Tag Archives: Internet Marketing Training Center

Database Building For Success: Why Have a “List”?

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Creating a database of potential fans is an easy way to have ready made customers for each and every book, CD, teleseminar or live event. Using an opt-in form software such as KickStartCart will give you the ability to collect names and emails in trade for something free from you such as a downloadable excerpt of your book, an MP3 of one of your teleclasses or a special report.

Each name you collect will be stored for marketing to later as the years go on. Sending your list a newsletter keeps your brand fresh in your prospects mind and gives them critical info about your business, qualifications and expertise. As your database grows, you can market all of your future products to the list. Your database is the number one key to sales. These are targeted people who already know you and are familiar with your work. A higher percentage of these people will buy from you than just random visitors to your website. That's why it is so important that when random visitors come to your website, you capture their information with a freebie.

Freebies should be digital products that are easily accessible and free for you to give away. E-books, MP3's and membership site content may have cost you your time when you were creating them, but are just files and electrons now. They have no cost of goods sold and no packing and shipping expenses. A speech from your seminar last year has now been turned into another product as an MP3 recording, ready to pass to the masses of website visitors you now have. As a part of your ever growing database, you have control over how you market and when you market your future products. Your database truly is gold….

Learn the latest techniques for a career in Internet Marketing!

Internet Marketing Training Center – Social Marketing Jobs

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As American companies look for traction in this slow-motion economic recovery, the market for marketers is back. And although these employers’ marketing needs are more diverse than ever, their marketing budgets are trim.

“So many companies are operating lean in marketing right now,” says Donna Farrugia, executive director of The Creative Group, a recruiter of interactive design and marketing professionals based in Menlo Park, California. “Professionals who have a depth and breadth to their experience — they rule right now.” Several marketing careers beckon in 2011, from social media marketing and event marketing to sports marketing jobs.

Social media is all the rage, and even if you’re seeking a traditional marketing job in a conventional industry, you’ve got to have some of the right digital stuff. “About 90 percent of marketing openings are still traditional, but the people competing for them have to understand how the emerging technologies merge with the traditional ones,” says Larry Chiagouris, a professor of marketing at Pace University in New York City.

Social Media Coordinator

“People in these marketing jobs look at Facebook and respond in the name of the company and of the brand,” Chiagouris says. But that’s just the beginning. Because this is the in-the-trenches job of the social media revolution, these go-getters are not just monitoring and measuring activity around the company brand, but also doing lots of posting themselves. They may even launch and manage social campaigns as they build bases of fans and Twitter followers. At larger companies, the social media coordinator may outsource the bulk of posting. Social media savvy, an intuitive understanding of metrics and an evangelistic attitude are the chief job requirements. Related marketing jobs: social media director, social media marketing manager.

Find out how IMTC can help you learn a skill like this!

Internet Marketing Careers – Online Video Power For Corporations

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Video marketing continues as the go-to technique for businesses large and small who want to make a quick and effective impact on their sales. In fact, a recent University of California study discovered:

– A small business can instantly increase their credibility over 50% in their customers and clients eyes by placing a video on their website.
– A video can give a small business a decisive marketing edge over their competition if their competitors have no videos.
– The marketing message can be communicated and visualized more easily from a video than from the written word.
– A client is more prone to believe video messages over a written one.

That's because video will give people more opportunities to analyze body language, voice inflection and other physical factors the written word can never convey and as a result proves more convincing and credible. All these facts are not that surprising, why? Because a whole new generation has been raised with online videos. We now have a generation who not only accept video messages, but expect and even demand them. That's why a business who ignores video marketing will be in danger of playing catch up with their competitors.

Many small, unknown companies have literally leap-frogged over larger, more established competitors because of the power of video marketing. In fact, this may be one of the last frontiers for the little guy to level the playing field with larger competitors. Stories continue to abound of tiny no-name businesses who catapult to fame and fortune because of a well placed marketing video. The good news is, this is only the tip of the iceberg. Video marketing is still in its infancy, that's why those who can effectively use video messages will reap the largest rewards in the future.

Video marketing is a part of the formula companies who have the competitive edge enjoy now. That's the quiet secret most companies who effectively use video marketing hope their competitors never find out. Get with the program! Choose Video Marketing for a great career!

Internet Marketing Education – What Are META Tags?

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Let’s look at an analogy that might help you understand what HTML coding is. Have you ever been to the theatre? What you see on stage is the actors, the furniture, the scenery, etc.

Behind the stage is all the rigging that makes the play work.What you see on stage is analogous to your webpage. What you see behind the stage is analogous to the HTML code. Your browser (most likely Internet Explorer, Safari or Firefox) interprets all the crazy looking HTML code from “back stage” and makes it look like a webpage.

So, now that you know what HTML is, let’s look back stage and see how META Tags apply to your site.META Tags are being used less and less, and you certainly shouldn’t depend on them to get high rankings, but you still should have them because they help you control what the search engines results list says about your site when someone does a search for your topic.

If you want to see some samples of META Tags, open a browser (Internet Explorer) and click on “view.” Then click on “source”. A new window will pop up and you can look at all the behind-the-scenes HTML programming of just about any webpage.

Here's an example of what the META Tags look like:
Sample META Tags

Note: The <TITLE> Tag should be the first thing after the <HEAD> Area of the page and then comes the “description” META Tag and then the “keyword” META Tag.

<HEAD>
<TITLE>Customer service training</TITLE>
<META name=“description” content=“Customized customer service training at your location by the person that “wrote the book” on customer retention”>
<META name=“keywords” content=“customer service speaker, training, trainer, client retention”>

Making web pages is pretty easy to do now and you generally don't have to know much about HTML. However, you do have to go a little bit behind the scenes to learn about META Tags, But you don’t have to go too far because the new web authoring programs help you make the Meta Tags. Also, WordPress has plugins that make META Tags for you.

Interested in learning more?

IMTC – Distance Education Experience

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Hi! My name is Colin and I'm one of the instructors here at the Internet Marketing Training Center. Not only do I have the experience of having worked for Tom Antion, the founder, for over four years now, but I also took my own distance education course back in 2005 for a degree in Gemology. Without a choice to take a distance education course, I would never have been able to attend.

The school I attended online is in California. I live in Virginia and didn't have the opportunity to leave my job and live out west while I took that course for 18 months. I was also a single dad. Distance education gave me the opportunity to get an education that I really desired. When I saw that they had an online education available I signed up on the spot. I knew it was the answer I was looking for.

How about you?Could learning online change your decision about a starting a new career? I took the tests online, completed my assignments online and had easy access to my instructor. It couldn't have been any more convenient. That's why I believe in the success of this school, IMTC and how it can open up opportunities for people just like you (and me!) to attend the school they want to. Dreams really can come true, even if you live far away and maybe a single parent just like I was. When you're ready to find out more, we're here for you.

Internet Marketing Training Center – Your Value To An Employer

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With the training you will receive at IMTC, youwill have all the needed skills that employers are looking for. More than they could ever get from outsourcing, an internship or even a virtual assistant, you can provide them skills that can take their business to the heights of success and even work from home.  Internet marekting training is a valuable set of skills that you can take anywhere. There is a large amount of information on the web about marketing but how are you to know what works and what doesn't?

At IMTC, we have figured out the good from the bad. After years of testing and real world experience, we know what works and what employers are looking for. Video training? Got it. Keyword research? Got that too.

Web design? SEO? Blogging?  Check, check, check.

There is so much to learn, we can't even write about it all here. To see the complete roster of classes and to read about the success stories from people, just like you, who are making a full time living with Internet marketing, visit: IMTCVA.org and download our free career guide.

IMTC – Taking University and College Courses Online

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http://www.imtcva.org

Looking for Internet Marketing online courses that you can use for a new career? At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for Virginia

Internet Marketing Training Center – Why Get An Online Education?

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The Internet has opened up so many new opportunities you can't count them all. From the way we communicate to the way we shop to the new ways we find information, the web has made our lives so much easier. Getting an online education is a great way to learn a new skill. One that we can fit into our busy schedule, no matter what kinds of obligations we have.

 At the Internet Marketing Training Center of Virginia, we teach dedicated classes in Internet Marketing 100% online. This makes it easy for anyone to get the quality education they need, fast and inexpensively. Imagine learning the skills of blogging, social networking, web design, search engine optimization and more, all from the convenience of your home computer.

Perfect for stay at home moms, full time employees or just someone who lives in a rural area, too far from a traditional school, online education gives you the freedom to improve your life through a new and exciting career. Visit IMTCVA.org to learn more about us and download our free career brochure to find out if Internet Marketing is right for you.

Internet Marketing Training – Career Transitions

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Changing from one career to the next can be either scary or exciting. It really depends on whether you had to make a change due to losing a job, or maybe it was about time for something different. Either way, the success of your future depends on how much you like your new career or how relevant your new job is in the marketplace.

Before you make a decision about transitioning to a new career, I invite you to discover the exciting field of Internet marketing. With so many people shopping online, and more growing everyday, Internet marketing continues to be a career with the highest growth rate. And it's fun too. The Internet is changing everyday. It's never boring or the same old thing. Considering this career offers the opportunity to work from home; think about how different that would be.

You can start your own business or work for someone else, it's your choice. If building and managing online businesses sounds like something that you would like, you owe it to yourself to discover what the Internet Marketing Training Center of Virginia has to offer. Whether it be blogging, social media, website creation or search engine optimization, IMTC can teach you the skills that will put you in demand and at the top the pack. Visit: IMTCVA.org and see if a career in Internet Marketing is right for you.

IMTC – Distance Education Night Classes

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Hi. I'm Colin, an instructor at the Internet Marketing Training Center of Virginia. As many of you already know, fitting the time to learn a new trade into your busy schedule can be difficult. Many of us have full time jobs, children and other obligations, that make it hard to attend a traditional college. That's where distance education comes in. Learning online gives you the freedom to study when you want, where you want, even at night.

Distance education is perfect for those of us who have no time during the day to learn a new skill, but really desire to improve our lives with a new career. Don't let the ability to learn at night, on your own time, slip away. At IMTC we know how busy you are and that's why we have tailor-made classes for busy individuals just like you. Internet Marketing is a fast growing career that is changing everyday. Visit: IMTCVA.org to find out if a career on the Internet is right for you. I'll see you over there.