Explore a Career as a Copywriter

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Web copy can persuade an individual to take action or make decisions. If you have a way with words and want to start a career in Internet Marketing we can help at IMTC. You can make a lucrative income by applying the art of copywriting to either your own business or for someone else's.

Good web copy is very important when you are growing a business online. You have a very limited and small time frame to grab the consumers attention and persuade them to take action online. We teach all the top copywriting techniques at IMTC that will help you understand and write effective web copy.

You don't have to be an excellent writer, but with practice and implementing the correct techniques you can become an effective copywriter. Our distance learning program provides students with easy to understand lessons that will help perfect your copywriting skills. A great copywriter must research the market and the target audience so you can place yourself in the consumers shoes and write the words that will encourage action.

Jump start your Internet Marketing career today, visit us at IMTCVA.org.

No Sales Pitch Allowed!

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Content marketing is a technique used to create and distribute relevant and valuable content that is used to attract and turn consumers into a profit. You want to attract consumers that are interested in purchasing your products or services and content marketing can help with that.
 
Using content to market your business is very popular and effective for either large or small businesses. There is a lot of value by having an integrated content marketing plan for your business.  At IMTC our instructors always teach our students the power of content marketing. Content marketing is effective because it takes the sales pitch out of the sale. Content marketing will allow you to deliver info that will educate your target market. Times have changed and consumers are bombarded with sales pitches so they automatically have their guard up, but with content marketing the process becomes a win-win situation. You can establish and build rapport with your target market without being a pushy car salesman.
 
The classes offered at IMTC will give you the knowledge needed to create quality content that will keep your target audience coming back for return visits. You will also be prepared to deliver content that works best with your unique business and target market. The most popular content marketing methods are blogging, video tutorials, email newsletters, telesiminars, and e-books. Our instructors will teach you how to make a profit from each of those methods.

Visit us at IMTC to discover how you can jump start your business with content marketing.

 

Benefits of Building Websites with WordPress

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Here at IMTC we strongly recommend using WordPress websites. WordPress is a popular tool for building websites because it is not extremely complicated and it allows the user to completley customize the functionality by adding “plugins.” A plugin will allow you to change or add a functionality to your WordPress website.  We teach you everything you will need to set up your own WordPress website, it may seem overwhelming but with basic computer knowledge and a open mind you can master the basics.
 
Our user friendly WordPress Website Creation lessons will walk you through the steps to install and set up WordPress website. Our lessons include a combination of videos, articles, and screenshots to cater to every learning style. The diligent instructors have even complied a reference guide of frequently used, and mandatory plugins that will be very useful to you as you walk through the WordPress Creation lessons.
 
5 Reasons IMTC Loves WordPress
 
Ease of Use
WordPress is so simple to update on a regular basis. You can add new pages and blog posts  quickly and effectively. Skip trying to learn Dreamweaver or any other complicated HTML editing software.
 
Fully Customizable
With the many different theme, widget, and plugin options you can make a unique website that shows your personality and reflects your business accurately to consumers. Adding your social networking links, a calendar, or an opt in form to your website are a few popular options that are available and easy to use.
 
Built in Blog
Make your website more interesting by blogging. Blogging will establish you as an expert in your field and you will be able to interact with your consumers. RSS, comments, and email subscriptions are all possible with a WordPress website.
 
Search Engines like WordPress
SEO becomes a breeze because you will have full control over the meta tag keywords, descriptions, and titles. The simple interface also makes it easy for search engines to read and index your website. If done correctly you can get more visitors to your website.
 
Multiple Users
You can set up multiple users to manage the site.
 
If you are a business owner we believe that you should understand how WordPress works so you can edit and update your own website without having to rely on a web designer for the simple tasks. After mastering the WordPress Website Creation lessons you will have the skills and knowledge to be self sufficient in running your own business website or you can be a WordPress consultant and help other businesses set up their own WordPress websites.

The options are open to you and here at IMTC we make sure you are well prepared and qualified. Check us out and start your career in Internet Marketing.

Distance Education Night Classes

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Learning at night could free your life up for important things. Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for Virginia.

Help With Copy Headlines: Headline Creator Pro

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I've been involved in advertising and copywriting for more years than I care to remember! And this bit of software has impressed me more than anything else that I have seen before!

This tool can give you the help you need with writing ad copy, and especially with the most important part (the part that pro copywriters spend 80% of their time on) – the headline!

Today, money is “created” by the words you say, how effectively you say them and how quickly you get them in front of your readers.

Hard Truth #1: If your sales letter doesn't hit all the right, hot buttons your reader is off to the next great thing.

There's a lot of pressure in knowing that the very first 10-20 words on your sales letter are the most important for you… and possibly your family. It's like having to earn a Perfect 10.0 in the Olympics to win Gold yet you've never done better than 3.7 all season long. Will you Win the Gold and stand atop the podium of success or stare at your competition, stuck on the bench with nothing to show for your efforts?

Hard Truth #2: Your sales copy's ultimate success or ultimate failure hinges on how persuasive your headline is.

You scramble desperately for the answers but they just won't appear. You spend every exhausting night and day dusting off every book you have in your possession just to try to find one small glimmer of hope. The most exciting headline you come across is just slightly more exciting than watching grass grow.

Hard Truth #3: If you aren't a skilled master copywriter you won't find the answers in your head, which means you must find help from someone or something.

Your next “Great Idea” is to hop online and find a copywriter Quick. You check out the latest prices. BOOM! — Like a punch right between the eyes they charge more per hour — OUCH! — than you make in a week. I don't know about you, but I don't want to mortgage my house in hopes of getting winning headlines.

Engaging Facebook Posts: Fill in The Blank

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A fun and interesting way to get your Facebook fans to pipe in with comments is to ask them a question in the form of a fill-in-the-blank.

Getting comments is important for two reasons besides creating engagement: Facebook's feature called EdgeRank determines whether your posts will show to all of your fans (the more shares and comments you have, the higher your post visibility will be) and discovering what is important to your fans (called data mining, it's a way to make future products based on the opinions of your fans).

Here's an example of a highly engaging post we did for a client:

I love writing books and have some new ones in the works. What books have you been working on or recently finished? “The name of my new book is called ________.”       

The fans loved this exchange and were excited to share their book titles with everyone on Facebook. They even went so far as to share a link where people could buy the book on Amazon or their website. We actually encouraged this to add an extra feature of value to the post. Needless to say, it was ‘liked' and ‘shared' more than we expected and raised the client's Facebook popularity immensely.

What can you ask your Facebook fans that will get them excted to leave comments? What could you learn about your fans that would help you make new products and services? Use Facebook and other social networking for what it does best – connecting with and caring about your fans!

 

 

The Best WordPress Plugins

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What kinds of WordPress plugins work best? Learning the latest blog techniques can help you find a job. The Internet Marketing Training Center of Virginia is an Internet marketing school designed to teach you everything you would need to know about selling your products online. No only can you sell your products and services, you can also get hired by companies looking for the same thing. Check out http://www.imtcva.org for more information.

 

 

How to Upload a Transcript to Youtube

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There are two different types of file you can upload. The first one is a caption file. This file contains the text and the exact times in the video that the text was said. A caption file is usually made by special captioning companies or possibly the person who created the video. Most people will not have a caption file, which is fine, because the next option, Transcript File is perfect for that.

A transcript file is going to be a text file of what was said in your video. You can create one of these by either watching the video and writing down everything that was said, or if you have a script, you can use that. Once you upload your text file transcript, your video will now have some new features. Click the View on video page link next to the Captions and Subtitles tab.

When you view your video again, you should see a new Closed Caption button (CC) next to your annotations button. If you click the ‘CC’ button, subtitles of your text file will be visible. Another cool feature that your video now has is the ‘Interactive Transcript’ button.

If you click the ‘Interactive Transcript’ button, your transcript will show up. This transcript pops up right above the description box and will scroll through your text as your video plays. Pretty neat, huh? And it’s helpful for search results as well.

YouTube (and Google) is doing everything it can to make videos be searchable. Unfortunately, the technology is not quite there yet, but it will be. In the meantime, one of the best ways to make your video have extra search engine juice is to add a transcript. Transcripts are text, and search engines like text.

With an added transcript, you make it a lot easier for search engines to find you. If you click around YouTube and watch some of your competitor’s videos, you may see a lot of them are not using the transcript option. Either they don’t know about it, or are lazy and don’t want to bother. Whatever the reason, it’s good news to you. With a transcript, your videos may start to show up higher than theirs, and that’s always good.

How can you get higher search results with more video tips?

 

Website Mistakes That Are Often Overlooked, But Easy To Fix

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We love our websites. We work hard on them, often pay good money for them and then want to show them off to our friends and family. But if you want your site to make money, you'll have to fix these common mistakes that many of us make:

– Opt-in forms not in a prominent area. If your opt-in form is not visible to your visitors, people won't sign up for your freebies and newsletters. An email database is the most important way to make money online. You can't build a list if your opt-in form is in the footer, only on your home page, at the bottom of your content or otherwise below the fold of the site.

– Using videos that are small, ineffective or out-of-date. Make sure you use video player software on your site that is easy to use and easy to see. Small Youtube embed codes, outdated flash players and broken player links will make your site look unprofessional.

–  Too many navigation links. If you want visitors to get around the site easily and possibly buy something, keep the navigation as simple as possible. If you make too many pages with too many choices, your visitors will get confused and leave.

– Font is too small or hard to read. Using a small font can be hard on the eyes, especially for older visitors. Website formatting is different than for print. Monitors are all different and some can make the font nearly unreadable. Using italics and other fancy fonts and colors can create a bad experience for your readers. Think about how many times you have clicked away because the font was too hard to read.

– Make sure that your content is current. Updating content will build trust with your visitors. They are not there to see old stuff. This includes fixing any broken links, updating old images and changing the copyright date.

These are just a few of the common mistakes we make on our websites. Find out other ways your site can make more money!