Are you interested in video? Whiteboard animation or video scribing is a great option you should consider. You can add another revenue stream by creating fun and engaging marketing videos for businesses.

Whiteboard animation videos are very effective for business marketing because they invoke emotion and they help bring marketing campaigns to life. Many business owners are looking for ways to communicate their message more effectively, and a whiteboard animation video may be the answer.

Businesses different industries can benefit from informational or how- to videos. An informational video is a video that displays what the business has to offer and how they can help. Using a video scribe for an informational video will help a business stay top of mind with their consumers because each video is so unique and entertaining. When it comes to getting a businesses message across, traditional educational or marketing techniques may not resonate with your viewers. Visual storytelling is a much more effective way to ensure that a businesses message reaches their intended audience. Informational videos can be used to showcase a product launch or an event.

You can also use a whiteboard animation video to create highly effective how to videos. How-to videos are short videos that explain a problem or process and then provide a solution. It has been proven that people like to be visually stimulated and entertained when learning new material.

Check out Sparkol Video Scribe so you can start making money from these cool videos. Fiverr has a whole section dedicated to video scribes, I know a $5 video is not rich but there are options to up-sell the customer by offering extra add ons that you can charge for. A few popular add ons are quick delivery, adding a voiceover, using premium images, or making the video HD. Click here to view all the options on Fiverr.com

The Internet Marketing Training Center of Virginia is an Internet marketing school designed to teach you everything you would need to know about selling your products online.No only can you sell your products and services, you can also get hired by companies looking for the same thing. Check out IMTCVA.org for more information.

There has been a shift in the way consumers purchase products and interact with brands or businesses. The popularity of social networking took the marketing world by storm. Social networking is the reason why the marketing industry has changed. This change is good we have so much information at our disposal that you have to make yours stand out. Consumers want results not content.

– Consumers can see reviews, complaints, and suggestions all with a simple search or glance at their timeline.

– Consumers do not hesitate to tell friends and family about good or bad service. Word of mouth advertisement has always been huge in traditional marketing but with social media, telling your immediate friends and family has turned into telling your whole network.

-There are also many other businesses that target the same audience as you. You need to search for ways to stand out. You can accomplish this by by showcasing your unique personality and the benefits that you business can offer to the consumer. You want people to like, know, and trust you. If 3 people are selling the exact same chocolate bars, you have to figure out what different approach will win the consumers business.

Content marketing has become a popular marketing technique because there is a lot of competition and the Internet made it easier to share knowledge to a broader audience. The consumer has the ability to easily access data that can quickly influence their buying decision. As a business owner you have to set yourself apart from the crowd. Content marketing shows the consumer that you are in business to help them, you understand their needs and wants, you value any time they spend with your products or services, and you appreciate their loyalty to your brand. You are in the process of forming true relationships and not just trying to get a sale so, naturally you should say,“Thank you!” Show the consumer you appreciate them, even if they haven’t bought anything yet, they will soon.

I personally think many successful businesses have been using the content marketing approach many years before it actually became the thing “thing to do.” It is all about forming valuable relationships with the consumer.

Don’t get discouraged if you are feeling overwhelmed from information overload. Understand that content marketing can help your business in the long run if you keep your consumer at the focus point of all your business and marketing decisions. Once you establish specific goals it will become easier to understand. Content marketing is not a new Internet trend; this is something you should get a full understanding of if you plan to be successful online. Content Marketing is a streamlined approach to a few different techniques that have been around for years.

1. Pick a niche market.

2. Make specific goals and define what you want to achieve. Instead of saying you want more sales you should narrow it down. Setting specific goals like, I want to start creating more tutorials or I want to include more videos for readers are greet goals.

3. Define your target audience. Knowing the demographics of your ideal audience will help you streamline your content because you will know exactly who you are trying to reach with your content.

4. Start thinking like the consumer that is in the market for your products or services so you can offer solutions to their problems. Listen actively so you can relate to the consumer.

5. Find key people in your niche constantly and learn from them.

6. Offer free content to your target audience through the platform that agrees most with your product or services. Social networking, e-Books, webinars, blogs, articles, video, slideshows, audio files, white papers, and newsletters are all platforms that you can use to reach out to your consumer. Having diversity in the content you share will allow you to reach the most people possible in your target audience.

7. Make sure all your content is conversational, engaging, and timely. Free is good but don’t just throw something together because it is free. It has to be something of value. The consumer will see right through any halfhearted attempts to offer free content that is junk or old material.

Want to discover how you can turn content marketing into a lucrative career check us out at the Internet Marketing Center.

Online video is a great way to spread your message to the world. Businesses large and small are investing large sums to create, edit and distribute videos all over the web. Adding a content filled video to your business website will increase the rank of your website in search engines, which means more visitors.

Video marketing is the number one online business solution of 2013. Why? The increasing popularity of videos is making businesses rethink how they present their information. The percentage of people that watch videos to get their news and training, according to polls, is growing fast and shows no sign of stopping.

However a business uses online video, one thing is true: a person that understands search engines, keywords, script writing and even simple editing needs to help pull the entire thing together. There are many video editors out there, but few understand the concept of online marketing. How the search engine finds the video, how it’s presented, and how it’s shared by others are all important steps to successfully marketing a video.
Many business owners stray away from video because they believe it will take thousands of dollars in equipment to create or that it is a complicated process, but with technology that is not true anymore. Here at IMTCVA we reveal the different techniques and tips so you can make professional looking videos.You are in business because you love what you do and you want to make money so we also uncover the different ways you can profit from video either making it for yourself or making it for other people.

What is video marketing? It is the process of shooting, editing, and distributing online video to bring in targeted traffic to your website. People love video because it is an entertaining alternative to reading. Business owners should love video also because it can establish you as an expert in your field and you can connect with your viewers. Make it easy for your target audience and search engines to find your video by fully optimizing them. The video titles, description, and tags all have to be optimized correctly so the search engine can find your videos when your target market is searching. There also needs to be a heavy social media campaign so you can get the most viewers outside of your website. A traditional video editor rarely understands these concepts. What is the point of a perfectly edited video if nobody sees it?

IMTC supports the idea of a growing online video world with its Video Marketing courses and training. You don’t need your own camera and equipment to be a video marketing expert, just access to a computer and the Internet.The growing demand for online video can create an opportunity for you to work from home in a fresh new career and make money. Offer your services to other people or do it for your own business either way the ball is in your court to start making money!

Many businesses are trying to get to the top of the Search Engine Results Page (SERP) and they are not sure where they should focus their marketing efforts.

In this post I will provide a brief overview of the areas that brands should focused on to effectively build their online presence. If you are looking to market your product or service online this post will give you a run down of the 5 important areas that can help your business move to the top of the SERP.

There are a few options available when referring to search engines there is Google, Bing, Yahoo, or Ask. The role of a search engine is to provide Internet users a tool for answering their questions, locating data, or finding a business. Each search engine is slightly different but the main goals of any effective search engine is to provide Internet users with relevant results, current results, and easy to understand results.

Today, Google is the most popular search engine and they account for almost 70% of the search traffic on the Internet today. Google is holding the top position so it only makes sense to follow the guidelines that Google suggests in order to grow your business the right way online. In the past there were many scams or questionable techniques that marketers used so their business could place higher in the SERP but Google put an end to that. Now Internet marketing is all about sharing useful content and helping the consumer. Below I will briefly list the the areas that you should focus on when taking on the world of Internet marketing. I will follow up to this post with a more detailed post on each topic.

Content
Make sure all your Internet marking efforts are focused on creating content that is unique and relevant. You want a different perspective and or approach when sharing information. Google loves fresh content and so do your consumers. It will not benefit your SERP if you have no new information to offer the consumers.

Keywords
Are the words or phrases that the consumer use when they preform a query in a search engine. It is usually a phrase in question form. You want to think like your consumer and strategically place keywords within your website copy so consumers can find your business when they are looking online. Using the correct keywords requires some detailed research but it is an important step to being found online.

Sharing your content over different mediums
Consumers are all different and no two people learn the same way. A great option that the Internet gives a business owner is the many different mediums that can be used to share content to their audience. You can blog, write articles, use video, infographics, slide shows, or a podcast to reach your consumer. Ultimately the medium that you decide to use all depends on your audience and your business. As a marketer you should try to incorporate the different learning styles into your content so that your audience is consistently engaged with your brand.

Social Media
It is becoming a necessity for a brand that is trying to build an online presence. Social media is “word of mouth” marketing taken to the next level. You can connect with and display what makes your business unique on a social networking site and build a following that is loyal to your brand.

Link Building
You should reach out to power players in your niche. Offer to guest blog or write an article in order to get links back to your website. Having links point toward your site can make a huge difference in your SERP. This shows Google that you are producing interesting and relevant content if other websites are willing to link to your site.
Each of the 5 areas listed above have to be done correctly to be effective online. As an Internet marketer you should think like your ideal customer and make everything you do focused around their wants and needs. The Internet should be used to form meaningful relationships with your audience then the sales will come.

If you are just starting your online business it is important to find unique ways to stand out from the competition while on a shoestring budget. It is a continuous challenge to compete and stand out in a market where there are so many large and established companies online. Many of these companies also have huge marketing budgets but don’t worry. I am going to share 3 tips to effectively market your online business. You want to carve out your own unique path to success, so let's get started!

As an online business owner you need a detailed marketing strategy for advertising that does not break the bank. You must define your target market first. A target market is defined as the consumers that can benefit from your product or services. In the beginning you should streamline all of your marketing efforts to one specific target market this will generate the largest return.

Marketing on a Shoestring Budget:

Reach out to Power Players

The power players in your chosen niche include companies or brands that target the same audience as you and they have  established some type of success online through their website, blogging, or social media. Offer the power player something for free and suggest that you would love if they gave it away as a gift to their readers. Since you share the same target audience, make sure it is a compelling and enticing freebie so you can create a buzz for your business. Ask a power player for an interview to go on your website or blog. People love talking about themselves so the power player will usually promote the interview to his audience which will bring traffic to your website. Another effective way to reach out to power players is by offering to write a guest blog post on a topic that you know their readers can benefit from. When you write a guest blog you want your focus to be centered on providing value and current information to the readers. It is important in your journey as an online business owner to be open minded and willing to learn from other people surrounding your niche.

Create a Group on a Social Network

A group is free to make and it is an excellent way to establish yourself as an expert in your chosen niche. You can also use the social platform to drive traffic to your website or blog. Any social networking platform you choose to utilize for your business should be used to connect with like minded people. You should always provide valuable content for free that is useful to your target audience. While you are growing your online presence you are actively connecting and engaging with your target audience, which will give them a reason to trust and like you, assuming you have a great personality. When you do everything in your power to help the consumer it becomes obvious that you are in business for the consumer.

Create an E-Book

You can upload an e-Book on Amazon for free, you do not have to worry about using an expensive publishing company or those costly distribution fees associated with selling a physical book. Amazon does takes a percentage of every sale so you should keep that in mind when determining a price. I recommend keeping your e-Book reasonably price. Writing an e-Book for your business will help you build brand recognition, brand loyalty, and give you a platform to display your expertise in your niche. Stay current in your niche so you know what topics will make a good e-Book. Your e-Book should be filled with current and useful content that the consumer can benefit from. Amazon lets consumers preview the first few pages of your book before they decide purchase, use this to your advantage and add links to your website, blog, or social media in the beginning to generate more traffic and leads.

Marketing on a shoestring budget is the reality for many online business owners. The Internet is about forming a connection with consumers so they trust you and your guidance. If you are offering a product or service that solves a problem that they have, you are on your way to running a successful online business. The goal is to communicate and engage with your target market so when it is time for them to purchase they know that anything you offer will be filled with relevant, useful, and valuable content.

Are you a business owner and ever want to know…

The popular search terms in your industry?

Current trends?

What your customers are talking about?

How your competition is doing?

Well, with Google Trends you can answer all of those questions plus more. Google Trends is a free tool that displays search query information, it analyzes Google web searches for a selected term. Instead of showing the number of people that have searched for a particular term, Google Trends will display a graph that shows how popular a search term has been over a time period.

Google has the largest catalog of keywords so using this tool for a small business is important and can be very useful.

Here are 3 ways that business owners can use Google Trends:

1. Effective keyword research, Google Trends allows you to see the most popular keywords and it also makes suggestions for related keywords. This information can be used to create SEO friendly content for your business.

2. Get inspiration for new content ideas for blogs, articles, or social media networks. You can search current terms and see what people are talking about in relation to your business and industry. You can also spot trends and see the locations in the world with the most interest. You can attract more traffic to your business website by staying up to date with any changes in your industry.

3. Spy on your competition by analyzing what keywords and terms they use that has been successful or ones that you should stay away from. As a business owner Google Trends should be used to support your marketing campaigns. Google Trends can help you reveal great options when trying to create unique and up to date content for your business.

Mobile interaction may be the answer to increasing brand recognition, customer loyalty, and profits for your business. There are over 5 billion active mobile devices worldwide and that number will continue to grow. Consumers always have their mobile phone within arms reach. Most text messages are read within three minutes.

This is a great opportunity for business owners and marketers because mobile marketing gives you the ability to connect directly with the consumer. The world has gone mobile, there are more mobile phones than computers. Why wait to implement a mobile strategy into your marketing plan?

Mobile communication is very personal, the consumer has to give you permission to send them advertising messages. Depending on your business you can use different incentives like coupons, contests, freebies, and or promoting through other mediums to build a mobile list of consumers interested in your products or services. As a business owner or marketer once you get permission you have to know the correct steps to follow to capitalize and influence the consumer to take action. There are important strategies that need to be implemented to build a great mobile marketing relationship with consumers.

Engage the consumer

As a business owner or marketer it is only natural to think “how am I going to get more sells?” Although, sells should remain a goal, your focus should lean toward building a relationship and helping the consumer with whatever problem your product or service solves. Engaging the consumer with relevant messages will get the consumer to take action. Jumping right into an aggressive sales pitch will be a guaranteed way to lose consumer interest. You should ask the consumer for their opinion, have a contest, showcase new product releases, special event details, and upcoming sale details are all ways to actively engage your mobile list.

Have a clear call to action

This is where mobile marketing can get a little challenging. Each advertising or marketing text has to clearly state what you want the consumer to do and whats in it for them, in a 140 characters or less. Make sure your message is clear and concise. Yes, the world is mobile which means we are always on the go and most consumers lose interest when they have to take too many steps or if the message is hard to understand.

Create a way to increase profit

Use the 80/20 rule, 80% engaging content and 20% sales. Know when it is best to contact your consumer based on your unique business. The mobile world has changed the consumers' attitude toward advertisements, to be effective you have to create urgency and you have to advertise at the right time to produce real time results.

If you are a lunch diner advertising a discounted new menu item, contacting your customer during dinner hours the day before with the promotion will be a difficult sale. As a marketer you have to research your target market and understand their habits. For a lunch diner, the working adult would most likely be the target market. You have to contact the consumer when you can make an impression and motivate action. To be effective, I would recommend contacting the consumer mid morning right when they are sitting at their desk, stomach growling, and thinking about lunch.

Build brand loyalty

Another great benefit for mobile marketing is that the consumer will remember your brand when they are ready to purchase. By sending friendly, useful, and relevant information and not just trying to force sales you build a relationship with the consumer. Consumers are always looking for reasons to stay loyal to brands and your marketing messages can set you apart from the competition when it is time to take action.

Mobile marketing is a great way to engage with your target market, make a positive impression with consumers, and establish a long lasting relationship. Although, mobile messages is just one aspect of mobile marketing, it can be used by business owners and marketers in almost any industry to increase profits.

Have questions about how mobile marketing can help your business contact us today!

Web copy can persuade an individual to take action or make decisions. If you have a way with words and want to start a career in Internet Marketing we can help at IMTC. You can make a lucrative income by applying the art of copywriting to either your own business or for someone else's.

Good web copy is very important when you are growing a business online. You have a very limited and small time frame to grab the consumers attention and persuade them to take action online. We teach all the top copywriting techniques at IMTC that will help you understand and write effective web copy.

You don't have to be an excellent writer, but with practice and implementing the correct techniques you can become an effective copywriter. Our distance learning program provides students with easy to understand lessons that will help perfect your copywriting skills. A great copywriter must research the market and the target audience so you can place yourself in the consumers shoes and write the words that will encourage action.

Jump start your Internet Marketing career today, visit us at IMTCVA.org.