Print-on-Demand: Have you heard about createspace.com

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You know that book you have always wanted to write but never did because you would have to pay the printer to print hundreds more than you need and then store them forever in your garage? I have good news for you. Now with print-on-demand, you can have as few as one book printed at a nominal price. This means you can order just enough to sell at your book signing,  for back-of-the-room sales, for selling from your website or for giving away to promote your business. Each book is printed when you or your client orders it and you only pay for the quantity ordered, whether it is one or 1,000.

We are using createspace.com for print-on-demand. It’s a free online self-publishing tool that helps you prepare your book for printing. While compiling and formatting your book takes a lot of time, the actual process of uploading your book to createspace is very simple and consists of three basic steps:

  • Enter information about your book into the createspace software.
  • Upload a pdf file of the content.
  • Upload a pdf file of the cover.

After you upload the pdf files, createspace prints a proof copy, which costs about $3.00 for a 100-page book, and mails it to you. When you have approved the proof copy, createspace will print as few or as many copies as you want. When the book is completed, createspace will even distribute it on Amazon.com for you. You only pay when a customer orders a copy and that money comes out of your commission.

You can also order copies to sell on your own website and through other retailers. It’s a win-win because you have no setup fees or and no inventory to store.

Check it out at https://www.createspace.com/.

Pay Per Click – Be An Advertising Professional

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Pay per click… what in the world is it?

These are the sponsored ads you see in the sidebar section of Google results (and all the other search engine as well). They advertise the products and services on the Internet for companies all over the world. Instead of relying on the search engines to get your website on the first page of results, you can purchase an ad to show on the first page. Sponsored ad placement is determined by how much you are willing to pay for each “click” by bidding on certain keywords or phrases.

Anyone who visits Facebook (and who hasn't?) will notice ads on the right hand side for websites, Facebook pages and groups. These are paid ads too, again determined by bids you place on keywords. These ads are targeted to searchers by the keywords they use when searching the Internet. Of course, creating your ad is not as easy as it would seem.

If you are going to pay real money for someone just clicking on an ad, you will need to make sure that your ad will really sell or you could spend money very quickly and get few results. How you write the ad, what kind of people are clicking on it and how well your website converts into sales are all things you have to learn before getting involved in pay per click. At the Internet Marketing Training Center, we teach you those finer points of writing great ads and making sure your website is ready to sell. Armed with this knowledge, you can run your own business profitably or work for a number of larger companies that place ads everyday. Find out how you can be an advertising professional today!

Are you ready?!

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The first semester at IMTC will be open any day now for online enrollment!  Now is the time to make that career change or improve your skills for your current employer.

We are so excited to finally be ready for enrollment.  There has been so much planning, labor and hard work gone into IMTC already and we have just begun.  We can't wait to get you started!

Feel free to call us at 757-687-5190 or send an email to:  Stephanie@Antion.com

We look forward to hearing from you!

America’s First School for Internet Marketing

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Step into the Internet Marketing Training Center where you can make your dreams come true…  See what we can offer you that will open your path to bigger and better opportunity's.  We have it to where you can take the whole semester all together or you can take individual semester's when you have time and at your own pace.  We also have Tuition Finance options/Payment plans available,  You can call us @ 757-687-5190 and we will direct you.  You can even go to the right of the page click on LIVE CHAT and you can leave a message and we will get right back to you, Thanks for visiting!

Web Design: What Is Web Accessibilty and Why Does it Matter?

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If you have done even the tiniest bit of web design and entered alt text for an image, you have already encountered the concept of web accessibility. Maybe you were in a class and instructed to type a description of the image into the alt text field. You may have even received a brief explanation that alt text helps people with vision problems because a screen reader will read the words to them and they will know a specific image is being loaded onto the web page.

While alt text helps the visually impaired, there are people with other disabilities that you may not have considered when designing your website. These people may have mobility issues, deafness, color blindness, learning disabilities or difficulty concentrating. The practice of making your website usable by people of all abilities and disabilities is called “web accessibility.”

Why make your site web accessible?
The obvious reason to design a web accessible site is to make it easier for people with disabilities to use your site. However, there are two other reasons to keep in mind:

  • To avoid lawsuits and bad publicity
  • To benefit from a wider audience

Making online content more accessible
The United States Distance Learning Association offers these ideas for making online content more accessible:
1. With an audio excerpt also provide a text transcript of that excerpt.

2. Many blind students use screen readers to read a website. To help these readers, use tags in your web designs to give alternative explanations for images and links.

3. Avoid long, scrolling pages, and avoid putting important information at the bottom of a page because if a screen reader starts at the top of the page, it may take a long time to get to this content at the bottom of the page.

The Web Accessibility Initiative (WAI) offers guidelines for web page accessibility (see http://www.w3.org/WAI)

Web developers can download aDesigner for free from http://www.alphaworks.ibm.com/tech/adesigner. This tool is a disability simulator, and will test your website for accessibility problems.

Where can you learn more?
There is much to learn and much you can do to make your site available to everyone. Fortunately, there is also much information to assist you in achieving web accessibility. For starters, check out WebAIM’s site. WebAIM is a non-profit organization within the Center for Persons with Disabilities and their site is packed with information to help you understand how people with disabilities interact with the web and how you can design your website to comply with principles and standard regulations.

Here’s what you will find on their site:

  • Web Content Accessibility Guidelines with four legal principles (POUR)
  • Principles of Accessible Design
  • Training and technical support
  • Experiences of Students with Disabilities

See WebAIM at http://www.webaim.org/intro/.

To learn more about designing your website, visit http://imtcva.org/program/curriculum/

First Semester Sign Ups are now Open

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If you've been waiting to sign up to the Internet Marketing Training Center, now is your chance. We are signing up new students for the first semester. So what training do you get in the first semester?

• Autoresponders

• Directory Registration

• Domain Name Selection

• Keywords

• Link Strategy

• Merchant Accounts

• Meta Tags

• Search Engine Optimization (SEO)

• Search Engine Registration

• Shopping Carts

• Social Networking

• Website Development

• Website Formatting

• Website Hosting

• Website Navigation

• Much more.

You learn how to use everything mentioned above to market your business online. You can get certified in Internet marketing and either market your own products and services or you can work for any number of companies that are desperately looking for people to do this for them. Also, for businesses, you can sign up a current employee and we can train them to market your business online. Sign up now to get into the first semester.

Contact Jennifer at jen@antion.com to sign up for the first semester of IMTC

For more information, be sure to check out the IMTC site.

Free Internet Traffic For Your Websites

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Getting free traffic to your website is easier than you might think! There are so many avenues to traffic that it can feel like your standing in the middle of the highway… the information superhighway that is.

Let's go over just a few of ways that you can get traffic to website without spending a dime.

* Social networking – we all have heard about this by now. Major sites such as MySpace, Facebook and Twitter provide profiles that are searchable all over the Internet and can contain a number of valuable links to your websites. Over half a billion people are now members of social networking sites and the potential traffic stream is endless.

* Article sites – writing articles not only builds you and your business as the expert, the links you leave in the author's profile or resource box can help drive heavy traffic to your website from all over the Internet.

* Videos – free hosting sites such as YouTube and Revver not only let your searchers meet you face to face, leaving a link to your website in the profiles and even in the video itself as a watermark can help send valuable prospects your way.

* Leaving your URL in the comments boxes of other peoples blogs, social networking profiles and forums will let people easily click on your site to see what your business is all about.

* Discussion boards – There are hundreds of discussion boards on every subject under the sun all over the Internet. This is a great place not only to leave a link to your site, but also engage other readers and ask or answer questions about a subject that makes you the expert!

* Traffic exchanges – an exchange is a service that lets you click on a certain number of URLs in exchange for others clicking on yours. You can earn credits just by clicking on sites and trade them in for free ad space.

* Free classifieds – search for these free classifieds and you'll find amazingly that there are quite a few you can utilize. A site like Craigslist is an example.

In the old days of the Internet, you had to rely on getting good search positioning to get any traffic at all. But using these short cuts to driving traffic to your site will accelerate visits and make big potential money.

Youtube – Use Channels to Get Viewers

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If you have an account (and everybody should, it's free) on Youtube, you've probably watch a video or 2…hundred. Have you ever noticed that some videos are on the standard white Youtube background and some videos are on a nice looking, color coordinated background? The color coordinated pages are Youtube channels. Channels are pages that users have created. They can contain any video the user chooses, along with color and background. Other viewers that like the videos you have on your channel can subscribe. If they subscribe, they will get notices of other videos you put online. This keeps people coming back to your channel, thereby increasing the views. The nice thing about channels is that you can use it to your advantage. You can create your own custom background that contains any type of information you want. This is a great way to advertise other sites, products, or services and most importantly, viewers don't see this on a regular Youtube page; only on your channel. So, you really need to be getting people to subscribe to your Youtube channel. If you would like to know MORE ways to use your channel or to get video marketing training, check out the Internet Marketing Training Center of Virginia Beach.

Work and Live Anywhere!

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Do you need another good reason to pursue a career in Internet marketing?

How about this.  The Internet is everywhere.  This means that you can live anywhere that you choose.  Internet marketing gives you the freedom to do this.  You do not have a physical store front that you have to worry about.

Would you like to travel and live in Europe for a year?  Or how about going to the Bahamas for the winter?  Do you have a sick relative that needs help for awhile?  Do you miss your kids or grand kids and want to move closer to them?

All of this is possible with Internet marketing.  At IMTC you will receive the training that you need to have this kind of lifestyle.  Check us out!

Point of View- Commercial

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Here are some images of the way we set up for the Commercial this past weekend.  We have views from the back right of the set, back left, and also one from the talent's point of view.  Adding any kind of video's is one of the best way to get traffic to your site, you can share video's on Twitter, YouTube, Friends, Myspace, Facebook, Ect….

Before the Commercial we had to make sure all the Talent was contacted and for them to know what was expected of them.  Then we had to make sure we had all the hair products, make-up, and even wardrobe was picked out and ironed.  You really have to be on top of it and GO GO GO until it's over with.  We had the Talent come in 30 minute increments that way there was not to much waiting, but at the end of it everything came together and looked AWESOME! Way to go everyone, Thanks for helping out and being apart of the team.