Tag Archives: tom antion

Email – Are you still in the 90s?

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Managing email is incredibly important for any business. When it comes to online businesses, you may have multiple email addresses for many uses. And, when it comes to email applications, you have many free and paid versions. But, not all applications are created equal. There are a few features that any email application should be able to provide you.

1) Access – Being able to access all of your email addresses in one place can speed up production exponentially. If you have an email application that can sync all of your email addresses into one easy to reach place, you will find the speed and ease of use make it difficult to ever go back to the ‘good old days' of checking a million email accounts.

2) Storage – Being able to store past emails that may or may not contain attachments is paramount to successful email management. If you have a mailbox that constantly gets full, requiring you to delete emails and shuffle around those you want to keep, it may be time to find another option.

3) Ease of use – Email applications that provide simple interfaces with easily accessible features will save you a lot of time and hassle with large and small tasks alike.

Changing email applications can seem daunting, but it's actually simpler than you think. You may just need to force yourself to change. But if you have any gripes about your current email, it's a necessary evil. If you still need incentive to change your email, take it from web guru Tom Antion:

If the big guys are doing it, so should you!

More secrets the big Internet marketing gurus are excited about. HERE!

IMTC – Creating Product Launch Excitement With Facebook

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Facebook is a great way to promote specials and promotions for small businesses on the web. Using the power of the friends that you have spent time collecting and nurturing, businesses can get a interactive kick from comments, testimonials and post sharing with the ease that Facebook provides. In conjunction with Twitter and Youtube, businesses can plan out a promotional strategy that could put their offerings in front of the eyes of thousands of people.

A couple of weeks before any type of special promotion, the business will want to create small video productions that can be uploaded and shared on social media sites. Videos that are no longer than 2 – 3 minutes in length showing customers giving testimonials, using the products, having fun at past events… anything that creates fun and excitement. No matter what kind of business you have, there are ways to create an informative or commercial aspect to the video production.

These videos can be uploaded to Youtube and Facebook on the day before the big promotion and shared with your friends on their home news feeds. Contact your friends and followers a couple of days beforehand to solicit their comments on your wall in exchange for a special coupon or giveaway just for them. Every video you upload to Facebook or Youtube notifies all of your friends and subscribers to invite them to watch. Each of your friends that makes a comment on your Facebook Wall stating how much they like your business creates a notification to all of their friends. You have now started a domino effect that could put the promo video before the eyes of hundreds of thousands of people.

Your account administrator can leave “thank you” comments in response that will create a sense of interactivity and a personal touch. This kind of buzz is a powerful branding tool that keeps your logos and products on the top of your friends minds and makes them feel as if you care and are taking the time to connect with them.

Facebook's “Events” tool gives you the ability to invite your friends to a special event that involves a specific date and time such as a store opening or a three day only sale. The RSVP feature in the Event tool lets staff keep track of how many people may show up or just to see how effective the promotion is going. And of course, the Facebook email system can notify all of your friends about special events and promotions that can lead them to websites where menus, additional testimonials, driving directions and printable coupons are there for the taking. The videos you can upload to Facebook will create a visual powerhouse of excitement and education that gives your social media followers something to always look forward to from your business.

Learn what it takes to have a career using Facebook!

Internet Marketing Education – What Are META Tags?

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Let’s look at an analogy that might help you understand what HTML coding is. Have you ever been to the theatre? What you see on stage is the actors, the furniture, the scenery, etc.

Behind the stage is all the rigging that makes the play work.What you see on stage is analogous to your webpage. What you see behind the stage is analogous to the HTML code. Your browser (most likely Internet Explorer, Safari or Firefox) interprets all the crazy looking HTML code from “back stage” and makes it look like a webpage.

So, now that you know what HTML is, let’s look back stage and see how META Tags apply to your site.META Tags are being used less and less, and you certainly shouldn’t depend on them to get high rankings, but you still should have them because they help you control what the search engines results list says about your site when someone does a search for your topic.

If you want to see some samples of META Tags, open a browser (Internet Explorer) and click on “view.” Then click on “source”. A new window will pop up and you can look at all the behind-the-scenes HTML programming of just about any webpage.

Here's an example of what the META Tags look like:
Sample META Tags

Note: The <TITLE> Tag should be the first thing after the <HEAD> Area of the page and then comes the “description” META Tag and then the “keyword” META Tag.

<HEAD>
<TITLE>Customer service training</TITLE>
<META name=“description” content=“Customized customer service training at your location by the person that “wrote the book” on customer retention”>
<META name=“keywords” content=“customer service speaker, training, trainer, client retention”>

Making web pages is pretty easy to do now and you generally don't have to know much about HTML. However, you do have to go a little bit behind the scenes to learn about META Tags, But you don’t have to go too far because the new web authoring programs help you make the Meta Tags. Also, WordPress has plugins that make META Tags for you.

Interested in learning more?

IMTC – Taking University and College Courses Online

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http://www.imtcva.org

Looking for Internet Marketing online courses that you can use for a new career? At the Internet Marketing Training Center of Virginia, you can get a dedicated certificate in as little as six months. Visit the site to download your free career guide.

Certified to operate by the State Council of Higher Education for Virginia

Internet Marketing Training Center – Careers For Stay At Home Moms

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If you're looking for information on career choices for stay at home moms, you've come to the right place. This tough economy is forcing us to make difficult decisions about our careers and our families. Some us have to choose between leaving our children at expensive day care or joining the workforce to help pay the bills. But there is another choice: one offered by the Internet Marketing Training Center of Virginia.

 

Have you heard of Internet Marketing?It's specialized training in blogging, ecommerce, social networking, website maintenance, writing for the web and more. Businesses large and small need competent marketers to help manage their website operations. It's easy to learn and you can work from home and make a good living doing it.

In as little as six months, you could be on your way to a new career where you don't have to make the hard choices of where to put your children. They could stay home with you while you help build wealth for a company or yourself. Visit: IMTCVA.org and download our free career guide that will explain just how easy it is to work from home.

Internet Marketing Training Center – Careers In Ecommerce

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What is ecommerce? It's the new economy, the way we purchase online and the fastest growing sector of
marketing. It includes online shopping cart systems, website design, customer service applications,
copywriting and more. If you're here looking for information on a career in ecommerce, you're at the right
place.

At the Internet Marketing Training Center of Virginia,we teach the up-to-date ecommerce skills that
employers are looking for right now. You can even use the training we teach to start your own business
online. Either way, ecommerce is the business wave of the future and you want to be apart of it. At IMTC,
you can get a certificate in Internet marketing in as little as six months. You could even start making
money on the Internet long before that.

What kinds of things will you learn at IMTC? How about blogging, social media, website creation, merchant
accounts, search engine optimization and a lot more. IMTC is dedicated strictly to Internet Marketing, so
you'll get the latest information on ecommerce and how to implement it into a business. Companies large
and small need skilled workers right now to manage their website operations. This IS the career for you.
Visit IMTCVA.org to download our free career guide and read the success stories of people just like you
that are now making a full time living with ecommerce.

IMTCVA – Online Education For High School Seniors

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If you're a high school student looking for information on what to do after graduation, you're at the right place. Like most of your friends, the Internet plays an important part in your everyday life. It's where you get your news, how you study and how you stay in touch with your friends. But have you ever thought of taking all of those things and making a career out of it? At the Internet Marketing Training Center, we can teach you the skills that employers are looking for when it comes to selling their products and services online. Things you already are familiar with: blogging, social media, web design, ecommerce, MP3 products and more.
Businesses are looking for bright, young and energetic peopleto manage their ecommerce systems and stay on top of emerging trends. And they pay good money for it. Internet marketing is an exciting career for the young people of today. You're already spending time on the web, why not make a great living doing it?

Visit: IMTCVA.org to download a free career guide that can show you plenty of exciting ways that young people are making money on the Internet.

Web Design: Google Penalties and How to Avoid Them

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While studying Tom Antion’s book, Click, The Ultimate Guide to Electronic Marketing for Speakers, and his three-prong approach to Internet marketing, I came across a section on Google penalties and how to avoid them. The book describes five common penalties, the causes and what you can do to make sure your website isn’t penalized. Whether you are having a web designer create a new website for you or you have an existing website, arming yourself with this knowledge can prevent a lot of grief in the long run. It’s definitely a case of what you don’t know can hurt you.

The book cautions against the practices listed below:

  • Linking to sites that are banned or penalized.
  • Having dozens and dozens of new links coming to the exact same page over again with the same anchor text.
  • Adding links to your site too fast.
  • Running more than one site off a single IP address, and heavily cross linking those sites.
  • Stuffing keywords into your website
  • Piling up excessive reciprocal links, directory submissions, backlinks from unrelated or low-quality sites.
  • Using too many links from sites that do not match your theme or industry niche.
  • Using stagnant linking strategies, obvious over-optimization and just general neglect.
  • Buying your way into the search results with paid links or link farm.
  • Being heavy on AdSense but light in content.
  • Using over optimization, poor or irrelevant link schemes and poor content.

To learn more about these common practices and the how to avoid the penalties Google imposes for using them, see http://www.antion.com/click.htm. If you would like to know more about designing your website using acceptable webmaster principles, visit http://imtcva.org/program/curriculum/.

Social Media Revolution – Youtube Channels

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Youtube is the fastest growing video hosting site in the world. The channels that Youtube provides its users can be a powerful marketing tool to show off your brand and help sell your products and services. Channels can easily be customized with special background images of yourself or your logos. You can use the channel to store all of your videos in one place where everyone can see them, make friends, build subscribers and collect comments.

Youtube channels provide clickable links to websites to help drive traffic to your websites from the millions of Youtube visitors each and every day. Businesses large and small are taking advantage of the power of Youtube and of online video. Some brands, such as the floundering Old Spice brand, found new life in comedy skits produced just for Youtube. The videos were so unique and funny that they went “viral,” meaning that people spread them and shared them around like wildfire, resulting in re-vitalized sales and market share for the brand.

Now as a result, many businesses are re-thinking their social networking strategies. And they are looking for people like you. People who know how to make huge strides in online marketing without costing too much. Where do you learn to be a Youtube marketing expert? Right here at the Internet Marketing Training Center. We can teach you to master your dreams….

Video Marketing – Leveling The Playing Field For Small Businesses

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Video has become so easy and so inexpensive to produce for the web, small companies now have the advantage that used to only belong to large corporations in terms of exposure to the public. Not long ago, before the web, you only saw video media on television. Television advertising is so expensive that only the big companies had the money to make commercials. That left out millions of small businesses that could have made an impact of the public if only they had the budget. A great commercial or promotional campaign could have been the turning point for many of these small businesses in growth and profitability. It was a game they could not afford to play….

But no longer.The Internet has opened up the possibilities and access to the public like never before. Online video is the key to small business success on the Internet. In fact, online video is reaching more people than even television due to mobile devices… people can watch their favorite shows, commercials and all, while they are doing other things. A small pizza shop now has just as much access to the general public as a major company. In this regard, small businesses are looking for staff that can manage their online video needs.

At the Internet Marketing Training Center, you can learn everything you need to know about online video, hosting, sharing, web page design and social networking skills to take any company to the next level of business, whether it's your company or someone else's. Find out how easy it can be to get started!