in an office environment watching a trainning video

Why would anyone want to start a business online?  Even if you did, what are some of the areas one would have to study to be successful?

Well, let’s answer the first question.  The reason you’d want to start a business online:

  1. Do what you love.
  2. Be your own boss.
  3. Share your message or cause to millions of people across the world.
  4. Make money.

With everything I mentioned, how could this not be a good fit? You get to create your own hours, do what you love by sharing your message or cause to everyone, and create wealth for yourself and family. Who wouldn’t want those experiences? You can take your dream and turn it into a dream business. The thing is, though, you must have a plan to get you there. You cannot expect all these amazing opportunities to come without arming yourself with knowledge. So, let me share with you some information, or ways, you can achieve these goals. Take a look at the 8 areas that will help you delve deeper into getting your business online.

Information you should know:

  1. Social media
  2. Email marketing
  3. Lead Generation
  4. Organic (SEO/SEM)
  5. Conversion Rate Optimization
  6. Analytic
  7. Content Marketing
  8. Pay per Click

Of course, there are other areas of knowledge you should have, but these are just a few to help you jump start your Internet Marketing education. To learn more about this unique opportunity and how to enroll, please visit the Internet Marketing Training Center of Virginia – , and remember to download your FREE career brochure!

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So, you want to start your career in Internet Marketing? Well, I’m going to give you a quick overview of how to get started. Here at IMTCVA, we call it the three prong attack. There are three areas that you should hone in on whenever you decide to move forward.

3 Prong Attack Elements:109120500

  1. Website
    1. Make sure you have a website that’s ready to convert (make sales). This consists of your shopping cart systems, content and all!
  2. Database
    1. Focus on getting people on your email list.
  1. Products
    1. Become a product machine. What is your signature offer? You should make it your duty to create quality-driven products for your target audience.

Each of these components will help you get started. Even more, as you focus on the three prong attack, make sure you realize these three crucial elements to help you along the way too.

  1. Dive in. Don’t just get your feet wet, as the idiom goes, but immerse yourself in the internet marketing world, learning everything from A to Z.
  2. This contradicts the first point, but it’s relevant. As you immerse yourself in the information, make sure you don’t overwhelm yourself by trying to do everything at once. It takes a few years to actually be confident in knowing what you’re doing. Therefore, don’t get discouraged not truly grasping the concepts or feeling like the elements aren’t coming together.
  3. Which leads me to the next crucial point—get some training. The saying, “You don’t know what you don’t know,” is evident here. What you don’t know can truly hurt you. And in this case, financially. Knowing what to buy, or what not. There are scammers everywhere trying to take your hard earned money (take a look at the Top 20 Seminar Scams here). Why give them the advantage by not knowing what you’re doing?

Overall, these are the top three suggestions and top three key elements to help you grow your business as a newbie in this industry. If you’d like to learn, be sure to check out our in depth training on Internet marketing at our school.


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34876974If you were to ask me a decade ago, “Do you think the Internet is here to stay?” I would have given you the same answer I’m still sharing with people across the world—HECK YEAH! The Internet is only gaining momentum. What we could only imagine years ago, is here at our finger tips. Just think—Skype, Google Hangouts, Periscope—technological devices that were only seen in futuristic movies, have hit our world. If you haven’t already gotten aboard, you’re missing out. Statistically, let me share with you what’s been happening.

In 2011, it was estimated that about $35.6 billion was spent on self-paced eLearning across the globe. Today, e-Learning is a $56.2 billion industry, and it’s going to double by 2015.”

If you didn’t get excited about those statistics, or saw yourself fitting into the grand scheme of things, don’t worry, our school helps you to filter those “far out dreams” into realistic opportunities. We’ve worked with authors, entrepreneurs, marketers, psychics, public speakers, energy healers, and more. So, when I tell you, you can make a living online—trust my word.

The main thing you have to focus on, though, if you decide to venture off into online marketing, is having a strong solid foundation and a clear direction of where you’re going. As we shared in the title, the Internet is the tidal wave of the future, it can become a bit bumpy along the way. Therefore, you must equip yourself for the journey. One of the smartest steps anyone can take, become educated. There are loads of great opportunities that await, but at times, you can become so overwhelmed with the newest, shiniest objects that will deter your focus.

Where do you want to be? Wherever you see yourself, become educated and go for it!


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OK, seriously, what could I possibly do with a certification in Internet Marketing? My dear friend, I think the real answer lies in what you’d like to do. Are you a go-getter? Do you push the limits with creative ideas? Are you one that doesn’t conform to traditional way of doing business?

As you continue to evaluate who you are and what you’d like to do, you start to see that the Internet is a mere tool to express who you are, what you do, and what you give to others; it spreads YOUR message. To be honest, you can do just about anything on the Internet, if you have the skills and knowledge.

To give you a quick glimpse of some of your options, though, I’m going to share with you two excellent reasons you should want to increase your skills and training to be able to create a life and business you love.

  1. Get educated on what’s working now. You’ll get access to information that is timeless in concept, but changes with new and improved advanced technology.
  2. Gives you more opportunities. Certifications and degrees make you stand out above the rest. It shows the world (employer, customers, clients) that you took it serious enough to educate yourself with information.

Overall, you can be whoever you’d like to be on the Internet. Successful, lucrative, giving, well-known—the possibilities are limitless. However, you must put into place a strategy in order to get there. Certification can help you reach those goals.

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Choose the BEST platform to increase your brand.

Where is your target audience?

Social media Best platforms“22% of Americans use social networking sites several times per day.”*123% of Facebook’s users check their account five or more times EVERY DAY!”*2 The statistics are mind-blowing, but whether we like it or not, social media has become a way of life! For the smart business owners, the same is true.

Many business owners use platforms such as Facebook, Twitter, Instagram and LinkedIn to fuel their vehicle towards financial success. It’s exciting to see them engaging, but the question remains, are they fueling their cars (businesses) with the proper fuel (social media platform) to get to where they need to go (generating sales)? The information below will give you insight, statistics and demographics to each social media platform. Use this information to help determine if you are efficiently answering the question, am I using the best platform to capture my audience? Even more, you should be asking why am I using these platforms? It’s a question that only you can answer. Remember, at the end of the reporting period, it’s not about “vanity metrics,” but the real money that’s being generated. Your goal is to engage with your followers, build trust, get them over to your website where you can collect their emails. Choose wisely and carefully (especially if you do not have assistance with these platforms) on which will be best for you.

Quick Tips:

  • Vanity metrics—can be easily manipulated and often do not correlate to numbers that really matter: active users, engagement and revenues and profits!

  • Never put all of your energy into just one platform. You want to test at least two different ones to see which performs best and then focus on that one.

  • If you’re the only person responsible for your social sites, make sure you secure your brand name across all platforms. Reserve them until the time is right and you have more people to assist in executing a solid tactical plan.


  • 1.01 billion users (as of March 2014)
  • 75% of engagement on a post happens within the first 5 hours


  • 1 billion + users
  • Reaches more adults aged 18-34 than any single cable network.
  • Rated by millennials as the top place to watch content, ahead of digital and TV properties like Facebook and ESPN.

  • Used to generate traffic.


  • Described as “most important among US teens.”
  • 83% of U.S. teens in wealthy households.


  • Leaning more towards male users.
  • 22% of men use.
  • 15% women.


  • 40 million active users.

  • 80% are women users.

  • 23% use at least once per day.


  • Ranked more popular than Twitter among adults.
  • Core demographic is aged 30 – 49 (they are in the prime of their career-rising years).
  • Skewed towards well-educated users.


  • 30 million users.

  • 70% are females.

  • More than six out of 10 Snapchat users are in the 18-to-24 age group, compared to 28% of Instagram users.


  • 6.7 + million people blog via blogging sites

  • Companies with a blog have 97% more inbound links than others

  • B2B marketers use to generate more leads

*1&2 Baer, Jay. (2014) 11 Shocking New Social Media Statistics in America. Retrieved from

Other resources for you to check out:

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The online business market is a booming industry. Many individuals are looking to make a living on the Internet by working from home. The individuals interested in the Internet lifestyle range from baby boomers, college grads, single moms and even people with current full time careers. Although, they all have different reasons for pursuing an online career one thing they do have in common is the need for flexibility.

If you are one of the people interested in the Internet lifestyle you have probably done some research on the different Internet marketing programs available. I commend you! It is super important to get started on the right track because without a clear learning path you may waste a lot of time trying to learn the ropes. Besides just learning the process you should also be aware that there are lot of scams floating around on the Internet.

Don’t get discouraged because through your search you landed on this page and you’re reading this article I have good news for you!

The Internet Marketing Training Center of Virginia is by far the most unique and best Internet marketing training facility in the world! Let me explain.

First, IMTCVA is the ONLY “CERTIFIED” Internet marketing training center in the entire United States, recognized by the State Council of Higher Education for Virginia.

Second, the schools program was founded and created by Tom Antion, one of the most respected, top public speakers and Internet marketers in the world. Tom has dedicated his life to Internet marketing and training since the birth of the Internet back in the 90′s.

Third, the staff at the Internet Marketing Training Center of Virginia is obsessed with staying abreast of all the latest Internet marketing techniques and resources of information in this constantly evolving business. You can be sure you’ll learn the best “old school” techniques that still work, as well as the latest techniques that have proven results.

Lastly, each student can work at his or her own pace. Whether they’re an online or campus student, the course can be completed in as little as 6 months, with an Internet marketing certificate upon completion. All students have the ability to interact with trainers and other students by phone, face to face, email, blog, wikis, discussion forums, text messaging, teleclasses and more, giving all students the best training experience around.

To learn more about this unique opportunity and how to enroll, please visit the Internet Marketing Training Center of Virginia – , and remember to download your FREE career brochure!

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