Are you a business owner and ever want to know…

The popular search terms in your industry?

Current trends?

What your customers are talking about?

How your competition is doing?

Well, with Google Trends you can answer all of those questions plus more. Google Trends is a free tool that displays search query information, it analyzes Google web searches for a selected term. Instead of showing the number of people that have searched for a particular term, Google Trends will display a graph that shows how popular a search term has been over a time period.

Google has the largest catalog of keywords so using this tool for a small business is important and can be very useful.

Here are 3 ways that business owners can use Google Trends:

1. Effective keyword research, Google Trends allows you to see the most popular keywords and it also makes suggestions for related keywords. This information can be used to create SEO friendly content for your business.

2. Get inspiration for new content ideas for blogs, articles, or social media networks. You can search current terms and see what people are talking about in relation to your business and industry. You can also spot trends and see the locations in the world with the most interest. You can attract more traffic to your business website by staying up to date with any changes in your industry.

3. Spy on your competition by analyzing what keywords and terms they use that has been successful or ones that you should stay away from. As a business owner Google Trends should be used to support your marketing campaigns. Google Trends can help you reveal great options when trying to create unique and up to date content for your business.

Mobile interaction may be the answer to increasing brand recognition, customer loyalty, and profits for your business. There are over 5 billion active mobile devices worldwide and that number will continue to grow. Consumers always have their mobile phone within arms reach. Most text messages are read within three minutes.

This is a great opportunity for business owners and marketers because mobile marketing gives you the ability to connect directly with the consumer. The world has gone mobile, there are more mobile phones than computers. Why wait to implement a mobile strategy into your marketing plan?

Mobile communication is very personal, the consumer has to give you permission to send them advertising messages. Depending on your business you can use different incentives like coupons, contests, freebies, and or promoting through other mediums to build a mobile list of consumers interested in your products or services. As a business owner or marketer once you get permission you have to know the correct steps to follow to capitalize and influence the consumer to take action. There are important strategies that need to be implemented to build a great mobile marketing relationship with consumers.

Engage the consumer

As a business owner or marketer it is only natural to think “how am I going to get more sells?” Although, sells should remain a goal, your focus should lean toward building a relationship and helping the consumer with whatever problem your product or service solves. Engaging the consumer with relevant messages will get the consumer to take action. Jumping right into an aggressive sales pitch will be a guaranteed way to lose consumer interest. You should ask the consumer for their opinion, have a contest, showcase new product releases, special event details, and upcoming sale details are all ways to actively engage your mobile list.

Have a clear call to action

This is where mobile marketing can get a little challenging. Each advertising or marketing text has to clearly state what you want the consumer to do and whats in it for them, in a 140 characters or less. Make sure your message is clear and concise. Yes, the world is mobile which means we are always on the go and most consumers lose interest when they have to take too many steps or if the message is hard to understand.

Create a way to increase profit

Use the 80/20 rule, 80% engaging content and 20% sales. Know when it is best to contact your consumer based on your unique business. The mobile world has changed the consumers' attitude toward advertisements, to be effective you have to create urgency and you have to advertise at the right time to produce real time results.

If you are a lunch diner advertising a discounted new menu item, contacting your customer during dinner hours the day before with the promotion will be a difficult sale. As a marketer you have to research your target market and understand their habits. For a lunch diner, the working adult would most likely be the target market. You have to contact the consumer when you can make an impression and motivate action. To be effective, I would recommend contacting the consumer mid morning right when they are sitting at their desk, stomach growling, and thinking about lunch.

Build brand loyalty

Another great benefit for mobile marketing is that the consumer will remember your brand when they are ready to purchase. By sending friendly, useful, and relevant information and not just trying to force sales you build a relationship with the consumer. Consumers are always looking for reasons to stay loyal to brands and your marketing messages can set you apart from the competition when it is time to take action.

Mobile marketing is a great way to engage with your target market, make a positive impression with consumers, and establish a long lasting relationship. Although, mobile messages is just one aspect of mobile marketing, it can be used by business owners and marketers in almost any industry to increase profits.

Have questions about how mobile marketing can help your business contact us today!

Web copy can persuade an individual to take action or make decisions. If you have a way with words and want to start a career in Internet Marketing we can help at IMTC. You can make a lucrative income by applying the art of copywriting to either your own business or for someone else's.

Good web copy is very important when you are growing a business online. You have a very limited and small time frame to grab the consumers attention and persuade them to take action online. We teach all the top copywriting techniques at IMTC that will help you understand and write effective web copy.

You don't have to be an excellent writer, but with practice and implementing the correct techniques you can become an effective copywriter. Our distance learning program provides students with easy to understand lessons that will help perfect your copywriting skills. A great copywriter must research the market and the target audience so you can place yourself in the consumers shoes and write the words that will encourage action.

Jump start your Internet Marketing career today, visit us at IMTCVA.org.