Archive for video marketing
Video sharing giant YouTube continues to offer up more features for it’s users. Now, you can hover your mouse over the play bar to reveal a thumbnail of what’s going on in that video at that time.
This nice new feature isn’t going to help businesses with their video rankings, but it does create an even more enjoyable experience for YouTube viewers. YouTube rolls out new features all the time. Use video marketing techniques to get more customers. It really does work.
In the world of video marketing, YouTube is king. However, there are many other video sharing sites that still get a lot of traffic. One of them being Vimeo. Vimeo has just changed its layout in order to make it easier for users to find other content on the site. With the new redesign, it’s easier for users to follow subjects, keywords, and other users. Vimeo is known for its high quality videos and simple embedded player. Vimeo found that most bloggers had accounts on both YouTube and Vimeo, yet they would always embed videos on their blogs with Vimeo’s player because there are no ads displayed over the video. With these new features, Vimeo is hoping people will be attracted to the site and use it as another marketing tool as well as for their viewing pleasure.
YouTube’s homepage is laid out in order make it easy to find all of your subscribed channel’s videos. It also helps integrate social sites with your activity on YouTube.
When you first go to the home page, once logged in, you will see many different options.
Starting in the upper left, you will see the ‘Add channels’ button.
Clicking this will bring you to the ‘Add Channels’ page.
This page provides you with a list of categories on the left hand side, as well as suggestions to channels you may be interested in subscribing to. Looking closer to the left hand side, you can see the different categories to choose from.
Below the “Add channels” button is your profile information, with links to ‘My channel’, ‘Videos’, ‘ Likes’, ‘History’, and ‘Watch Later’.
‘My channel’ will bring you to your own YouTube channel. This is where only your videos will be shown. The goal is to get people to subscribe to your channel.
‘Videos’ will take you to a list of the videos that you have uploaded. No other videos will be shown. This can help you see all of your videos quickly.
‘Likes’ will show you a list of the videos that you ‘Liked’.
‘History’ will show you a list of the videos that you have recently watched.
‘Watch Later’ lets you see videos you wanted to watch, but wanted to watch later. You manually create a list of videos to be put into the ‘Watch Later’ section.
Below the links will be a place for you to upgrade your accounts with social networking sites as well as read comments that other YouTube users have sent you.
The next section on the left hand sidebar is for your subscriptions. As a YouTube user, you can subscribe to other YouTube channels that are interesting or entertaining to you. This makes it easy to follow these channels, thereby making it easy to view any new videos those channels upload.
The ‘Subscriptions’ link is highlighted by default when you first log into YouTube. A list of the most recent uploaded videos from your subscriptions will be seen in the feed area of the YouTube page.
The ‘Social’ link, located below the ‘Subscriptions’ link let’s you see videos from that were shared with you via social networking sites.
Below the ‘Social’ link will be individual channel links for you to click on. Clicking these will bring you to a page that show those channels’ most recent uploads. You will also have the option of looking at more of your subscribed channels or to see all of them.
Below the subscription section is the ‘From YouTube’ section.
Clicking on the ‘From YouTube’ link will show you suggested videos that you may be interested in. The ‘From YouTube’ section is broken down into smaller categories such as: ‘Trending’, ‘Popular’, ‘Music’, ‘Entertainment’, and more. Clicking on each individual category will provide you with more suggestions related to that category. After looking over the smaller categories, it appears that when you click on the ‘From YouTube’ link, videos that show up in the feed section are for the most part the top or second video from each smaller category.
Below the ‘From YouTube’ section is the ‘Suggested Channels’ section.
This area shows channels that you may be interested in subscribing to. Clicking on the ‘Suggested channels’ link will show in the feed the most popular videos from the smaller sub-categories listed below it.
If you hover your mouse over any of the individual channel names, an X will appear, allowing you to remove this channel suggestion.
The right hand sidebar contains Recommended videos. These videos are based on previous videos that you have watched.
Recommended videos also have the option for you to remove them from the list by simply clicking the X.
Below the recommended videos are Spotlight videos as well as Featured videos. These are chosen by YouTube and can’t be edited or removed.
Being familiar with YouTube’s homepage layout will let you quickly and easily get to sections that you want to access. Learn how to use every tool you can to succeed with a business or start a new career.
YouTube Keyword Suggestion Tool – https://ads.youtube.com/keyword_tool
YouTube now provides you with a keyword suggestion tool all of their own. The Keyword Suggestion Tool searches only within YouTube so your results are different than Google’s.
Other than choosing a language and country that keywords are tailored to, YouTube’s keyword suggestion tool consists of three different ways to generate keywords: Descriptive words or phrases, YouTube video id or url, or by Demographics.
The first and default option, ‘Descriptive words or phrases’ lets you enter in a term and it will show related information.
Type in a keyword term or phrase and click the ‘Get keyword ideas’ button. Do not select ‘Don’t show ideas for new keywords’ unless you only want to see how many people are searching for only that one specific term.
Depending on what keyword term or phrase you used, your results may differ from the above example. Here you will see other related terms as well as the monthly search volume and an option to add that term to your Adwords account. There may be terms that have ‘Not Enough Data’ in the monthly search volume as well. This means that there may be searches for these terms but not enough to formulate a number.
That does not mean you should ignore these lower value keywords. This means, it may be easier for you to make videos tailored to these words. Looking at the results should provide you with ideas on tags you can use in your videos as well as ideas and topics for upcoming videos that you create. The more lower valued keywords you can place on the first page (or number 1) spot on YouTube’s search results pages, the more you look like an expert in that field. This builds a relationship with the viewer, thereby increasing the odds that they’ll subscribe to your channel or buy your product.
YouTube video id or url
You can search for keywords that are related to any video on YouTube. Just copy the URL of a YouTube video and paste it into the correct field. Click ‘Get keyword ideas’ and look at your results.
This is very handy when you want to look at your competition’s tags. You can copy these tags and paste them in your videos to better optimize for SEO.
The third option is to search by demographics.
You can search by gender, min age/max age, by country, and by interests.
Searching by interest lets you choose categories or subcategories. Add these to the ‘Selected interests’ window and then click ‘Get keyword ideas’. These keyword ideas can then be used to create targeted videos on those subjects.
A good practice would be to use numerous different keyword tools when researching topics for your videos. Never rely on just one keyword tool.
Video marketing is one of the hottest new options when it comes to promoting your products and services. Over time, video will become an even larger tool for small and large businesses alike. Any time video marketing is mentioned, talk of YouTube comes up as an obvious leader for potential customers. YouTube’s viewership is the largest of any of the video sharing sites and it’s also the second largest search engine right behind Google (which owns YouTube). Keeping up with the many changes and features YouTube implements is an extremely important aspect of using this valuable tool as best as you can. One of the best resources to stay up to date with what YouTube does is the YouTube Blog. The YouTube Blog is updated almost daily with the newest features, options, and tools that YouTube wants to highlight. Not only is the YouTube Blog important for updates regarding the site itself, it also emphasizes new videos, trends, and topics that you may be able to capitalize on for your own business.
Be sure to check out the YouTube Blog.
Video marketing is one of the newest and most powerful methods to market your services and products online. However, one of the biggest problems with video marketing is the video part. More specifically, creating the video is the hardest part. And it’s not hard to see why, with cameras, lights, microphones, and editing equipment required to make a decent looking video. There are some other options to getting at least some sort of decent video on YouTube that can market for you. All you need is a YouTube account and that’s easy to get. If you have a gmail account then you already have one. Sign in to YouTube and in the upper right corner, click your username and select ‘My Videos’. This will take you to your ‘My Videos & Playlists’ page. Near the top of this page are a couple links such as ‘My Channel’, ‘Video Editor’, ‘Create Video’, etc. Click the ‘Create Videos’ link:
This will take you to the Create Videos page. Here, you will find a list of sites that provide features such as video editing and video creation. GoAnimate is one such service. This is a pay service but they let you try it out for free. This will let let you create at least one free video, and if you like the service you can always pay for more. What’s nice about this service is it will let you enter in any script you want and then put it to an animation they already have created. When you’re finished, they let you upload it to your own YouTube channel. Once the video is on your channel, you can send it to friends via facebook or twitter, embed it on your site, and submit it to social bookmarking sites. Go try it out.
With a video like this, it would help if you knew how to market online in order to take advantage of this powerful medium. A great place to learn how to market online is at the Internet Marketing Training Center of Virginia. At IMTC you will learn how to market your products and services online and how to use your new video to the most of its potential. In as little as 6 months you can get certified in Internet marketing and start making money online. The best part is, you choose the speed at which you take the classes. It’s all at your own pace.
Here’s an example of a video I made in under 10 minutes:
Just when you think YouTube is going to stay the same for a while, they go and change it all up on you. Today, I was uploading a new promotional video for IMTC when I found that the upload page is completely revamped. Here is what I saw:
Everything is cleaner with a new look on the upload page. Basically, all of the options are the same except that you can now upload more than one video at a time.
But the changes don’t stop there. Once you choose your file to upload, the video information page has changed as well.
Everything is still available to you as in the old video information page, but now it’s so much nicer looking. Check it out when you get a chance.
Video marketing is an important part of marketing online. Learn the video marketing skills needed to land a great job.
Be sure to check out YouTube when you get a chance. They have now changed the ‘As Seen On’ feature. The ‘As Seen On’ feature lets viewers know what websites that particular video is embedded on. This is very helpful for website and blog owners that post video on their sites. YouTube is now helping them get more exposure. The ‘As Seen On’ feature has also moved to just below the view count. This way it’s a lot easier to see.
Another nice new feature is the option to read comments two different ways. Now, you can read comments chronologically or related by thread. The related by thread option lets you read the comments and if somebody response to a comment, it is shown indented under the original comment. This make reading comments easier and help people stay involved with the YouTube community, which always helps keep people engaged and viewing more videos. If you know of any more new features on YouTube, leave a comment.
Learning video marketing and marketing with YouTube is an extremely vital part of promoting your products and services online. Using video is only one part of a smart and focused marketing plan. CLICK HERE to see what else is required for a concise marketing plan.