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LAS VEGAS (FOX5) – Lou Ragg of MGM Resorts International says the Internet, including Facebook and Twitter, is the first place consumers go when deciding where they want to spend their money on the Las Vegas strip.
“Just a few years ago is when social media really started taking off for the company and the consumer, very powerful.” The company has a large team working for it's internet department specifically for that reason.
“We currently have a team of 15 individuals that work on everything from search marketing to domestic display, international marketing, social media.” says Ragg who is the company's vice president of Internet marketing. These jobs were unheard of just a few years ago but now a necessity to drive business.
“You go back five years ago and it was very important to have a AAA Five-Diamond award, and today it's, ‘What's my rating on trip advisor?'” Competing for donation dollars might be tougher than filling hotel rooms and Opportunity Village has to compete for attention online with a much smaller budget.
Jon Mackin is the charity's digital marketing coordinator, staff of one. “A very good portion of my day is keeping up with Facebook and Twitter,” Mackin says. Social media is the new age word of mouth for one of the valley's biggest charities. Not only does Mackin use it to help raise money, but it's used to save the charity big dollars as well. “We have so many different lines of business so many different things going on at all times we'd be spending thousands and thousands of dollars if it weren't for social media.”
If this is a job you think you can do because you've sent out a few thousand tweets, that may not be enough to be a part of Ragg's team. You have to be able to monetize the traffic that you control and be adept at using analytics to see what's working and what is not.
Learn the skills you'll need to make a real career from social media.
The Internet Marketing Training Center of Virginia has created a new fan page over at Facebook. “LIKE” it to get a free 116 page e-book:
“Multi-Million Dollar Mouse – Learn to Start Your Own Internet Business and Use the Money to Pay for College”
Do you know a young person that could take the training that Tom Antion knows and use it to start their own business or work for a professional company? It's all here at IMTC, the only dedicated Internet Marketing learning facility in the country. Take the free ebook you received when you liked this page and pass it to as many young people as possible. Help others succeed with the career of their dreams!
Tell as many friends as possible about this page! We are going to be posting high content, proven genius tips that you can use immediately to help your business thrive on the Internet. We will deliver for you, so that a young person you know may develop a dream career for themselves.
This is the wave of the future.
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Are you interested in a new career? One where you can get training at home? The Internet Marketing Training Center of Virginia is an Internet marketing school designed to teach you everything you would need to know about selling your products online. No only can you sell your products and services, you can also get hired by companies looking for the same thing. Check out http://www.imtcva.org for more information
One thing small businesses often overlook is branding. It's important that people be able to recognize your products of services. That way your work can advertise for you.
Since many people are using blogs as a fast and cheap way to set up a website, it may become clear that if there is no distinct brand, there is no real business behind this person. The graphics are weak and there is no coherent theme throughout the site. Even if they have a header that's been done for them, there is still nothing to unify their website to any of their products. It could be a quick-scam business, especially if the website is weak or still in development.
There is a reason the Nike swoosh is on all of their shoes and their apparel lines. The reason is brand recognition. That means people can identify that shoe or that shirt with just a quick glance and understand what the company stands for. Nike has come to mean quality. Nike has come to mean status. This was important when Nike was JUST a shoe and then expanded into their workout gear, t-shirts, hats, etc. The brand recognition meant that the shirts were expected to be the same quality as the shoes. It would follow that if Nike makes great athletic shoes, they are BOUND to make great athletic performance-wear.
It doesn't have to be expensive to brand yourself, your products or your services. Get a professional logo done (I'm going to go out on a limb and say avoid cheap, by cheap I mean avoid going to fiverr.com. There is a reason it's cheap. Do your homework, find out what other work this person or business has done. Only when you are sure they can do quality work that isn't going to cost you your first-born child, THEN you can hire them.)
Ask for the originals as well as formats you already know how to use. Slap the logo on all your products and on your site! (Well, don't “slap” it all over, but definitely make sure it's visible and easily identified to you.)
What do you want your brand to “inspire”? What sort of feeling do you want someone to get from your brand/logo? Do you want to be seen as professional (clean, simple), fun (energetic, less measured), technical (very clean, very measured and possible complex)?
Do you have colors you are partial too? Colors that inspire a certain feeling? You will want o try to carry these over into as much as you can. “Men In Black” ? Figure there will probably be a strong presence of black and something that ties well with it. Like a silver or gray tone. Something that lets the black speak volumes.
Learn your colors and utilize them in the website. Hopefully, you are using a theme that allows you easily manipulate a lot of the elements of the theme yourself. Try to stick to a smaller number of colors. Research brands that you like. How many colors do they use? How do the logos and colors speak to you? Have you decided what you want YOUR brand to say to people?
The point is, that there is a reason businesses use a brand. It establishes a presence, it identifies the product or service. You want to have a brand for those very same reasons. You want to look just as professional as any long standing company. It might be the difference between someone feeling comfortable enough to try to do business with you.
Colin, an instructor at IMTC talks about the school. The Internet Marketing Training Center of Virginia is an Internet marketing school designed to teach you everything you would need to know about selling your products online. No only can you sell your products and services, you can also get hired by companies looking for the same thing. Check out http://www.imtcva.org for more information.
Article Submissions
If you are trying to build links, do not bother to put one article in hundreds of article directories as I've stated in the past. This is no longer effective as you will only get credit for one. You still should seek out other websites complimentary to yours that are NOT article directories and submit the same article to them. They appear to be treated differently and given more weight because they don't accept any old article on any topic from anyone.
If you are just looking for extra chances to get traffic AND if you have nothing better to do go ahead and submit your article to many article directories. If you're lucky, someone will be at one of those directories and actually read your article and click to your site.
Directory Submissions
If you are trying to build links, do not put your site in the hundreds of crappy article directories on the net. This used to work, but is no longer working. Just stick to well thought of directories like dmoz.org, yahoo (but I'd be reluctant to pay $299 to get in) and maybe “best of the web” and “business.com”
Reciprocal Links and Link Trading
This was good for years, but is now considered a “link scheme” by Google and could get you penalized. I'm talking about trading links with other sites and linking your own sites back and forth between two sites. It's OK to link from one of your sites to another (but don't link back). Immediately delete the many emails you get offering link trades. These are people that don't know what they are doing and people that have purchased software to automatically find link trading partners. Don't participate or waste your time. The only time it makes sense is if their site is much better than yours and people at the top of the game with great sites now know better than to trade with you.
Don't throw a party
After you are out of the mythical “Google Sandbox” you may get an artificially high ranking in Google, then just as you are bragging to all your friends about it, you disappear off the face of the earth. This happens frequently and is nothing to worry about. You just got an artificially high boost because of fresh content and then you fell back to wherever you normally would be based on your search engine optimization and incoming links and competition. Now get to work and start your climb to the top.
Getting an education online gives you the freedom to study at your own pace. Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.
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Facebook is a great way to promote specials and promotions for small businesses on the web. Using the power of the friends that you have spent time collecting and nurturing, businesses can get a interactive kick from comments, testimonials and post sharing with the ease that Facebook provides. In conjunction with Twitter and Youtube, businesses can plan out a promotional strategy that could put their offerings in front of the eyes of thousands of people.
A couple of weeks before any type of special promotion, the business will want to create small video productions that can be uploaded and shared on social media sites. Videos that are no longer than 2 – 3 minutes in length showing customers giving testimonials, using the products, having fun at past events… anything that creates fun and excitement. No matter what kind of business you have, there are ways to create an informative or commercial aspect to the video production.
These videos can be uploaded to Youtube and Facebook on the day before the big promotion and shared with your friends on their home news feeds. Contact your friends and followers a couple of days beforehand to solicit their comments on your wall in exchange for a special coupon or giveaway just for them. Every video you upload to Facebook or Youtube notifies all of your friends and subscribers to invite them to watch. Each of your friends that makes a comment on your Facebook Wall stating how much they like your business creates a notification to all of their friends. You have now started a domino effect that could put the promo video before the eyes of hundreds of thousands of people.
Your account administrator can leave “thank you” comments in response that will create a sense of interactivity and a personal touch. This kind of buzz is a powerful branding tool that keeps your logos and products on the top of your friends minds, and makes them feel as if you care and are taking the time to connect with them.
