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Consumer Online Activities

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There are many different reasons consumers go online. Listed below are the top 6 activities consumers perform online:

  • 92% Email
  • 92% Search
  • 81% Check the Weather
  • 76% Read News
  • 71% Watch Videos
  • 71% Purchase Products

You are reading this because you are thinking about starting a career in Internet Marketing or you already have a business and you are trying to increase your web presence. As an Internet Marketer it is your job to capitalize on the current trends. A lot of tasks we used to do offline have been replaced by online activities. For example the Netflix streaming volume exceeded rentals in 2012. Consumers are still watching movies but the Internet has made it easier, you don’t even have to leave your couch to purchase the latest movie. While Netflix is making profits, Blockbuster went bankrupt. Instead of going against the trends, stay ahead of the curve and visit to start your profitable Internet Marketing career.

Yes. Almost everyone is familiar with Facebook, Twitter and Youtube. A majority of us are on these sites daily having fun and making friends. For business however, it’s serious business. Companies large and small are spending time and money on social media marketing, even in the face of declining budgets for television, newspapers and other traditional media. Why? Because social networks are where the customers are. People log in to their Facebook accounts nearly everyday if not more. They are there when they are looking for friends, looking for information and even when they are looking for something to eat or someplace to go see a band. Marketing on social networks is dynamic: businesses can deliver specials, coupons and hours of operation. Fans can get instant updates as to what tonight’s special dish is, what products are on sale and even what other customers are saying about the business.

Look around and take notice: just how many businesses are NOT using social media to reach out to their customers? Very few.  And who is running these campaigns and managing the day-to-day updates and operations that keep the message flowing smoothly? Internet Marketers. People who know more than just posting and sharing photos. You have to know what to say to your fans and when to say it. You have to know how to ‘push their buttons’ so they act on your message. In most regards it’s similar to traditional advertising, just more far-reaching and much more cost-effective.

Why is that important to you? Because this is a seriously in-demand career with a lot of benefit. Companies are realizing very quickly that there is a large gap between their growing demand and skilled employees that know how to do it right. The ball is in your court. In an era where many jobs are being outsourced or eliminated completely, Internet Marketing will continue to grow. At the Internet Marketing Training Center, we teach the skills that you need to make a career like this for yourself. Maybe you didn’t realize that making a great living was possible with something fun like Facebook, Twitter and Linkedin? Well, now you do…

Categories : e-commerce
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2012 will be a lot like 2011 in terms of business practices. Retail, manufacturing and service oriented companies will be scaling down expenses and offering various new services that can be accessed in alternative ways. Doing business as usual is over. Many companies will be turning to the web to increase revenues and cut costs in advertising. The Internet gives businesses a cost effective way to reach their target market over traditional marketing channels. The ever-present issue with the web is finding enough skilled employees that not only know how to work with the new technology, but are able to keep up with emerging trends that may be the ‘next big thing’ and how to leverage those technologies with their business.

Failed attempts to keep on top of the ever changing Internet landscape have left companies high-and-dry in terms of using these new techniques to make sales and build profits. Outsourcing these marketing techniques have left businesses weak and behind the times, or at best, not taking full advantage of the technology available to them. The solution is an educated workforce. One that understands how the technology works on a basic level and how to affect the buying public’s decision making process. Social media, interactive video and user-friendly apps and website experiences are just the tip of the iceberg. Acquiring the skill set to manage this kind of marketing is only a click away.  

What talents do you possess? How can use the gap between supply and demand to carve out a new career for yourself? At the Internet Marketing Training Center, we are searching everyday for the most up-to-date skills that employers don’t even know they need and arming our students with the know-how that makes them valuable… ahead of their time.

But time will catch up. When businesses raise their voices to make the plea for competent workers, IMTC grads will be there to answer the call.

Categories : Career
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Are you a realtor who wants to make a career change or even earn extra money? Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for Virginia

Categories : online school
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There are many options you can take when it comes to post secondary education. When deciding which route you want to take, consider the benefits to distance education. You don’t have to pay for transportation costs, housing expenses, or education materials. One of the best distance education institutions is the Internet Marketing Training Center.

At IMTC, you learn at your pace, when you want to. Get certified in Internet marketing in as little as six months.

Categories : online school
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Being trained in video editing is not enough. Period.

There is a huge demand for online video marketing in every field of business: corporate, retail, manufacturing and service industries. They all are using video to promote their products in social networking, website, mobile marketing and Youtube. Think of the possibilities that the right training could give you. At most technical schools, video editing has been a popular study providing graduates with a great career. But things are changing. The demand by businesses that need video to become a viral tool of promotion is growing everyday, and leaving most video editors in the cold.

Businesses are looking outside of their talent for the services they need. That’s not going to get you the raises and promotions you’re looking for. If your a video editor looking for more saleable marketing skills, our school has the training that can provide an entirely new career path for you. Think about how in demand you could be producing AND marketing online video for your clients. The marketing of video is where the real power of the medium presents itself. One simple two minute video, nicely created, could be seen by literally millions of people all over the world in short order.

Online video is everywhere. You see it on nearly every website you go on to. It’s a huge part of online business marketing and you need the skills to stay above the pack. If you are a video editor, you are so close to having everything you need to take control of your future. At IMTC, we have the up-to-date training that you need to succeed in this arena. Download our career brochure right from the website and others who have used Internet Marketing to accelerate their lives into full gear. Is this you?

Categories : social networking
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Working from home is perfect for people who have full time obligagtions. Learn how you can discover the hottest and most in demand jobs available today. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months and be on your way to a great job. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for Virginia

Categories : Career
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Press releases are a fast and effective way to tell the world about a company’s products and services. The idea of issuing a press release goes back many years – traditionally newspapers were the vehicle of choice for businesses releasing information about promotions, new hires, new locations, grand openings, employee advancement and new products. Trade magazines as well were a great place to issue important company news, and they still are. But the Internet has become the outlet of choice along with those others due to its popularity, ease of use and quickness to market.

That brings up another important technique of marketing that is relatively new: writing good copy for the web.  Online press releases are by their very nature, a different kind of promotional tool. They are dynamic, immediate and consist of many types of media and links. Unlike traditional press releases, they have images, clickable links to websites and resources, videos and widgets. This gives the reader an opportunity to be directed to a website or watch an interactive video presentation right from the press release.  

Marketers who know how to write effective copy for the web, know how to create anchor text for that copy and embed video files into the press release are already ahead of the game. These are the things that you will learn at the Internet Marketing Training Center of Virginia. There are free press release services for the web, and paid services that have a multitude of features that as an Internet marketer, you have to know about. It’s trickier than it looks, but easy when you have the training. As a student of IMTC, you will have the skills to create effective press releases fast and easy, plus the mastery of many other important online techniques that employers are looking for.

Make yourself a valuable asset to the workforce with the proper training in Internet Marketing.

Categories : copywriting
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Check out this cool video for IMTCVa. The Internet Marketing Training Center of Virginia is dedicated to teaching you how to market online. Get certified in Internet marketing at IMTCVa; the only school in the world dedicated specifically to Internet marketing.

Categories : online school
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LAS VEGAS (FOX5) – Lou Ragg of MGM Resorts International says the Internet, including Facebook and Twitter, is the first place consumers go when deciding where they want to spend their money on the Las Vegas strip.

“Just a few years ago is when social media really started taking off for the company and the consumer, very powerful.” The company has a large team working for it’s internet department specifically for that reason.

“We currently have a team of 15 individuals that work on everything from search marketing to domestic display, international marketing, social media.” says Ragg who is the company’s vice president of Internet marketing. These jobs were unheard of just a few years ago but now a necessity to drive business.

“You go back five years ago and it was very important to have a AAA Five-Diamond award, and today it’s, ‘What’s my rating on trip advisor?'” Competing for donation dollars might be tougher than filling hotel rooms and Opportunity Village has to compete for attention online with a much smaller budget.

Jon Mackin is the charity’s digital marketing coordinator, staff of one.  “A very good portion of my day is keeping up with Facebook and Twitter,” Mackin says. Social media is the new age word of mouth for one of the valley’s biggest charities. Not only does Mackin use it to help raise money, but it’s used to save the charity big dollars as well. “We have so many different lines of business so many different things going on at all times we’d be spending thousands and thousands of dollars if it weren’t for social media.”

If this is a job you think you can do because you’ve sent out a few thousand tweets, that may not be enough to be a part of Ragg’s team. You have to be able to monetize the traffic that you control and be adept at using analytics to  see what’s working and what is not.

Learn the skills you’ll need to make a real career from social media.

Categories : social networking
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