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The “New Collar” worker is the common sense wave of the future.

I know for many decades parents have obsessed on doing whatever it takes to get their children a college education. The questions are, “Is that the best route for most young adults?”, or “Is it a colossal waste of money and a disservice to your child?”

Changing Times

Many parents even before the birth of their little bundle of joy have started college funds. Many didn’t and then panicked when their child was in high school so they started looking at refinancing their homes to come up with the money. Grandparents frequently got involved wanting to help out.

According to an article by educator Chase Mielke, “How Our National Obsession with College Is Destroying Education”, Mielke says, “We are so fixated on just getting kids to college, we don’t often ask why and for what purpose.”

Mielke couldn’t be more right. Times change. You can count by the tens of thousands young adults racking up massive debt for themselves and their parents. Some overcome their disillusionment and actually graduate. Then, if they’re lucky, they can work at Starbucks.

Sure, there are dubious statistics that say that a college degree will mean more income in a person’s lifetime. Why do I say “dubious”? Just Google the various lawsuits waged against law schools for falsifying their post-graduation employment stats. 90 plus percent employment of graduates sounds pretty good, doesn’t it? Not if you have $300,000.00 in debt while working at a job that doesn’t even require a bachelor’s degree.

Easy Loan Money is Easy to Squander

I just heard an entire segment on a TV Business network this weekend. It talked about how easy-to-get student loans provided tons of money to students so regular colleges and universities could inflate their already outrageous tuition and fees while forcing useless classes on the students. . . . Don’t even get me started on the fact that teachers are giving extra credit for protesting rather than attending class. I guess these kids could get jobs as professional dissidents. I’ll check to see how many openings there are for that.

Times have surely changed and it didn’t happen recently. Somehow Mielke’s fixation comment is evidence that bloated higher education systems that raise tuition and lower standards have blinded conscientious parents, educators and students. They’ve been putting out the self-promotional message for years that their way is the only way. They say, “Go to college no matter what”. I wouldn’t be surprised if booze and pizza companies were behind this propaganda too.

The irony here according to IBM CEO Ginni Rometty is that, “Employers can’t find the skilled workers they need even though job openings are at near record highs.” Why is that? I recall a cartoon I saw years ago in New Yorker Magazine. It was a Ph.D person at an employment office. The counselor said, “We have tons of BA’s, MBA’s and Ph.D.’s. What we need is a good body and fender man (sic person).”

Today’s record high “body and fender” work is now electronic, computer and Internet related. True body and fender work is considered “Blue Collar”. Professional work like accounting, finance, executive banking, etc. is considered “White Collar.” Rometty is credited with coining the term “New Collar” work and that’s what this article is about.

Put on Your New Collar

New Collar jobs are ones that don’t require a college degree. Health care, manufacturing, and service businesses of many types utilize pretty much zero of the curricula forced down the throats of hapless, indoctrinated families and students.

You’d be better off burning your money rather than wasting 4 years or more of your child’s life and burying them with debt.

Add to that the craziness the electives you’re paying for that will certainly impress when interviewing for a job. I’m sure “Zombies in Popular Media” (Columbia College), “The Strategy of Starcraft” (U.C. Berkeley), and “The Textual Appeal of Tupac Shakur” (University of Washington) will have companies bidding against each other for your grad’s services. Oh, and don’t forget “Underwater Basket weaving” (I’m not kidding) at Reed College.

Many people have been credited with the quote, “Common sense is not so common”, but Holy Wasted Tuition Batman! Stop and think about this. You just may be risking your child’s future and your own financial future because you have been made to feel guilty into thinking college is a must.

CNBC said, “Vocational Schools
are the forefront of
preparing students for
the 21st century workforce.”

Now before you fly off the handle saying, “My kid is too smart to work with his hands as a laborer”, let me tell you a quick story. Then I promise I’ll show you that “vocational” doesn’t always mean bricklaying, welding and plumbing (which, I might add, are all very lucrative vocations).

I saw an interview with a high school graduate female that was in an apprenticeship to be an electrician. Her friends who were all going to college were pretty much making fun of her. This young lady had a great head on her shoulders. She told the interviewer that she’s already making good money as an apprentice. She’s learning like crazy. And she’s gaining a skill that’s in super high demand.

(Sidebar here: If you think I’m kidding about being in demand, I referred the electrician I use at my house to my new neighbor. He was told it would be 2 to 3 months before my guy could get to him. Every day across our fence he’s been telling me he’s checked about 10 other places and none can get to his job for a couple months…now that’s being in demand!)

Back to our young lady. . . . She told the interviewer she was making her own way. She’s going to finish the apprenticeship program with money in the bank and no debt in less than a year. She said her friends are all a financial burden to their parents and are taking a bunch of worthless classes and partying way too much.

Vocational” Does Not Mean “Backbreaking”

OK, so maybe you can’t picture your little girl pulling wire all day, but just because it’s called a “vocation” doesn’t mean it’s manual labor where you have to wear a hard hat.

Here are a few vocations that favor brains over brawn: (and they don’t require a 4-year degree)

  • Advertising
  • Bookkeeping
  • Chef
  • Computer Programmer
  • Concierge
  • Cost Estimator
  • Data Entry
  • Dental Assistant
  • Desktop Publisher
  • Hairstylist
  • Electronic Repair
  • Flight Attendant
  • Food Service Manager
  • Interpreter
  • All types of sales
  • Nursing
  • Limo Driver
  • Loan Officer
  • Marketing
  • Medical Assistant
  • Police
  • Social Media
  • Tour Guide
  • Truck Driver
  • Vet Assistant
  • Website Design

This is obviously just a smattering of the thousands of different types of lucrative non-degree, non-backbreaking jobs available all over the country and abroad.

Many also lend themselves to starting a small business either part time of full time. For instance, your child could start a bookkeeping service and could freelance evenings and weekends as a limo driver. (I know from hiring tons of limos the tip alone is a good day’s pay for many people.) You could even purchase a used limo for way less than tuition, fees, and lodging for one semester at most universities.

To be totally transparent here, I run a vocational Internet marketing school. But far beyond my self-interest in writing this article I see young people all around drowning in debt and coming to me so overqualified for the jobs I offer, I almost feel bad hiring them. It’s a sad state of affairs when I’d rather hire a computer geek high school kid who rides his bike to work, than someone with a Master’s degree in some obscure topic who is desperate for any kind of work.

So, it may be time for some soul searching and maybe a good sit down talk with your young adult to see if it makes sense to ship them off for 4 years, incur a great amount of debt and cross your fingers they’ll get a job upon graduation. Or, it just might make more sense to get them an in-demand skill where they can go to work quickly, incur little or no debt and then decide later if they’d like to go for a degree.

We at the Internet Marketing Training Center would love to discuss with you how your youngster could have a lucrative and totally sought after skill that will allow him / her to get a job, start a legitimate online business, or both. Please call and we can lay out a plan to make this happen in about 6 months, with no lodging expense as we’re a distance learning school, . . . AND for way less than the cost of that limo.

Call me Tom Antion at my office at 757-431-1366, or mobile at 301-346-7403 and I’ll be happy to answer all your questions.

Related Articles:
Is College Really Worth It?

The Future of Universities

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Is College Really Worth It?

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Many disillusioned college graduates are asking the question these days: Is college really worth it?

With one of the latest studies claiming that more than 73% of college grads are forced to accept job positions well below their educational level and salary expectations, it’s becoming increasingly clear that college can no longer be legitimately  touted as a guaranteed path to success.

The first thing I’d like to state is that I’m not against traditional education. I was valedictorian of my high school and got a good solid B average in college. What I am against is an unwarranted and relentless frenzy of misguided voices telling you how important it is to get a college education. Then they railroad you or your kids into crippling debt with little chance of it paying off with increased job prospects and salary increases.

Let’s take a more realistic look at what you can expect when going the traditional route towards higher education.

Benefits of Traditional Education

Well, there’s no question you’ll learn how to drink and socialize . . . no doubt about that. You’ll also earn an appreciation for beer economics, concert ticket scalping and class scheduling based on start times of noon or later and at most two sessions a week.

Night class at a typical 4 year college

Night class at a typical 4 year college

According to an article in “The Economic Collapse” “Most college courses are so easy they could be passed by the family dog…..A college education can be a wonderful thing, but right now we have got a system that is deeply, deeply broken.” Take a look at their article “20 Completely Ridiculous College Courses”

Ridiculous College Courses 

Now that may sound a little outrageous, and admittedly there are many schools that give high quality and required training for certain professions. The point I’m trying to make is that in this tough economy do you really want to pay a fortune and blow 4 to 10 years or more to come out with tons of debt you can’t get out of and few job prospects?

Advance Degrees are Not Exempt

I remember seeing a cartoon once that was set in an employment office. The caption read, “We have tons of BA’s, MBA’s, Ph.D.’s and JD’s. What we need is a good body and fender man.” This sentiment of having a skill that an employer actually wants, or a marketable service allowing you to start your own business couldn’t be more true today.

You better approach your advanced degree with an even bigger “degree” of skepticism. Class action suits are being filed all over the country by students who are claiming their institution purposely and fraudulently overhyped their job prospects when they graduate as well as inflated the success rates of past graduates.

You tell me if you think it’s ok if a law school boasts that “the overwhelming majority of its students — 90-95 percent — secure employment within nine months of graduation.” Seems OK to say such a thing doesn’t it?

According to a suit filed against New York Law School (NYLS), “The reality of the situation is that these seemingly robust numbers include any type of employment, including jobs that have absolutely nothing to do with the legal industry, do not require a JD degree or are temporary or part-time in nature.”

Now what do you think? Would you be willing to plunk down the $50,000.00 a year tuition if the above claim against the school was true?

Well NYLS dodged a bullet and got off with a dismissal and a little finger wagging from their brethren judges, but it’s pretty clear to me and some of the other judges involved in the case that this entire situation looks a little shaky.

Do you think all the other bloated colleges with rising tuitions and Tenured professors who couldn’t care less if you get a job or not, but need to get paid are above fudging the job prospect figures just a little? I certainly don’t and I’ve seen plenty of MBA’s working at Starbucks.

Student Debt Crisis

According to the U.S. Bureau of Labor Statistics the cost of a college education is increasing by two to three times the overall rate of inflation. College costs are rising even faster than the cost of medical care.

Estimates for college loan debt per student run all across the board. A 2012 study by The Institute for College Access & Success showed the average debt for undergrad school was $29,400.00. Another average for the top ten most expensive schools went as high as $49,400.00. BusinessWeek reported that “Median debt loads for graduate school borrowers increased to $57,600 in 2012”,….with law school grads hitting a whopping $140,616.00

Even considering the fact you have to die or leave the country to get out of paying off your student loans, defaults are high everywhere especially in the “for profit” sector where I’m located. I think there are several reasons for this. 1. High pressure sales tactics are used to enroll students that shouldn’t be enrolled in the first place, and 2. Poor quality training is common in the “for profit” sector so  the student doesn’t really have marketable skills when they graduate.

I don’t think it is fair to claim that a higher percentage of defaults are to blame on the fact that the colleges are “for profit”. I think the playing field is balanced when you consider for the past 50 years parents and children have been brainwashed into thinking a college education is the end all/ be all for your career prospects. With this ingrained attitude people begrudgingly pay off their student loans from traditional institutions and blame themselves or the job market when they find themselves stocking shelves at Walmart.

The Argument for Skills Based Schools

It all boils down to money doesn’t it? In many cases a person could opt for a 4 year college, rack up significant family and personal debt, be exposed to useless classes that pretty much fritter away their time and get out with no better job prospects than the auto body mechanic mentioned in the cartoon above. AND if he does get employed doing anything, he sends a large chunk of his paycheck to pay off loans for years and years. . . . All in the name of the social experience of college. OR,

This person could take a practical approach by going to a skills based school in a profession that virtually guarantees employment. In this case debt is minimal or non-existent, additional housing and living costs are cut by 75% (by 100% if it’s a distance learning school), income is generated within six months to a year and the job prospects are known to be legitimately high.


Which situation would you rather be in? Let’s think about this in the context of the social experience and personality rounding you get at college which is frequently one of the benefits listed for attending. Let’s use Starbucks as an example. What will people think of you if you are 16 years old and working at Starbucks? . . . No one will really think twice about this will they? They’ll think, “Hey, that’s great!. You’re working and getting good tips. That’s awesome!” You’re young. You’ve got spending money. You feel great and on your way up with the entire world ahead of you.

Now let’s flip this. You’ve graduated college (or even worse grad school) and you’re working at Starbucks…Don’t get me wrong, any work is honorable, but how will people think of you now, or more importantly how will you think about yourself?

You’ll most likely be tight on cash because you’re paying off your student loans. You won’t have a cool and reliable car. You’ll be tight on time because between working shifts you’ll be trying to squeeze in interviews (if you haven’t given up yet). You’ll be embarrassed when applying at a big company with your MBA to tell them that you’re slinging coffee for a living, staying in your parent’s home and generally life will probably not be a bowl of cherries. The only good thing is that you can reminisce about all the fun you had in college and the wild drinking parties you had and how great it was to sleep in every day.

The Stepchild Gets the Spoils

CNBC did an article on Vocational Schools “Call them vocational schools, trade schools or technical schools—it doesn’t much matter. Once considered the poor stepsister to traditional four-year, liberal arts institutions of higher education and a refuge for second-tier students, they’re now at the forefront of preparing students for a 21st century workforce.”

If you recall, Cinderella the “poor stepsister” is the one who got the spoils. She was not the most flashy or the most fun in the beginning, but she got the Prince and the keys to the kingdom.

Take a hard look at what a skills based school can do for you. With little or no debt upon graduation and good solid job prospects (not to mention prospects of opening your own business), you will be able to  afford the things you want, feel great about yourself and have no trouble giving a nice tip to your MBA buddy at Starbucks.

If any of this resonates with you or one of  your children 15 years of age or older call me. I’m the founder, Tom Antion, and I’ll be glad to discuss a great future for you or your child.  Call my office at 757-431-1366. The Internet Marketing Training Center of Virginia is the only licensed and dedicated Distance Learning Internet marketing school in the country. (Licensed by State Council on Higher Education of Virginia SCHEV)

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Increase in Online College Courses

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You may have noticed there’s an increase in online college courses now and wondered why that is. While there are as many individual explanations as there are students, it all comes down to two things, time and convenience.

Many people have to earn a living while they’re getting their education and their advanced schooling. Others who are interested in making a career change may still have to maintain a regular job while they’re doing their studies. With online college courses, the studies can be done in the evenings and weekends, making it very convenient to study.

To meet the needs of students who need this level of convenience, the Internet Marketing Training Center of Virginia is starting out as a distance learning facility. This means you can study on weekends, you can study in the evenings, you can study in the daytime, you can study at 4:00 in the morning if you like, and make progress in gaining a very marketable skill.

Every business has a website now and many of them outsource maintenance of their websites to very expensive companies. Companies often end up not having that great of a web presence because it’s so expensive to keep up. The Internet Marketing Training Center of Virginia is against that. We teach you very low-cost high-return techniques that work in the real world for real businesses.

If you’re thinking about taking an online college course, consider IMTCVA. You will complete your studies much faster than with traditional schools because we offer a certificate course, rather than a degree. You’ll get very extensive training that will allow you to learn a marketable skill and become an Internet marketer very quickly, in as little as six months.

Many programming and computer jobs are being outsourced to overseas and to third-world countries that have very cheap labor. According to the Department of Labor statistics, marketing jobs are not being outsourced. You need the mentality of a marketer, not a programmer. Our school is perfect for that. If you’d like to check it out and see if an online marketing career would be right for you, visit and look on the home page for our career brochure.

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I know you are looking for a career guide. Though we don’t have a comprehensive career guide at our site, we have a career guide that specifically explores one of the most prominent business entities in the world and that is Internet marketing. That career guide is available for you to either download or view online at, the official website for our school, the Internet Marketing Training Center of Virginia.

Internet marketing is a field that is surrounding you. Every business has an Internet site. Many people make full time livings selling on the Internet from their home or office. At the Internet Marketing Training Center of Virginia, we teach you everything you need to know to start your new career in Internet marketing. You will learn about shopping carts, search engine optimization, blogging and social media. These are the things you need to know in order to either work for yourself out of your home, or to get a job with another company working on their websites, email marketing and ecommerce. With these skills you can also become a consultant for small businesses. Many small business owners desperately need help with their websites and are hiring people like you to manage them.

At our school you can have a legitimate career in as little as six months, the minimum time required by the State of Virginia to complete our training. In just six months to a year, you can have your own part time business. You can have a new career that is highly salable because marketing jobs are not being outsourced like programming and computer jobs, according to the Department of Labor Statistics. Internet marketing is really a field that you might want to check out.

Come over to our site to download the  career guide. It’s located on the right side of the home page. You will also see some great success stories of people just like you who are making full time livings on the Internet. Visit us at and if you like, talk to one of our admissions counselors. There is no pressure, cost, or obligation.

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I know you are looking for the best online schools. I am a person who stands behind what I do. I know folks hate it when they see the big ivory towers and they hear, “We stand behind our product.” Who are the “we”? You don’t know who the “we” are.

I am Tom Antion, founder of the Internet Marketing Training Center of Virginia. I am a person who is identified as one of the top Internet marketers in the country. It took me three years to get the Internet Marketing Training Center of Virginia licensed by the State of Virginia and bonded to set us apart from all the Internet scams out there.

I have been teaching Internet marketing for 13 straight years and have made a full time living on the Internet since it started in 1994. This is one of the best online schools you could ever attend. One of the things that make us the best is our curriculum. We update our curriculum weekly at the most, and sometimes daily. A lot of the Internet marketing training out there is old stuff. Following their material could get your website banned and it could keep it low in the rankings because they don’t update it regularly.

We stay right on the cutting edge of what is working on the Internet. We don’t go into the bleeding edge because that can cost you too much money and it uses a lot of untested techniques. Another thing that makes us one of the best online schools is that we test things out before we teach them to you. Then, you can use them for your own legitimate home business. You can also use our methods to work for a company on their websites, email marketing or ecommerce. Additionally you can be a consultant to small businesses. Small business owners woefully need help with their websites. These types of jobs are not being outsourced to cheap labor countries. Marketing jobs are staying right in the top tier countries of the world.

If you would like to check us out, do yourself a favor. Go over to our website at where you can get a career guide to see all the types of things we do. You can also read the success stories of other people just like you who are making a full time income in the Internet marketing field.

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100% Online College Courses

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I know you are looking for 100% online college courses, then you’ve come to the right place. At our school, the Internet Marketing Training Center of Virginia, you don’t have to attend anything in person. We offer 100% online college courses.

We understand that you want to study when it is convenient for you. At the Internet Marketing Training Center of Virginia, you have total autonomy to work on your own at your pace. You can  work in the evenings, on the weekends, at 4:00 in the morning if you want to. You don’t have to fight traffic or worry about getting to class on time. You can work from your home, from the library, the neighborhood coffee shop — from anywhere you choose. You don’t have to come to Virginia to attend our 100% online college classes. We’ve taught students in 15 countries around the world. As long as you can speak English and have access to the Internet, you can take courses at our school.

You might be wondering what we teach at the Internet Marketing Training Center of Virginia. There’s a career guide at our website,, that tells you a little bit about the types of things that we do. Basically we teach people real world techniques that allow them to sell on the Internet. In addition to working for themselves, our students can work for other companies on their websites, marketing, e-mail marketing and e-commerce, or they can be a consultant to small businesses in these areas.

The Internet Marketing Training Center of Virginia is very versatile and it’s 100% online. Our instructors have a minimum of two years real life Internet marketing experience and are actively involved in Internet marketing businesses. You can trust that we are legitimate. We are licensed and certified as a vocational school by the State Council of Higher Education for Virginia.

Visit us at to get the career guide. It can help you determine if Internet marketing is right for you.

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