MTCVA – Outlook For Digital Marketing Jobs: 2012

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The State of Marketing Budgets

Budgets for other types of marketing and advertising, including print and radio, are on the decline as marketers reallocate those dollars to online efforts. In the Marketing Budgets 2010: Effectiveness, Measurement and Allocation report from Econsultancy and ExactTarget, they reported that “digital marketing will account for 24% of overall marketing spend this year, and 28% of firms are shifting at least some of their overall marketing budgets from traditional to digital channels.” Other key findings from this report include:

  • 64% plan to increase budgets for search engine optimization.
  • 51% plan to increase budgets for paid search marketing.
  • 70% are planning to increase their budgets for off-site social media such as Facebook and Twitter, despite admitting to being “poor” at measuring social media return on investment (ROI).
  • 46% of companies say they are planning to increase their overall marketing budget.
  • 42% say they are planning to keep this budget the same as it was in 2009.
  • 40% of company respondents stated that the biggest barrier to digital marketing investment is restricted budget for all types of marketing.
  • 61% of companies claim to have a good understanding of digital marketing return on investment, with 22% saying their grasp of this is “very good” and 39% saying it is “good.”

 

How could an Internet Marketing education change your life?

Internet Marketing Training – Distance Education Is Environmentally Friendly!

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You've heard of the new “green careers” that are growing in popularity every day, but have you heard of “green learning?” Distance education is known for paperless and convenient learning. E-learning programs are 100% online, testing is done automatically and content is accessible on the school website. No books need to be mailed, very little energy wasted on classrooms – green learning!

Consider these “Green” benefits of online training:

A student participating in online courses doesn’t need a dorm room, a library, a cafeteria or seven different classrooms in order to learn. There is no huge sprawling campus burning hundreds of lights, using mega watts of electricity and dumping gallons of water down the drain. In addition, no wildlife is displaced to make way for new buildings and campuses.

A distance learner doesn’t have to depend on vehicles to participate in classes. No car, no bus, no commuting, thereby eliminating exhaust and fuel consumption. Instructors and students generally communicate through email, so no trees are sacrificed to make paper for lessons and handouts. In addition, the learners don’t have to print their assignments so they are not adding ink cartridges to the landfill.

Distance education pays off for the individual in many ways. Helping the planet while educating yourself is a bonus. That is just one more reason to take online courses. It’s convenient, it’s accessible 24-7, and it’s the new green.

Learn more about our complete studies program!

Learning Internet Marketing – How Can Distance Education Give You Freedom?

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After a divorce in 2003, I really wanted (and needed) a change of career. I was stonewalled after 20 years in the same industry and not only was it slowly downsizing from the financial fervor it once had, I was just plain burned out on it. It was exciting to think of what a new career would mean to my income, and better yet, my motivation. I did face a couple of problems, however: I was a single parent, I was on a serious budget and I was working a full time job to pay the bills. After looking around for a solution, distance education came to the rescue.

I had not been to a traditional college for almost 20 years previously, so I hadn't heard of distance education. I dove in head-first to see what it was all about and at every turn I knew it would be right for me. I could study at my own pace, even in the middle of the night. I could study right in the privacy of my own home, on my own computer with my kid in my lap. They even had payment plans that suited my budget. I learned about the growing new career of Internet Marketing and realized that not only could I study from home, but I could work from home as well.

This made the transition from moving from my old job to a new career less confusing and frightening. I used the choice of distance education for the stepping stone towards total freedom. I could take control over my life and guide it to where I wanted it to go next, conveniently and without breaking the bank. Things sure have change since I went to school. Between the Internet and distance e-learning, anyone can make the changes they need to succeed — even during difficult circumstances.

Get the information that could change your life!

YouTube comes out with new options

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Be sure to check out YouTube when you get a chance. They have now changed the ‘As Seen On' feature. The ‘As Seen On' feature lets viewers know what websites that particular video is embedded on. This is very helpful for website and blog owners that post video on their sites. YouTube is now helping them get more exposure. The ‘As Seen On' feature has also moved to just below the view count. This way it's a lot easier to see.

Another nice new feature is the option to read comments two different ways. Now, you can read comments chronologically or related by thread. The related by thread option lets you read the comments and if somebody response to a comment, it is shown indented under the original comment. This make reading comments easier and help people stay involved with the YouTube community, which always helps keep people engaged and viewing more videos. If you know of any more new features on YouTube, leave a comment.

Learning video marketing and marketing with YouTube is an extremely vital part of promoting your products and services online. Using video is only one part of a smart and focused marketing plan. CLICK HERE to see what else is required for a concise marketing plan.

Distance Education Is The Answer To Those On A Budget

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Not everyone lives in a big city. Not everyone can leave their hometown to live in the big city and go to school. For those who have worked and saved to go to the school of their choice, or were lucky enough to get expensive loans, college will open up fantastic opportunities for you. But what about the rest of us? Distance education or e-learning, gives everyone the same opportunity to learn a needed skill regardless of their ability to attend a major school.

Distance learning can be done from the privacy of your own home, at a pace that suits you. You could be a single parent, have a full-time job, taking care of elderly parents yourself or just need more freedom than attending a traditional college in person can give you. Do you live in a rural area? Does the idea of having to move from home or find housing on campus in a strange town bother you? Distance education is the answer to making your dreams of getting a quality education come true.

Most distance education programs are known for their affordability and payments plans. For schools offering e-learning programs, it is a convenient way to get additional revenue from students that ordinarily would not be able to attend at all. Everyone benefits from this easy-to-use situation, creating the freedom for anyone to attend the school of their choice and learn a new career. How could learning from home and keeping payments within your budget change the way you see your future?

Distance Learning: What Does It Take to Succeed Distance Education?

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You gave it a lot of thought and did a lot of research, but you finally took the plunge and signed up for a distance education course. This is a very exciting time for you because you have high expectations that your studies will lead to a lucrative new career. Now it is time to focus on what it will take for you to succeed and how to approach distance education.

Below are some pointers to help you adapt to online learning and reach your goals:

* Commit to learning the lessons. Make every effort to understand the material covered in each lesson as it is presented. Definitely avoid waiting until the last minute to look at the lesson because you will have to rush through the material, which will make it difficult to absorb and learn.

* Manage your time. We all have family and other obligations to balance with our day-to day activities. Make sure you set specific times to devote to your studies with as few interruptions as possible. When you are a new student, you may find tha,t at first, family members don’t take your desire to learn as seriously as you do. Be persistent and protect your study time. You may be pleasantly surprised when your family eventually takes on more responsibilities to free you of your tasks so you can concentrate on the courses.

* Start with a clean slate and a clear mind. A cluttered space makes for a cluttered mind. Make sure you set up a learning environment for yourself wherever you can find the peace and quiet to concentrate. It may be at a kitchen table, it may be at your office, it may even be in the neighborhood coffee shop or local library.

* Arrange the supplies and equipment you need before you begin. Work in a well-lit space and place everything you will need nearby. This may be your laptop, a recorder, pencil and paper or a printer, as well as a comfortable chair and surface to work on. Some students like to play music as they study so you may want to load your favorite tunes on a CD or MP3 player before you begin to study. The objective is to set the stage for learning.

You have already invested your hopes and money in preparing for a new career. Invest your time and efforts, as well, to ensure you reach your objectives for a better future.

Taylor Gets Interviewed by Tom Antion

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http://www.imtcva.org

Tom Antion interviews Taylor about what it was like being in the school commercial. Taylor remembers her line about the glass ceiling but she isn't scared of any glass ceiling because she's going to go to the Internet Marketing Training Center of Virginia. There she'll learn how to work for herself OR for a company or business as an Internet marketer. Check out the site to get more info for yourself.

Distance Education – Recession Proof Businesses

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Yes. It's been a tough last few years on the economy and in the job market. Many conventional careers took a major hit as companies try and find a bottom line that they can use to survive. Middle management, an important resource over the last two decades, became a cost -heavy burden on most businesses and many people lost their jobs. Businesses have turned to more cost-effective ways to advertise and broaden their global reach. For most, the Internet provided the key marketing and advertising strategies they were looking for to stay afloat.

Of course, resources ran low when the demand for skilled Internet workers ran high. There was a shortage of people that knew the fast-paced and ever-changing Internet world.

Jobs in Internet marketing are recession proof. Why? Because during tough times the Internet offered the solutions for many cost-cutting measures. Employees could work from home, saving a ton of money for companies on things such as office space, utilities and equipment. The return on investment for advertising on the web is greater than that of conventional PR: television and print media.

Internet marketing is an integral part of almost every company, large or small, and it's here to stay. The job market for skilled Internet marketers, bloggers, video media and writing for the web is constantly growing. How can you tap in to this rewarding and expanding market?