Internet Marketing Training Center – Home Based Careers

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The economy is recovering, but slowly. Many companies are looking for permanent solutions to cutting costs just to stay afloat and survive any other troubles in the future. Outsourcing is one solution that many are turning to, but the choices are limited. If companies could choose between outsourcing overseas or working with someone in their own backyard, what do you think they would prefer?  

Outsourcing labor is a great choice for today's businesses. It saves them a ton of money on equipment, electric bills, vacations and benefits. Expansion during the economic recovery time is easier when a company can add workers one at a time without a major outlay of cash to get set up.  That's where a career that can be performed at home is most valuable — to them and yourself.

Internet marketing is a growing career that's in demand more and more. As companies weigh the best possible return on their investments, web based advertising and mobile advertising rises to the top of the list. And internet marketing is one of the easiest jobs that you can perform at home.  Almost everyone has a computer and an internet connection. That's all you need to manage a company's website, social networking profiles, video marketing, blogs, articles, pay-per-click ads and much more.

Where can you learn everything you need to know about a career in internet marketing and working from home? At the Internet Marketing Training Center. Get a free career guide that will explain it all. Become the new, in-demand worker for the 21st century!

IMTC – Creating Product Launch Excitement With Facebook

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Facebook is a great way to promote specials and promotions for small businesses on the web. Using the power of the friends that you have spent time collecting and nurturing, businesses can get a interactive kick from comments, testimonials and post sharing with the ease that Facebook provides. In conjunction with Twitter and Youtube, businesses can plan out a promotional strategy that could put their offerings in front of the eyes of thousands of people.

A couple of weeks before any type of special promotion, the business will want to create small video productions that can be uploaded and shared on social media sites. Videos that are no longer than 2 – 3 minutes in length showing customers giving testimonials, using the products, having fun at past events… anything that creates fun and excitement. No matter what kind of business you have, there are ways to create an informative or commercial aspect to the video production.

These videos can be uploaded to Youtube and Facebook on the day before the big promotion and shared with your friends on their home news feeds. Contact your friends and followers a couple of days beforehand to solicit their comments on your wall in exchange for a special coupon or giveaway just for them. Every video you upload to Facebook or Youtube notifies all of your friends and subscribers to invite them to watch. Each of your friends that makes a comment on your Facebook Wall stating how much they like your business creates a notification to all of their friends. You have now started a domino effect that could put the promo video before the eyes of hundreds of thousands of people.

Your account administrator can leave “thank you” comments in response that will create a sense of interactivity and a personal touch. This kind of buzz is a powerful branding tool that keeps your logos and products on the top of your friends minds and makes them feel as if you care and are taking the time to connect with them.

Facebook's “Events” tool gives you the ability to invite your friends to a special event that involves a specific date and time such as a store opening or a three day only sale. The RSVP feature in the Event tool lets staff keep track of how many people may show up or just to see how effective the promotion is going. And of course, the Facebook email system can notify all of your friends about special events and promotions that can lead them to websites where menus, additional testimonials, driving directions and printable coupons are there for the taking. The videos you can upload to Facebook will create a visual powerhouse of excitement and education that gives your social media followers something to always look forward to from your business.

Learn what it takes to have a career using Facebook!

Database Building For Success: Why Have a “List”?

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Creating a database of potential fans is an easy way to have ready made customers for each and every book, CD, teleseminar or live event. Using an opt-in form software such as KickStartCart will give you the ability to collect names and emails in trade for something free from you such as a downloadable excerpt of your book, an MP3 of one of your teleclasses or a special report.

Each name you collect will be stored for marketing to later as the years go on. Sending your list a newsletter keeps your brand fresh in your prospects mind and gives them critical info about your business, qualifications and expertise. As your database grows, you can market all of your future products to the list. Your database is the number one key to sales. These are targeted people who already know you and are familiar with your work. A higher percentage of these people will buy from you than just random visitors to your website. That's why it is so important that when random visitors come to your website, you capture their information with a freebie.

Freebies should be digital products that are easily accessible and free for you to give away. E-books, MP3's and membership site content may have cost you your time when you were creating them, but are just files and electrons now. They have no cost of goods sold and no packing and shipping expenses. A speech from your seminar last year has now been turned into another product as an MP3 recording, ready to pass to the masses of website visitors you now have. As a part of your ever growing database, you have control over how you market and when you market your future products. Your database truly is gold….

Learn the latest techniques for a career in Internet Marketing!

Internet Marketing Training Center – Social Marketing Jobs

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As American companies look for traction in this slow-motion economic recovery, the market for marketers is back. And although these employers’ marketing needs are more diverse than ever, their marketing budgets are trim.

“So many companies are operating lean in marketing right now,” says Donna Farrugia, executive director of The Creative Group, a recruiter of interactive design and marketing professionals based in Menlo Park, California. “Professionals who have a depth and breadth to their experience — they rule right now.” Several marketing careers beckon in 2011, from social media marketing and event marketing to sports marketing jobs.

Social media is all the rage, and even if you’re seeking a traditional marketing job in a conventional industry, you’ve got to have some of the right digital stuff. “About 90 percent of marketing openings are still traditional, but the people competing for them have to understand how the emerging technologies merge with the traditional ones,” says Larry Chiagouris, a professor of marketing at Pace University in New York City.

Social Media Coordinator

“People in these marketing jobs look at Facebook and respond in the name of the company and of the brand,” Chiagouris says. But that’s just the beginning. Because this is the in-the-trenches job of the social media revolution, these go-getters are not just monitoring and measuring activity around the company brand, but also doing lots of posting themselves. They may even launch and manage social campaigns as they build bases of fans and Twitter followers. At larger companies, the social media coordinator may outsource the bulk of posting. Social media savvy, an intuitive understanding of metrics and an evangelistic attitude are the chief job requirements. Related marketing jobs: social media director, social media marketing manager.

Find out how IMTC can help you learn a skill like this!

IMTC – Increase in Online College Courses

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http://www.imtcva.org

Learn why there has been an increase in online college courses and what it means to your future. At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months that can put you on the path of a new career. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for Virginia

IMTCVA Distance Education – Careers in Search Engine Optimization

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SEO – you may have heard of it. Search engine optimization is the technique of designing a website so it is ‘search engine friendly.' In other words, improving the visibility of a website to the search engines causing a higher search result using keywords, images, linking strategies, coding and site maps. SEO is also the understanding of how people search and what the search engines are looking for.

There's alot to SEO when you get right down to it. It's a well-oiled machine consisting of hundreds of different factors. At IMTC, you'll learn it all. And SEO is in high demand from companies all over the world who need their websites to get the most exposure possible. The search engines are where all the new customers come from and how high you rank has everything to do with how successful a company will be on the Internet.

Did you know that you can have a great career in SEO and work from home doing it? Helping businesses with their website ranking isn't always done ‘in house.' Most businesses look for experts who work on the outside to help save money and their bottom line. If a career in SEO sounds like something you would be interested in, look no further than the Internet Marketing Training Center. Download a free career guide that will explain how you can start a new career in Internet marketing and how you can get started today!

Internet Marketing Careers – Online Video Power For Corporations

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Video marketing continues as the go-to technique for businesses large and small who want to make a quick and effective impact on their sales. In fact, a recent University of California study discovered:

– A small business can instantly increase their credibility over 50% in their customers and clients eyes by placing a video on their website.
– A video can give a small business a decisive marketing edge over their competition if their competitors have no videos.
– The marketing message can be communicated and visualized more easily from a video than from the written word.
– A client is more prone to believe video messages over a written one.

That's because video will give people more opportunities to analyze body language, voice inflection and other physical factors the written word can never convey and as a result proves more convincing and credible. All these facts are not that surprising, why? Because a whole new generation has been raised with online videos. We now have a generation who not only accept video messages, but expect and even demand them. That's why a business who ignores video marketing will be in danger of playing catch up with their competitors.

Many small, unknown companies have literally leap-frogged over larger, more established competitors because of the power of video marketing. In fact, this may be one of the last frontiers for the little guy to level the playing field with larger competitors. Stories continue to abound of tiny no-name businesses who catapult to fame and fortune because of a well placed marketing video. The good news is, this is only the tip of the iceberg. Video marketing is still in its infancy, that's why those who can effectively use video messages will reap the largest rewards in the future.

Video marketing is a part of the formula companies who have the competitive edge enjoy now. That's the quiet secret most companies who effectively use video marketing hope their competitors never find out. Get with the program! Choose Video Marketing for a great career!

Internet Marketing Education – What Are META Tags?

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Let’s look at an analogy that might help you understand what HTML coding is. Have you ever been to the theatre? What you see on stage is the actors, the furniture, the scenery, etc.

Behind the stage is all the rigging that makes the play work.What you see on stage is analogous to your webpage. What you see behind the stage is analogous to the HTML code. Your browser (most likely Internet Explorer, Safari or Firefox) interprets all the crazy looking HTML code from “back stage” and makes it look like a webpage.

So, now that you know what HTML is, let’s look back stage and see how META Tags apply to your site.META Tags are being used less and less, and you certainly shouldn’t depend on them to get high rankings, but you still should have them because they help you control what the search engines results list says about your site when someone does a search for your topic.

If you want to see some samples of META Tags, open a browser (Internet Explorer) and click on “view.” Then click on “source”. A new window will pop up and you can look at all the behind-the-scenes HTML programming of just about any webpage.

Here's an example of what the META Tags look like:
Sample META Tags

Note: The <TITLE> Tag should be the first thing after the <HEAD> Area of the page and then comes the “description” META Tag and then the “keyword” META Tag.

<HEAD>
<TITLE>Customer service training</TITLE>
<META name=“description” content=“Customized customer service training at your location by the person that “wrote the book” on customer retention”>
<META name=“keywords” content=“customer service speaker, training, trainer, client retention”>

Making web pages is pretty easy to do now and you generally don't have to know much about HTML. However, you do have to go a little bit behind the scenes to learn about META Tags, But you don’t have to go too far because the new web authoring programs help you make the Meta Tags. Also, WordPress has plugins that make META Tags for you.

Interested in learning more?