Tag Archives: certification

Grow Your Business With The Proper Staff Training

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Running a small business can be challenging enough with the economic situation we face.How far could you grow your business if one of your staff members had the Internet marketing training to create a profitable presence on the web?

A staff member in your organization could skyrocket your business with the knowledge of blogging, article writing, web design, e-commerce, video marketing and online advertising. For a small investment in training, your small business could reach new heights of revenue by tapping into the ever growing marketing that the web provides.

Companies large and small are developing a vast web presence to reach their targeted customers, because that's where the customers are. Whether they are on their phones, surfing the web at home, hanging out on Facebook or researching information, a business that has an effective web presence gets a larger share of the business than one that doesn't.

Training a trusted staff member in Internet marketing is the best investment your company can make to insure that you have the tools necessary to compete in today's high tech world. Find out now how the training of the future is just a phone call away.

Internet Marketing Jobs: Is Your Staff J.O.B. Unsatisfying?

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Is working for someone else ungratifying?

The World of Work 2010 report from Randstad found that half of all employees feel their skills are underused and around 10% have been forced to take up work that did not make full use of their abilities. People are looking for work outside the job that may better utilize their talents, not just for the extra income but for the satisfaction.

Justin Myers, a freelance editor and consultant, was first pushed to self-employment through redundancy. After taking a few months off to “get his head together”, Justin started freelancing with some shifts at an online newsdesk. Now he's working on two distinct projects and enjoys the lifestyle.

“Being your boss is a magical feeling; you feel really empowered and I love having responsibility for myself. Additionally, being a consultant, I've found that clients really value my opinion and input. I don't think you get that perceived level of confidence when you're in a staff job.”

Pursuing employment with online training, whether for yourself or getting a better job elsewhere, starts with a school you can trust. A school with a staff that have  put into place the real world skills that it takes to make money. The Internet Marketing Training Center is the resource you need to make an impact on a tough job market. An impact that you can trust to make your life more fun and interesting….

Copywriting and Writing For The Web

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Writing for websites, online articles and sales copy is far different than writing for magazines and newspapers.The web is a place where people surf fast for information and make decisions quicker than when they leisurely read print. Web copy is a visual medium, consisting of various colors and font sizes. The nature of computer screens and how our eyes adjust to them have dictated how we write words for websites. Over the course of the short life of the Internet, marketers, designers and writers have experimented with how to make web copy more “readable.” And what they have come up with is a science unto itself.

Along with readability, what we are also doing with web writing is trying to get readers to “click” out on links. The best web copy is usually trying to compel readers to visit another website or get them to buy something. Marketers have experimented with this as well. Web copy should be written to persuade your reader to take action through a psychological process. All of these things can be learned effectively and practiced to perfection.

Who do you trust to teach you this knowledge? The Internet Marketing Training Center has the expert staff that have been writing copy for years. Now they are bringing that knowledge to you. This is the kind of high level training that businesses are looking for or that you can use yourself to write for your own web business.

Distance Education: Local Businesses Need SEO

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Local search has taken the search engines by storm. A huge amount of small businesses including pizza shops, dentists, nightclubs, dry cleaners and car dealerships are now using local search to create a presence on the web. This has taken the place of the Yellow Pages and for good reason. Local search gives you all the tools you need to make a decision about where to purchase, how to get there and even links to the establishment's website.

Look at the power local search provides you, the customer:

  • Interactive maps and directions from your home.
  • Streetview – see the neighborhood your about to travel to.
  • Reviews of the business.
  • Links to menus, printable coupons and social networking.
  • Get the search results right on your phone.
  • And much more….

As small business grows it's reach on the web, they will need people who know how to submit and manage their listings. The information has to be updated and fresh for customers to find them. These search engine techniques are not just for large companies anymore. Not having a updated presence on the web can mean lost business. Where will they find the right people to help them manage these tasks?

The Internet Marketing Training Center will help teach the skills that today's savvy marketers will need to help small business stay ahead. This kind of technology will increase the demand for jobs in Internet marketing management. This is a whole new world opening up right in front of your eyes… are you ready to take it on?

Internet Marketing Careers: Videos and Production

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I'll bet by now there isn't anyone on Earth that hasn't seen a Youtube video.

People watch over 2 billion videos a day on Youtube and every minute over 24 hours of footage is uploaded. Not only is Youtube a fun place to just hang out and watch your favorite vids, it's a great place to learn stuff. If I want to learn to run a certain software program or even how to repair my car, I search Youtube for the answers. It's much easier to watch a video than to try and follow along in some document. The people who submit videos to Youtube come from all walks of life and varied age groups including 10 year old kids submitting skateboarding tricks to serious college students making independent films. But one group of video makers are growing faster than all of the rest…. companies.

From Target to Apple to BlendTec, companies large and small are using videos to market their products and services. Videos can create a brand name, answer customer service issues, advertise specials and just plain entertain the millions of people a day watching on Youtube. Video marketing has become one of the most cutting edge and powerful tools in a company's strategy to advertise themselves and they pay good money to make and market these videos. This opens up a huge opportunity for you to get in on the ground floor of a new career field.

If this interests you, you have the whole world in front of you. And a distance learning education school such as IMTC can be the ticket to your new career. We cover all of the practical nuts-and-bolts training for things like video marketing, social media, search engine optimization and tons more. Work for yourself or work for a big company… the choice is yours, but call us to find out just how easy it is to start!

Video – Marc Takes You on a Tour of the School

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Marc – the Video Guy – wanted to show you around the school. The building is ready for students and we are almost there as well. Although the school looks empty now, it's not going to stay that way for long. Be sure to check out what the Internet Marketing Training Center is all about. Take advantage of this great resource and direct your career where you want it to go.

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