What kinds of WordPress plugins work best? Learning the latest blog techniques can help you find a job. The Internet Marketing Training Center of Virginia is an Internet marketing school designed to teach you everything you would need to know about selling your products online. No only can you sell your products and services, you can also get hired by companies looking for the same thing. Check out http://www.imtcva.org for more information.
Paid Search Results
One way to find targeted traffic is to pay your way to the top of the search results. This is called Pay-Per-Click or sponsored ads. You have seen them often almost every time you search online. They will be typically on the top of the page or the right hand side of the search results on Google with websites that match your inquiry.
The reason it can attract high quality targeted traffic is that your ad will match what the searcher is looking for based on the exact keywords they type in. By paying for search positioning, not only are you putting yourself right in front of your target audience, but you are skipping the process of waiting for natural search positioning and putting your website up on the top of the results within hours of signing up.
This is a great way to test products and new ideas. If you pay for a sponsored ad and your target market doesn't click on the ad or buy anything, you may have a dud of an idea or haven't worded the ad just right. It would be a shame to have spent time and money on a product that no one wants.
Learning to write an ad properly is important to keep the wrong people from clicking on the ad. We will discuss this more in detail in Semester 103. You could go broke very quickly if people are clicking on the ads for no reason. You have to word the ad to attract your specific target market and ‘disqualify' people who wouldn't ultimately be interested in your products or services.
On Facebook, they have their own version of pay-per-click. It's a little cheaper and easier to use than the Google sponsored ads, even though social networking sites generally have lower conversion rates than search engines. This is because when someone is searching for a particular product on Google, they may be ready to buy. On Facebook however, they are there for the most part to socialize and have fun. That doesn't mean they won't buy something from an ad.
How could writing effective ads make you more valuable in the workplace?
Video Marketing and Hosting Sites
Video marketing is one of the fastest growing and powerful ways to spread information around the Internet. Online video has become easier to use over the years with better quality players and more vivid video formats. With the ever growing advancements in software and technology, you can get a consumer level camera and inexpensive video editing software to create informative productions to use on websites, advertising and marketing of your business.
Web based video productions are usually short and informative. They can be produced to drive traffic to your website or business and to welcome visitors to your website home page. They can be made to offer customer service ideas, training for product use and even to advertise specials, discounts and promotions.
Due to the limited attention span of Internet users and to limit the file size of videos for quick webpage loading, video productions are best kept to 2 – 5 minutes. It doesn’t sound like much time, but it really is when you are advertising. The key to efficient video marketing is to produce many small shorts based on keywords that a searcher will be looking for.
In the past few years there have been a large number of free hosting sites where you can upload your videos for sharing. Sites such as Youtube, VideoGoogle, VideoYahoo, Revver, Vimeo and DailyMotion let video makers of any size or professionalism to create an account, called a channel, where you can upload and share an unlimited number of videos that are easily searchable on search engines. In your account you can build a subscriber list, brand your channel with logos and information about your business, make friends and promote your videos by sharing them via email with other users.
You can use a mass video uploading and distribution tool like the one at http://www.TubeMogel.com to upload a video to multiple hosting sites simultaneously. The advantage above just saving time is that you can have a presence on multiple sites to get more views: 50 videos x 100 views each x 20 hosting sites = 100,000 views total.
And videos work for you 24/7. You shoot the video once, upload the video once and people all over the world can view it for years to come, each one with a clickable link to your website in the video description.
A business blog can, and should complement your website, ezine and brand. When you create a conversation with your prospects (visitors, readers), you are establishing your credibility. You build your network and increase the awareness of your products and services in a casual way. A blog is an essential tool in the professional's marketing toolbox. Combined with a website, an ezine, database management and ecommerce system, you will have everything you need to develop and run your business globally and online.
A blog has features that are not usually available on a traditional or static website.
• Easy to update, no tech skills or knowledge of HTML required
• Allows visitors to comment and interact with you
• Builds a community of targeted readers
• Search engine friendly since they are typically updated frequently
• Easy to add pictures, audio and document files for your readers to download
• Easy to add your logo and link from your existing website
We don't recommend free blogging platforms that are hosted on their own servers such as Blogger.com. Free blog software like Blogger does not have many of the features you need in order to interact with your readers, and there is NO tech support. There is very little control over the design elements and you run a chance of getting your blog shut down for no reason.
If you are technically savvy, you may be able to customize a free blog, but most blogging services provide a default template which is not professional looking and has ads for other blogs.
More and more businesses are using the power of blogging to stay in touch with their customers. You can offer downloadable or printable coupons, advertise specials, inform your visitors about your location or hours of operation, and even use comments as a customer service tool. Every business can use blogging to brand themselves: restaurants, plumbers, dry cleaners, marketers, and anyone who has a service to sell.
Looking for a new career in Internet Marketing?
Learning and working from home can be accomplished, no matter what country you live in! Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.
Certified to operate by the State Council of Higher Education for Virginia
When does 20 = 24,000?
If you had only 100 members paying you $20.00 a month, you would earn $24,000.00 in a “year”. 100 members by Internet standards is pretty pitiful performance. 1000 members would mean $240,000.00 a “year”.
On a bad “month” my membership site brings in at least $15,000.00 and a good “month” would be over $100,000.00. Can you see the potential here? If you want to create a site that will give you a monthly income from membership fees, you can purchase a turnkey solution that you can customize yourself.
People are making small fortunes with a small amount of weekly work with these sites.
A great program to use for creating membership sites is Membergate. You can check out an example of a site that uses Membergate at http://www.GreatInternetMarketingTraining.com. You won’t be able to log in completely unless you are registered, but you will see the basic interface.
A relatively new and much less expensive membership software that is receiving a lot of attention is Wishlist Member. It is a plugin for a WordPress blog that turns the blog into a membership site.
http://member.wishlistproducts.com/wlp.php?af=1197328
There are many types of membership sites for every kind of business or topic. There are membership sites just for retailers, dentists, realtors, doctors and thousands more. Membership sites can contain specialized training that is found nowhere else, or it can be found in other places, but the value of the membership site is that it's all in one place so people don't have to spend time looking for the information.
I fell victim of all the scams when I first started. I don't want you to have to suffer like I did. I've got a verifiable list of people I've helped in the thousands and I currently make verifiable millions on the Internet.
Telephone and Text
There are two types of marketing that involve the recipient’s telephone.
1. Is voice broadcasting and the other
2. is text messaging.
For voice broadcasting you can use a service called http://www.automaticresponse.com
Be careful not to use this too often because it can get some complaints that it is too intrusive. Overall though, it can be very effective and people can opt out of the broadcasts easily. You also want to consider only using this service on a customer list of yours, so the people you are broadcasting to already have somewhat of a relationship with you.
There are two major ways you can use this.
A. You can record a message that is broadcast to all the phone numbers on your distribution list and
B. You can advertise a phone number to call for recorded information.
It’s simply amazing what these systems will do.
They have a wonderful video and features list for
A. at http://www.automaticresponse.com/v2/content/services/broadcast.aspx and
B. http://www.automaticresponse.com/v2/content/services/marketingline.aspx
Text Messaging
One thing is for sure. People look at their text messages and they normally do it within minutes of receiving them and mostly immediately when they receive it. They might wait a week or more to check their email, they may never check it or they may check it sometime whenever they feel like it, but not text. They check it NOW.
On one hand this is an EXTREMELY powerful form of marketing but on the other hand it still can be considered intrusive so you have to be careful how you handle it. The first thing is you don’t want to be buying lists of phone numbers and spamming text messages to them. That’s a great way to ruin your reputation.
The best way to do this is to give your customers or prospects a big enticement to allow you to text them, such as giving away give discounts on many of your products and services once a week. You should tell people signing up exactly how many texts they can expect. Some text messaging services require that you do this and you must guarantee that’s all the messages you will send.
You can send as many as you want as long as the receiver has agreed to it. Since text broadcasting is not free at the present time, you should be judicial in how many text messages you send and make sure you are getting a return on your investment.
Plus, for most professional people too many promotional texts would get aggravating. You can actually sell text messages. You could sell your daily inspiration message or your daily weight watching reminder or whatever short message you have.
Here’s some tips on text message marketing:
• Add a text message field to your ezine sign up form
• Add text message subscribe instructions to your printed material.
• Send a broadcast to your email subscribers encouraging them to sign up.
• Give instructions to sign up for your messages on all your social networks, websites and blogs.
• Don’t text too often
• Make sure you don’t text anywhere near sleeping hours (this may be difficult if you do business worldwide)
• Limit your messages to about 150 characters.
This video tells you how you can ethically grab free content off the Internet, put it all in one place and get high search engine rankings and great revenue. This is a great way to participage in ecommerce.
Working from home the part of the new economy. Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.
Certified to operate by the State Council of Higher Education for Virginia
