Category Archives: e-commerce

Database Building For Success: Why Have a “List”?

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Creating a database of potential fans is an easy way to have ready made customers for each and every book, CD, teleseminar or live event. Using an opt-in form software such as KickStartCart will give you the ability to collect names and emails in trade for something free from you such as a downloadable excerpt of your book, an MP3 of one of your teleclasses or a special report.

Each name you collect will be stored for marketing to later as the years go on. Sending your list a newsletter keeps your brand fresh in your prospects mind and gives them critical info about your business, qualifications and expertise. As your database grows, you can market all of your future products to the list. Your database is the number one key to sales. These are targeted people who already know you and are familiar with your work. A higher percentage of these people will buy from you than just random visitors to your website. That's why it is so important that when random visitors come to your website, you capture their information with a freebie.

Freebies should be digital products that are easily accessible and free for you to give away. E-books, MP3's and membership site content may have cost you your time when you were creating them, but are just files and electrons now. They have no cost of goods sold and no packing and shipping expenses. A speech from your seminar last year has now been turned into another product as an MP3 recording, ready to pass to the masses of website visitors you now have. As a part of your ever growing database, you have control over how you market and when you market your future products. Your database truly is gold….

Learn the latest techniques for a career in Internet Marketing!

IMTCVA Distance Education – Careers in Search Engine Optimization

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SEO – you may have heard of it. Search engine optimization is the technique of designing a website so it is ‘search engine friendly.' In other words, improving the visibility of a website to the search engines causing a higher search result using keywords, images, linking strategies, coding and site maps. SEO is also the understanding of how people search and what the search engines are looking for.

There's alot to SEO when you get right down to it. It's a well-oiled machine consisting of hundreds of different factors. At IMTC, you'll learn it all. And SEO is in high demand from companies all over the world who need their websites to get the most exposure possible. The search engines are where all the new customers come from and how high you rank has everything to do with how successful a company will be on the Internet.

Did you know that you can have a great career in SEO and work from home doing it? Helping businesses with their website ranking isn't always done ‘in house.' Most businesses look for experts who work on the outside to help save money and their bottom line. If a career in SEO sounds like something you would be interested in, look no further than the Internet Marketing Training Center. Download a free career guide that will explain how you can start a new career in Internet marketing and how you can get started today!

Internet Marketing Training Center – Careers In Ecommerce

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What is ecommerce? It's the new economy, the way we purchase online and the fastest growing sector of
marketing. It includes online shopping cart systems, website design, customer service applications,
copywriting and more. If you're here looking for information on a career in ecommerce, you're at the right
place.

At the Internet Marketing Training Center of Virginia,we teach the up-to-date ecommerce skills that
employers are looking for right now. You can even use the training we teach to start your own business
online. Either way, ecommerce is the business wave of the future and you want to be apart of it. At IMTC,
you can get a certificate in Internet marketing in as little as six months. You could even start making
money on the Internet long before that.

What kinds of things will you learn at IMTC? How about blogging, social media, website creation, merchant
accounts, search engine optimization and a lot more. IMTC is dedicated strictly to Internet Marketing, so
you'll get the latest information on ecommerce and how to implement it into a business. Companies large
and small need skilled workers right now to manage their website operations. This IS the career for you.
Visit IMTCVA.org to download our free career guide and read the success stories of people just like you
that are now making a full time living with ecommerce.

Internet Marketing: Who Will Hire You?

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You’ve decided to enter the field of Internet marketing. Who will hire you? The possibilities are endless. Take a look at the myriad of ways businesses are using the Internet today and think about where you might fit in, then find appropriate training to prepare for your new career.

Advertising
Today’s businesses are using advertisements to inform and educate visitors to their sites. You may even see advertisements disguised as brochures, technical specifications or lists of suppliers, as well as giveaways to encourage repeat visits to their site.

Communicating
We have become so accustomed to email that we rarely think about how it actually benefits companies. Used in conjunction with automated mailing lists, email can help businesses create interest and raise awareness of both their company and products. In addition to email, business owners can use the Internet to establish their own virtual community of customers or suppliers.

Informing
Selling your knowledge is one of the primary ways to profit from the Internet. Both businesses and individuals establish their credibility and then sell services, products and technology online.

Publishing
Both newspapers and magazines are now publishing online versions of their publications and attracting digital advertising from manufacturers and suppliers of goods and services.

Recruiting
If you have searched for a job within the last ten years, you are aware of the many job sites and recruiters, as well as large corporations, using the Internet for hiring.

Researching
Google it! Companies use the Internet to conduct research, turning to it to find financial results, technologies, solutions, suppliers and experts, as well as new product areas and markets.

Selling
Shoppers seem to love shopping online, offering business owners the opportunity to sell their products directly to the consumer.

Technical Support
Where new products used to come packaged with a user’s manual, most manufacturers now direct the consumer to their website to download digital version. In addition, software companies provide online technical support to their users and invite you to try upgrades.

Training
More and more businesses are offering interactive training and long distance learning on the Internet. For stay-at-home parents and people with disabilities seeking training, this is a invaluable.

Have questions about your career in Internet marketing? Visit http://imtcva.org/ to download a free career brochure.

For Internet Marketers, a First-Rate Electronic Shopping Cart Is a Must

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What comes to mind when you think of becoming an Internet marketer? Making lots of money? Selling your own products? Distributing your e-zine to thousands of subscribers? For each of these activities, a first-rate electronic shopping cart is a must and choosing one that makes it easy for your customer to do business with you is imperative.

What should you look for when choosing a shopping cart?
Think about what you want it to do. Here are some questions to get you started.

  • Will it calculate tax and shipping costs?
  • Can it handle both physical products and downloadable products?
  • Will it alert you when your product inventory is getting low?
  • Will it suggest related products to the shopper based on what they have already bought?

There is much more to evaluate when deciding which shopping cart to use. The subject of shopping carts  is covered in detail in IMTC's Internet Marketing 101 & 101-OL courses. To learn more, see http://imtcva.org/program/curriculum/

CD and Product Creation Myths De-Bunked

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Myth 1: You have to go to a studio and pay big hourly fees to create a decent CD

Tom's Response: I have only done one CD project in a studio. It worked out just fine and wasn't really that expensive in the long run. I think it cost about $40.00 per hour for a digital studio in someone's basement. If you practice before you get there you can save lots of time and money.

The rest of my CDs have been recorded in my office using my own equipment, or by the company providing the phone service when I was doing a telephone seminar. When necessary, I edited the recordings right on my personal computer with inexpensive software.

Myth 2: You must have music on the tape and make it sound like Nightingale Conant to be successful with CDs.

Tom's Response: For years my audio tapes and CDs did not have music on them. They were completely informational and sold around the world with virtually zero returns. Now, it's so easy to put music on I go ahead and do it just to increase the production value.

Myth 3: You need four-color packaging and lots of expensive graphics so the product looks professional.

Tom's Response: I make my packaging look as good as I can, but I never spend big money on graphics. About the most I've ever spent is $85.00 for an artist to draw a color picture for me which I scanned and used both on the web as an advertisement for the product and on the cover of the product.

Get more information on how to make your own CD products!

Pay Per Click – Be An Advertising Professional

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Pay per click… what in the world is it?

These are the sponsored ads you see in the sidebar section of Google results (and all the other search engine as well). They advertise the products and services on the Internet for companies all over the world. Instead of relying on the search engines to get your website on the first page of results, you can purchase an ad to show on the first page. Sponsored ad placement is determined by how much you are willing to pay for each “click” by bidding on certain keywords or phrases.

Anyone who visits Facebook (and who hasn't?) will notice ads on the right hand side for websites, Facebook pages and groups. These are paid ads too, again determined by bids you place on keywords. These ads are targeted to searchers by the keywords they use when searching the Internet. Of course, creating your ad is not as easy as it would seem.

If you are going to pay real money for someone just clicking on an ad, you will need to make sure that your ad will really sell or you could spend money very quickly and get few results. How you write the ad, what kind of people are clicking on it and how well your website converts into sales are all things you have to learn before getting involved in pay per click. At the Internet Marketing Training Center, we teach you those finer points of writing great ads and making sure your website is ready to sell. Armed with this knowledge, you can run your own business profitably or work for a number of larger companies that place ads everyday. Find out how you can be an advertising professional today!

E-commerce Systems: How To Use A Shopping Cart

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Besides the website and product images, there is a core set of processes to an e-commerce system: the shopping cart, the merchant account, and the payment gateway. A good shopping cart will integrate these elements seamlessly for a trouble free selling experience.  The shopping cart takes the orders, the merchant account processes the credit cards and payments and the gateway connects the two together. The shopping cart produces the code for the selling buttons that are placed under each product on the website.

A general understanding of e-commerce will go a long way in ensuring that you will always be ready to go with any new products you develop. It's not that hard to get a working knowledge of the shopping cart system so you can add and remove products, change prices and descriptions. Shopping carts also have the ability to create upsells, discount coupons, ad tracking and automatically process shipping and handling. To truly reap big profits, your e-commerce system needs to run on automatic… freeing you up to run your business and all the daily tasks you have. Learn to run an e-commerce system of your own…