Author Archives: Tom Antion

IMTCVA Distance Education – Careers in Search Engine Optimization

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SEO – you may have heard of it. Search engine optimization is the technique of designing a website so it is ‘search engine friendly.' In other words, improving the visibility of a website to the search engines causing a higher search result using keywords, images, linking strategies, coding and site maps. SEO is also the understanding of how people search and what the search engines are looking for.

There's alot to SEO when you get right down to it. It's a well-oiled machine consisting of hundreds of different factors. At IMTC, you'll learn it all. And SEO is in high demand from companies all over the world who need their websites to get the most exposure possible. The search engines are where all the new customers come from and how high you rank has everything to do with how successful a company will be on the Internet.

Did you know that you can have a great career in SEO and work from home doing it? Helping businesses with their website ranking isn't always done ‘in house.' Most businesses look for experts who work on the outside to help save money and their bottom line. If a career in SEO sounds like something you would be interested in, look no further than the Internet Marketing Training Center. Download a free career guide that will explain how you can start a new career in Internet marketing and how you can get started today!

Internet Marketing Careers – Online Video Power For Corporations

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Video marketing continues as the go-to technique for businesses large and small who want to make a quick and effective impact on their sales. In fact, a recent University of California study discovered:

– A small business can instantly increase their credibility over 50% in their customers and clients eyes by placing a video on their website.
– A video can give a small business a decisive marketing edge over their competition if their competitors have no videos.
– The marketing message can be communicated and visualized more easily from a video than from the written word.
– A client is more prone to believe video messages over a written one.

That's because video will give people more opportunities to analyze body language, voice inflection and other physical factors the written word can never convey and as a result proves more convincing and credible. All these facts are not that surprising, why? Because a whole new generation has been raised with online videos. We now have a generation who not only accept video messages, but expect and even demand them. That's why a business who ignores video marketing will be in danger of playing catch up with their competitors.

Many small, unknown companies have literally leap-frogged over larger, more established competitors because of the power of video marketing. In fact, this may be one of the last frontiers for the little guy to level the playing field with larger competitors. Stories continue to abound of tiny no-name businesses who catapult to fame and fortune because of a well placed marketing video. The good news is, this is only the tip of the iceberg. Video marketing is still in its infancy, that's why those who can effectively use video messages will reap the largest rewards in the future.

Video marketing is a part of the formula companies who have the competitive edge enjoy now. That's the quiet secret most companies who effectively use video marketing hope their competitors never find out. Get with the program! Choose Video Marketing for a great career!

Internet Marketing Education – What Are META Tags?

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Let’s look at an analogy that might help you understand what HTML coding is. Have you ever been to the theatre? What you see on stage is the actors, the furniture, the scenery, etc.

Behind the stage is all the rigging that makes the play work.What you see on stage is analogous to your webpage. What you see behind the stage is analogous to the HTML code. Your browser (most likely Internet Explorer, Safari or Firefox) interprets all the crazy looking HTML code from “back stage” and makes it look like a webpage.

So, now that you know what HTML is, let’s look back stage and see how META Tags apply to your site.META Tags are being used less and less, and you certainly shouldn’t depend on them to get high rankings, but you still should have them because they help you control what the search engines results list says about your site when someone does a search for your topic.

If you want to see some samples of META Tags, open a browser (Internet Explorer) and click on “view.” Then click on “source”. A new window will pop up and you can look at all the behind-the-scenes HTML programming of just about any webpage.

Here's an example of what the META Tags look like:
Sample META Tags

Note: The <TITLE> Tag should be the first thing after the <HEAD> Area of the page and then comes the “description” META Tag and then the “keyword” META Tag.

<HEAD>
<TITLE>Customer service training</TITLE>
<META name=“description” content=“Customized customer service training at your location by the person that “wrote the book” on customer retention”>
<META name=“keywords” content=“customer service speaker, training, trainer, client retention”>

Making web pages is pretty easy to do now and you generally don't have to know much about HTML. However, you do have to go a little bit behind the scenes to learn about META Tags, But you don’t have to go too far because the new web authoring programs help you make the Meta Tags. Also, WordPress has plugins that make META Tags for you.

Interested in learning more?

IMTC – Distance Education Experience

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Hi! My name is Colin and I'm one of the instructors here at the Internet Marketing Training Center. Not only do I have the experience of having worked for Tom Antion, the founder, for over four years now, but I also took my own distance education course back in 2005 for a degree in Gemology. Without a choice to take a distance education course, I would never have been able to attend.

The school I attended online is in California. I live in Virginia and didn't have the opportunity to leave my job and live out west while I took that course for 18 months. I was also a single dad. Distance education gave me the opportunity to get an education that I really desired. When I saw that they had an online education available I signed up on the spot. I knew it was the answer I was looking for.

How about you?Could learning online change your decision about a starting a new career? I took the tests online, completed my assignments online and had easy access to my instructor. It couldn't have been any more convenient. That's why I believe in the success of this school, IMTC and how it can open up opportunities for people just like you (and me!) to attend the school they want to. Dreams really can come true, even if you live far away and maybe a single parent just like I was. When you're ready to find out more, we're here for you.

Internet Marketing Training Center – Your Value To An Employer

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With the training you will receive at IMTC, youwill have all the needed skills that employers are looking for. More than they could ever get from outsourcing, an internship or even a virtual assistant, you can provide them skills that can take their business to the heights of success and even work from home.  Internet marekting training is a valuable set of skills that you can take anywhere. There is a large amount of information on the web about marketing but how are you to know what works and what doesn't?

At IMTC, we have figured out the good from the bad. After years of testing and real world experience, we know what works and what employers are looking for. Video training? Got it. Keyword research? Got that too.

Web design? SEO? Blogging?  Check, check, check.

There is so much to learn, we can't even write about it all here. To see the complete roster of classes and to read about the success stories from people, just like you, who are making a full time living with Internet marketing, visit: IMTCVA.org and download our free career guide.

IMTC – Taking University and College Courses Online

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http://www.imtcva.org

Looking for Internet Marketing online courses that you can use for a new career? At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for Virginia