Video Marketing – What is it?

Video marketing consists of posting your videos to sites so people can watch and comment on them. Sites like Facebook, Youtube, Metacafe, Myspace, and many others accept videos. Videos get people to comment and share with their friends, just like they do with comments to posts. All of this sharing and commenting can build connections that in turn will get you customers. Video is a powerhouse when it comes to media marketing.

It contains all the other elements listed above: text, audio, images, and graphics. That makes it very powerful. Also, a lot of people don’t have the skills to create video on their own. This means that there aren’t as many videos on a subject compared to an article on the same subject.

That gives video more value. However, videos are harder to make search engine friendly. Articles are still the easiest for Google to find. But there’s good indication that video may or may not over take articles in the eyes of Google and other search engines in the near future, so getting on the video bandwagon now could be a huge benefit to your career.

With a little training, you could increase your value to a company and increase what you earn. It’s time you took your career to the next level of professionalism. If you are ready to do that, here is the place to start.

The Concepts of Internet Marketing

Marketing is not a new concept.  The Internet is no longer new, but it continues to evolve almost daily so that there are new opportunities and new ways for doing things.  I don't think anyone could have predicted the rise of Facebook or Twitter, yet these are becoming business essentials.

One thing we all hate is junk mail.  We we started getting junk email someone, somewhere, (sadly, it wasn't me) coined the term “spam” and now we can use it for quite a few things.  Basically, spam is unsolicited marketing. With the advent of social media like Facebook and Twitter, we can now “opt-in” or “subscribe” to the information we want.  We DO want to here about specials deals from our favorite stores.  We do want to hear what our favorite celebrities are doing without having to go buy a gossip rag—as well as getting the low down straight from the horses mouth.  We want to hear about when our favorite movies, video games, tech gadgets come out.  We want to be connected!  We just want to control that.

So, this is all great if you are a giant company.  You aren't really marketing or promoting, your just kind of expanding your presence. What if you are the little guy?  The little business?  The entrepreneur? That's where the marketing comes in.

You have to get out there and get in front of the traffic.  There are all sort of avenues for that on the Internet.  Not all of them may apply to your business.  Some will, and some will need to be tied into other more traditional forms of promotion.

For instance, our children are growing up with the Internet as entertainment.  There are all sorts of games, all sorts of forums, all sorts of ways to entertain themselves.  If they aren't creating themselves, they can FIND people out there creating.  There are kids on YouTube, making a fortune being stupid.  There are adults making a fortune on the YouTube being ridiculous.  Unfortunately, “ridiculous” is often funny and if you can draw people in (we're taking about word-or-mouth campaigns that takeoff) and when the people show up, businesses want to pay to sell them something.  If you have the attention of the public, there are businesses that want to stand right next to you and bask in the glow—showing off their latest product of course.

That's what you want to do.  You want to get in front of the people show off what you have.  That's what we teach over the Internet Marketing Training Center. We teach the concepts of marketing on the Internet and how best to apply those concepts.

Don't believe me?  Check out some of the people who are getting rich off of applying the principals of Internet Marketing.

Ilya Pozin : Made his first million by the time he was 25.

Gloria Starr: Travels the World as an Image Consultant.  Grew her business on the Internet.

Internet Marketing Careers: Videos and Production

I'll bet by now there isn't anyone on Earth that hasn't seen a Youtube video.

People watch over 2 billion videos a day on Youtube and every minute over 24 hours of footage is uploaded. Not only is Youtube a fun place to just hang out and watch your favorite vids, it's a great place to learn stuff. If I want to learn to run a certain software program or even how to repair my car, I search Youtube for the answers. It's much easier to watch a video than to try and follow along in some document. The people who submit videos to Youtube come from all walks of life and varied age groups including 10 year old kids submitting skateboarding tricks to serious college students making independent films. But one group of video makers are growing faster than all of the rest…. companies.

From Target to Apple to BlendTec, companies large and small are using videos to market their products and services. Videos can create a brand name, answer customer service issues, advertise specials and just plain entertain the millions of people a day watching on Youtube. Video marketing has become one of the most cutting edge and powerful tools in a company's strategy to advertise themselves and they pay good money to make and market these videos. This opens up a huge opportunity for you to get in on the ground floor of a new career field.

If this interests you, you have the whole world in front of you. And a distance learning education school such as IMTC can be the ticket to your new career. We cover all of the practical nuts-and-bolts training for things like video marketing, social media, search engine optimization and tons more. Work for yourself or work for a big company… the choice is yours, but call us to find out just how easy it is to start!

Video – Marc Takes You on a Tour of the School

Marc – the Video Guy – wanted to show you around the school. The building is ready for students and we are almost there as well. Although the school looks empty now, it's not going to stay that way for long. Be sure to check out what the Internet Marketing Training Center is all about. Take advantage of this great resource and direct your career where you want it to go.

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